bet365 Review 2025: A Good Option For Live Betting
Gambling.com Rating: 8.4/10
Our Verdict: A popular site worldwide for a reason - with exceptional live betting features and a wide range of promotions.
Quick Summary: bet365 at a Glance
bet365 is one of the most complete online betting sites - unsurprising, considering the site has over 80 million customers across more than 200 countries.
bet365 was among the pioneers of live betting two decades ago and still sets the standard in this area.
With live streams of over 600,000 sporting events each year, I've been able to watch and bet on a wide variety of sports.
The app ranks among the best in the industry and the site consistently rolls out innovative promotions.
That said, I still see room for improvement. Money-back offers remain scarce and beginners might find the site a bit confusing to navigate.
Overall, though, this is still one of the best betting sites in the business.
- 600,000 events streamed live annually
- Highly-rated user-friendly app
- Reputable brand (80 million+ customers worldwide)
- Lacking money-back offers
- No telephone customer support
Our bet365 Rating Explained
| Category | Score | Reasoning |
|---|---|---|
| Sports & Markets | 8/10 | Wide range of markets across sports - with one or two exceptions. |
| Promotions | 8/10 | Varied offers for new and existing customers. |
| Payments | 8/10 | Good range of fast, safe, and reliable payment options. |
| Customer Support | 8/10 | Helpful live chat and social media support - no phone support. |
| Reputation | 10/10 | Globally respected brand with huge customer base. |
| User Experience | 7/10 | Clean design and easy navigation (slightly busy look if new to betting). |
| Mobile Platform | 9/10 | Top-tier app with positive feedback from mobile bettors. |
| Responsible Gambling | 8/10 | Wide selection of industry-leading responsible gambling tools. |
| Live Betting | 10/10 | Excels in this area, particularly with live streaming. |
| Value of Odds | 8/10 | Competitive prices, especially for horse racing and football. |
Gambling.com Rating: 8.4/10 (Recommended)
Find out more about how we rate betting sites
bet365’s welcome offer gives Kiwi bettors up to $100 in bet credits when they sign up.
It's good value relative to competitors, though not quite as generous as offers from sites such as TonyBet.
What I like most about this offer is the flexibility - I was able to customise it depending on how big I wanted my first deposit to be.
Deposit up to $100 and bet365 will match this amount with free bet credits.
I went with the full $100 to maximise the bonus - and there were no restrictions placed on my free bets, which was a welcome change.
| Bookmaker | Bonus Amount |
|---|---|
 | Up to $100 |
 | $30 |
 | Up to $150 |
 | Up to $100 |
 | Up to $250 |
Top 5 bet365 Offers For Existing Customers
bet365 engages existing customers with a mix of ongoing promotions, which are accessible from the 'Offers' tab on the left of the home screen.
I counted promotions for 16 sports, including early payouts, boosts and enhanced each-way terms.
| Promotion | Description |
|---|---|
| 100% Multi Boosts | Up to a 100% profit boost on successful multis. |
| Racing Bet Boosts | Boosted prices on selected runners. |
| Early Payouts | Available on soccer, NBA, MLB, NHL and NFL. |
| Tennis Retirement Guarantee | Bet wins if opponent retires hurt. |
| Each-Way Extra | Extra each-way place terms on golf and racing. |
bet365’s horse racing betting markets are extensive, covering all major NZ and Australian meetings, plus international races,
All races from Australia and New Zealand are shown live once you've placed a qualifying bet. I've also watched live streams of races from the UK, Ireland, France and the US here.
There are regular promotions like odds boosts and extra each-way places, while the range of futures markets really impressed me.
The only real downside is the lack of racing money-back specials.
“bet365's odds are highly competitive and I've been impressed by the number of each-way places on offer.”
bet365 Rugby Betting
bet365 delivers a comprehensive rugby betting experience, with odds on major competitions like Super Rugby and the Rugby Championship.
The platform stands out for its wide selection of rugby betting markets, including a same-game multi to create custom rugby bets.
This allows users to combine options such as match winner, first try scorer, and total points from the one match into a multiple.
A standout promotion for regular bettors is the 'Extra Time Extra Chance' offer.
If your team draws at full-time but secures victory in extra time, your bet is still settled as a winner - great for backing teams in tightly contested knockout fixtures.
While bet365 excels in rugby union coverage, fans of rugby league may find stronger promotional offers elsewhere for the NRL, such as at TAB NZ or other local-focused sportsbooks.
bet365 Cricket Betting
bet365 offers an excellent range of cricket markets across Tests, ODIs, and T20s, with top competitions thoroughly covered.
An average IPL match features around 60 pre-match markets and a variety of in-play options, including ball-by-ball betting.
In a recent Mumbai Indians vs Sunrisers Hyderabad clash, I was able to boost the odds on six separate pre-match selections.
Coverage is solid across the board, though longer-format competitions could benefit from deeper market depth.
One standout feature is the cricket bet builder (same-game multi) - something bet365 offers that major competitors like William Hill don’t.
In fact, this is one of only a handful of cricket betting sites with this option.
While other sports like football and racing come with more live streams, major events like the Cricket World Cup are often available to watch at bet365.
“bet365 comes into its own during cricket's biggest events, with odds boosts for major competitions like World Cups.”
bet365 Tennis Betting
Tennis betting at bet365 has always really impressed me, particularly with how far the markets extend beyond the bigger tournaments like Grand Slams.
Markets are available for all ATP and WTA events, as well as lower-tier ITF and Challenger Tour matches, which allows me to find value in lower-profile games.
I recently tested a few live bets during a WTA match and found plenty of variety - set betting, game handicaps, and even point-by-point markets were all easy to access.
Most tennis matches I've bet on at bet365 have been available to stream live as well.
bet365 also stands out thanks to promotions like the 'Retirement Guarantee', which pays your bet as a winner if your player's opponent retires injured.
bet365 Soccer Betting
As a global soccer betting site, bet365 delivers across the board on the world's game.
You’ll find odds on almost every match and competition worldwide, with regular price boosts to add value.
Soccer is a priority at this site - as evidenced by sponsorships like the UEFA Champions League and the site's long-time backing of Stoke City, where bet365 is headquartered.
Soccer promotions are plentiful here. I've claimed profit boosts on successful multis and early payouts when my team goes two goals up.
I also recently noticed that the 'Sub On Play On' promo - if you back a player market like first goalscorer, the bet rolls on to the substitute if your player is taken off.
“Live soccer streaming at bet365 is top-tier - when a stream isn’t available, audio commentary and live updates keep me up to date."
bet365 Golf Betting
When it comes to golf betting, bet365 does the simple things well, without too many extra frills.
Our odds comparison tests have shown that bet365 usually beats the competition for outright golf odds.
There's also an extensive range of markets for the mini-tours, along with all the main tours like the PGA, DP World Tour and LIV Golf.
Some sites haven't caught up with the rise of LIV, but bet365 has lots of betting options and special offers for the Saudi-backed tour.
The 'Each-Way Extra' promotion allows you to customise your extra place terms, up as far as 12 places. Even without this promo, I find bet365 often pays the most places for major championships.
There's no live golf streaming but this is the case for most golf bookmakers, largely due to broadcasting restrictions.
“Each-way terms are crucial to the golf betting experience and bet365 often leads the way - with up to 10 places paid for the majors.”
bet365 Combat Sports Betting
bet365 delivers a strong MMA betting experience, especially for UFC and Bellator events.
Markets include method of victory, round betting, and total rounds, with odds often released early.
In terms of promotions, I find that bet365 has plenty of boosted trebles on UFC fight nights - a handy offer for those of us who like to place multis at UFC betting sites.
Boxing coverage is equally robust, spanning major title fights to regional cards.
I've found markets for round betting, total rounds, and win method, plus in-play betting on all headline bouts.
A boxing same-fight multi was recently added, although it doesn't allow you to combine many markets yet.
More Sports & Special Markets at bet365
Beyond the most popular sports with Kiwi punters, bet365 also offers an impressive selection of niche markets.
If you're into Esports betting, bet365 is a solid choice. You’ll find markets on competitive video games like CS:GO, League of Legends, and Dota 2.
Greyhound racing fans are also well-served, with daily race markets from Australia, the UK and Ireland - many of which are streamed live.
When it comes to US sports, bet365 delivers solid coverage of the NFL, NBA, MLB, and NHL, complete with early payout offers for all of these leagues.
bet365 Odds & Market Variety
bet365 made its name by offering better odds and more markets than competitors - and it's clear this bookmaker still focuses on what really matters to punters.
The prices here are rarely beaten for soccer, rugby or horse racing in my experience.
That said, I've noticed Formula 1 odds are better at sites like 888sport.
Some newer sites have more options for novelty betting markets like TV shows, but that's only a minor criticism.
bet365 Same-Game Multi
bet365’s same-game multi is one of the best I've used, especially for soccer, where I could combine match results, team markets and player markets.
You can combine up to 12 selections, which is a reasonable amount.
Newer sites like Bzeebet facilitate up to 30 legs, but I usually wouldn't need that many selections in my bet.
The best thing about this bet builder is that it's available across 14 different sports - more than any other site currently offers.
The supported sports are: soccer, tennis, basketball, American football, baseball, rugby union, rugby league, ice hockey, boxing, Australian Rules, MMA, cricket, Formula 1 and darts.
There's also the Bet Builder+ feature, which allowed me to combine same-game multi markets from different sports into one big bet.
Overall, I rate this as one of the top SGMs on the market - both in terms of functionality and flexibility.
Same-Game Multi Comparison
| Bookmaker | Maximum Selections | Sports Available |
|---|---|---|
| Up to 12 | 14 Sports in Total |
| Up to 8 | Soccer Only |
| Up to 10 | 5 Sports in Total |
Live Betting at bet365
From my experience, bet365 offers the most impressive live betting setup out there.
I’ve streamed soccer, tennis, basketball, horse racing, greyhounds, and cricket on the platform - with barely any delays or buffering issues.
Streams work best on the mobile app, so I’d recommend downloading it for the best experience. To watch a stream, you'll need funds in your account or to have placed a bet in the past 24 hours.
bet365 was one of the first live betting sites to introduce cash out - and now it offers both partial and auto cash out options.
Partial cash out lets you secure a portion of your winnings while keeping the rest of the bet running.
Auto cash out is perfect when I can’t follow a match closely - I just set a target amount, and the system automatically cashes out when that value is reached.
The in-play markets are varied and well-priced across most sports, and the platform is responsive - so I can place a live bet before odds shift.
When a stream isn't available, live graphics and in-game statistics are super-detailed.
And for select events, radio commentary is a great fallback when a stream isn't available.
With a clean interface and intuitive design, bet365 makes placing a bet easy.
However, the site might be a bit busy if you're a newcomer to online betting.
The signature green and grey colour scheme is visually pleasing.
Navigation is streamlined with a top menu bar and left-hand menu listing sports and events.
I could easily locate promotions through the 'Offers' button on the top left of the homepage.
There are some extra bells and whistles here that other sites don't have, like team hub pages, where you can see a team's statistics, upcoming fixtures and latest odds.
bet365 offers rapid loading times and doesn’t usually suffer from lag, although the mobile browser site performs worse than the app in my experience.
Overall, bet365’s user-centric design and efficient layout make it easy to find what you're looking for.
Depositing & Withdrawing Funds
| Payment Method | Minimum Deposit | Average Withdrawal Time |
|---|---|---|
| Visa | $10 | 1-3 working days |
| Mastercard | $10 | 1-3 working days |
| PaysafeCard | $10 | N/A |
| Apple Pay | $10 | Instant |
| Bank Transfer | $200 | 1-3 working days |
After testing the bet365 app extensively on both iOS and Android, I found it to be one of the most reliable betting apps on the market.
It loads in just a few seconds and runs smoothly, even during busy periods for live betting.
The app is also highly-rated by users: 4.7/5 on the App Store and 4.6/5 on Google Play.
Users praise the clean design, responsive layout, and easy access to features like live streaming.
While I didn’t encounter any issues myself, some users have reported occasional bugs or minor glitches. That said, bet365 seems proactive in addressing these through regular updates.
The main downside is that, similar to the desktop site, the app can feel a bit cluttered if you’re new to betting.
Overall, though, this is a top-tier mobile betting experience.
Customer Support
If you run into any issues or have questions, I recommend using 24/7 live chat support - it’s by far the quickest and most convenient option.
I tested it myself with a couple of queries about bonuses, and I was connected to an agent within two minutes each time.
Email support (support-eng@customerservices365.com) is also reliable, but not ideal if you're looking for a quick response, as it it usually takes a few hours to hear back.
| Channel | Availability | My Experience |
|---|---|---|
| Live Chat | 24/7 | Agents helpful and responses came within two minutes. |
| Social Media | 24/7 | Responses relatively quick, direct messages received within two hours. |
| Email Support | 24/7 | Useful for more complex queries but slower response times. |
Responsible Gambling at bet365
bet365 provides a comprehensive range of responsible gambling tools to help you maintain control over your betting.
Accessible through the 'Safer Gambling' section of your account, these tools allow users to set limits and access information about how to gamble responsibly.
I found that bet365 allowed me to apply these tools during my registration, which helped me set limits from the start.
These are the tools you can use to help with responsible betting:
- Deposit Limits
- Bet Limits
- Time-Outs
- Self-Exclusion
- Reality Checks
- Activity Tracker
The Bottom Line: Final Thoughts on bet365
If you watch sport, chances are you’ve heard of bet365 - their sponsorships and ad campaigns are everywhere.
That visibility is backed by a massive customer base, and it’s no surprise why so many people use this site.
bet365 has been a market leader for decades, and from my recent experience, they’re not slowing down.
Rather than coasting on their reputation, they continue to roll out new features and promotions, keeping things fresh.
Live betting is where the site truly excels - especially the live streaming service.
There’s still room for improvement, such as introducing phone support and more money-back offers, but overall, it’s easy to see why bet365 remains one of the biggest names in betting.
The core strengths that built this site's reputation are still very much on display.
FAQ
Who owns bet365?
bet365 is owned by the Coates Family, who founded the company in 2000. Denise Coates is the current CEO of the company, having taken over from her father, Peter Coates. Today, she owns bet365 along with her brother, John Coates. The company is headquartered in Stoke-on-Trent, UK.
Is bet365 legit?
Yes, bet365 is a safe, regulated online bookmaker, with licensing from reputable regulators like the Malta Gaming Authority and United Kingdom Gambling Commission. The site uses SSL encryption to protect customer details and has a long-held reputation for security.
How long does bet365 withdrawal take?
Withdrawal times at bet365 vary by method. Debit card and bank transfers typically take 1–3 working days. Some methods, like Paysafecard, don’t support withdrawals. Processing times may depend on account verification status and the time of day you make the request.
How do I contact bet365 customer service?
bet365 customer service agents can be contacted by 24/7 live chat, email (support-eng@customerservices365.com), by post, or through social media channels. Live chat is recommended as the quickest and most efficient way to get a response at any time of the day.
Does bet365 have free bets?
Yes, bet365 offers free bets to new customers as part of the site's welcome offer. Additionally, existing customers can benefit from some promotions that include free bets, such as loyalty offers if you use the site to bet regularly.
