Massachusetts Sets AI Disclosure Deadline For Sportsbooks
The Massachusetts Gaming Commission has asked every licensed sports wagering operator in the state to submit detailed written answers on how they use artificial intelligence and machine learning, with responses due to the commission by November 3.
The request, laid out in a letter the MGC sent operators on October 9, follows a September 24 directive from commission chair Jordan Maynard instructing staff to engage with operators on their AI use.
The commission describes participation as voluntary for now, and says responses will be kept confidential and used to help develop future AI policy.
The letter asks for specific, itemised answers rather than general statements, covering individual sub-questions the commission has laid out in detail.
Scope Covers Promotions, Risk & Account Decisions
The commission's request defines AI and automated decision-making broadly, covering any software or system that uses data, statistical methods or machine learning to analyse information, flag patterns, generate recommendations, or influence decisions about patrons, wagering activity, promotions, marketing, responsible gambling, fraud, risk or account management.
That includes both fully automated systems and partially automated ones where a human reviews or acts on an automated output, meaning operators cannot limit their disclosures to customer-facing chatbots or pricing models alone.
Massachusetts's casinos and sportsbooks have had an uneven run on the revenue side this year, a backdrop GDC has tracked in Massachusetts gaming revenue reporting, and the AI inquiry adds a new compliance workstream for operators already managing that performance pressure.
How the MGC uses the November 3 responses, and whether the voluntary request becomes a formal rule, will likely depend on what the disclosures show.
