PopOK Gaming Partners With Bitville Gaming To Expand Into Africa
PopOK Gaming has announced a partnership with Bitville Gaming, a B2B supplier specialising in fixed-odds products across lottery, gaming and gambling, to distribute its casino content across Africa.
Under the deal, Bitville will integrate PopOK Gaming's casino catalogue and distribute it to its network of online casinos across the continent, giving the supplier a route into African regulated markets without building its own local distribution infrastructure.
Expanding Through A Local Partner
Bavukile Mpama, head of commercial and casino at Bitville Gaming, said the partnership adds a proven content provider to the operator network Bitville already serves across the region.
Pairing with an established local distributor is a common route suppliers use to enter African markets, where licensing and payment infrastructure can vary significantly from country to country.
The Bitville deal adds to PopOK Gaming's international distribution agreements as the supplier looks to diversify beyond its existing markets, following a pattern similar to other mid-size casino content providers that are expanding into Africa through regional B2B partners rather than direct market entry.
Bitville's Existing African Network
Bitville Gaming operates a fixed-odds B2B platform built around real state lotteries, running upwards of 36,900 draws a month sourced from more than 70 countries, alongside a Betradar-certified Numbers Betting service, crash games, live casino products and skill-based games.
The company has built its African distribution network through a string of content partnerships, including deals with SIS for racing and esports content in 2024, 7777 Gaming for its slots catalogue in 2023, and Expanse Studios, a Golden Matrix Group subsidiary, in 2025.
What The PopOK Deal Adds
PopOK Gaming's casino catalogue becomes the latest third-party content to join that network, giving Bitville's partner operators across the continent another supplier option alongside the racing, numbers and esports products it already distributes.
For PopOK Gaming, the arrangement provides a single integration point into multiple African markets rather than negotiating separate operator relationships country by country.
The deal continues a pattern Bitville has followed since 2023, pairing with a new content studio roughly once a year, a steady cadence that has let it widen its catalogue for African operators without those operators needing to onboard each supplier separately.
