Hub88 Adds Imagine Live's Full Portfolio To Its Platform

Imagine Live produces its content from physical studios in Armenia, Romania and Spain, with dealers who speak the language of the markets they serve. 

Set design, uniforms and table limits are built around specific player bases in each market, and Imagine Live says that local detail survives the move onto Hub88's wider distribution network.

Operators using Hub88 will also be able to access dedicated and branded studio builds. 

Imagine Live has leaned into that offering as competition among live casino suppliers has shifted from catalogue size to how closely content can be tailored to an individual operator's brand.

Founded in 2022, Imagine Live now runs more than 200 tables and holds licences across 17 markets, including the UK Gambling Commission, the Malta Gaming Authority, Romania's ONJN and the Swedish Gambling Authority. 

The Hub88 deal follows partnerships the supplier struck this year with EveryMatrix, Relax Gaming, St8 and Casimba Gaming as it has pushed to widen its distribution.

Hub88 gives operators access to thousands of titles across slots, table games, crash and live content through a single integration.

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Nadiya Attard, chief commercial officer at Imagine Live, said Hub88 had built an ecosystem in which suppliers' content could deliver commercial value for operators seeking a different flavour of live online casinos.

"Our studios and our dealers are why partners choose us," Attard said. "This partnership takes that work to a far wider audience and lets operators bring it live at their own pace."

Jessica Inglott, head of supplier relations at Hub88, said operators had stopped treating live casino as a single box to tick and were now looking for depth in the vertical and tables their players recognise as built for them. 

"Imagine Live delivers on both counts, and adding the full portfolio, tables and game shows alike, gives our partners a strong option in a category that keeps growing," Inglott said.

Imagine Live has been building out its distribution and content partnerships steadily through 2026, including a joint game with Amusnet earlier this year. 

The Hub88 agreement gives its expanding catalogue its widest single distribution route yet, and the next test will be how many of Hub88's operators switch on the new tables.