When The Chips Are Down Do You Go Red Or Black?
To finally answer the age-old question of ‘Red or Black’, Gambling.com are excited to launch today the ‘World’s First’ real-time public vote billboard in Las Vegas, Nevada, which tackles the quintessential Casino conundrum…
When the chips are down - do you go Red or Black? - VOTE NOW
Located outside the Miracle Mile Shops, in front of Planet Hollywood Resort & Casino, the digital billboard will be on display day and night from October 8-14, 2025. The screen will display a live voting tally for each color, which is updated every minute.
Being in such a prominent location, and with the G2E conference taking place nearby, this billboard is a unique opportunity to get the views of local, industry and global gambling audiences.
It will also be visible during an exciting spell of sport in Sin City - with Raiders vs Titans (NFL), Golden Knights vs Kings (NHL), UNLV vs Air Force (NCAA) all taking place during the voting period - so sports fans passing the display on their journey to and from the game can also have their say on this burning question.
* The vote is taking place online right now and casino fans all over the world will be able to have their say. To vote ‘Red or Black’ and get a free entry to our competition to win an exclusive VIP Vegas Experience, please visit our live vote screen.
The debate on which color brings more luck is an age-old question.
Many players are drawn to red because it feels vibrant, lucky and exciting, while others prefer black because it is associated with sophistication, steadiness and even superstition.
Dean Ryan, Marketing Director at Gambling.com said:
“We are excited to see Gambling.com’s Red or Black live vote billboard displayed in the epicenter of world gambling. What better place than the centre of the Las Vegas strip to canvas views of people and ask them to settle the debate once and for all.
“It’s a thrilling opportunity to engage with thousands of people traveling in and around the city. We hope everyone will visit our billboard to check out the results, but more importantly, take part in our online vote and enter our great competition.
“One guaranteed thing is that everyone has a view - so make sure to share yours. Is it Red or Black?”
As the votes fly in, our billboard in Las Vegas will update every 60 seconds, day and night, for the whole week. The vote and billboard display will be live until 23:59 on October 14.
After you have cast your vote, you can enter our fabulous competition to be in with a chance to win a thrilling Las Vegas experience for two!
Simply enter your details and you could win:
🎲 3x Nights in a Las Vegas Strip Hotel 🏨
✈️ Travel Included
🎭 Entertainment Show Package
💵 $1,000 Spending Money!
Stay tuned as Gambling.com will crown either Red or Black as the people’s champion on October 15, 2025!
