Updated: 22 Oct 2021

New Betting Sites 2021

See our selection of the Newest betting sites below and choose whats right for you.

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    100% Welcome Bonus Up To $500 + 50 Free Spins

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    Welcome Bonus up to NZ$1000, + 150 Free Spins

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    Up to $1000 Casino Bonus & 100 Free Spins

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Advertiser Disclosure
Every online gambler deserves a safe and fair place to play. Our mission at Gambling.com is to create a safe online environment for players through free, impartial and independent reviews of New Zealand's best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully licensed to operate in the US they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market.

The Benefits of Playing at New Betting Sites

Any NZ sports betting site which we add to our recommended list must offer an exciting point of difference if they are to stand a chance of cracking the competitive New Zealand market and attracting new players. They are going up against some iconic online gambling companies, from online pioneers such as Bet365 to industry stalwarts such as William Hill. New bookies must, therefore, work really hard to tempt new customers, and they often provide compelling reasons for you to sign up for an account.

Increased competition is great for punters because it allows you to benefit from appealing bonuses, better odds and an improved user experience. It makes sense to sign up for multiple accounts at rival bookmakers, as this allows you to receive a wealth of different bonuses and always grab the best odds on any sporting event or casino game you are interested in.

Many newcomers to the sports betting market will promote appealing welcome bonus offers, but they also have to offer advanced technology, above-average prices and much more to muscle their way into the established NZ market. You will miss out if you do not take advantage of the measures these sites take in order to drum up new business. This guide highlights the key features you should look out for before deciding which new online bookies to register with.

BrandFree Bet ValueMinimum DepositMatched Deposit?Includes Casino Bonus?Visit Site
100 5 Yes No
18+. New players only. Gamble responsibly. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
30 10 No No
20 10 No No

Bonus Offers and Promotions

The vast majority of new online bookmakers will offer a welcome bonus to encourage you to sign up for an account. You typically have to match a minimum deposit and use some of your own money to unlock this sign-up bonus. A classic bonus offer is “bet NZ$10, get NZ$10”, which means you deposit NZ$10 of your own money and receive NZ$20 in credit to play with.

You will find terms and conditions attached to these welcome bonuses. For example, you might have to wager it at odds of 1/2 (1.50) or higher to qualify, or the minimum odds might be 3/4 (1.75) or evens (2.00). You generally have to use your welcome bonus within a specified period such as 14 days. Most welcome bonus offers for New Zealand based players are free bet tokens, meaning the stake will not be included in any winnings.

Some new betting sites will offer even more attractive sign-up bonuses. You might receive NZ$30 in free bets and a NZ$10 casino bonus if you deposit just NZ$10 of your own money at a new bookmaker. Another might offer a 100% welcome bonus up to NZ$100, meaning you deposit NZ$100 and get NZ$200 to play with. You will also find the odd risk-free, no deposit bonus, and some creative promotions will give you double the odds, paid in cash, on your first wager.

The next priority of recently-launched gambling and sports betting websites is to keep customers happy and loyal, by constantly adding new bonuses and promotions. Great odds, a superb user experience and immaculate customer service can help, but they will generally offer ongoing promotions and loyalty schemes to keep you interested. You can find short-term promotions on sporting events, boosted odds on big games, prize draws, and much more, while many new bookmakers allow you to rack up loyalty points as you play. These points can be exchanged for free bets and other prizes.

BrandFree Bet ValueLoyalty ProgrammeFree Bet ExpiryBonusVisit Site
20 No 7 Days Deposit NZ$20, Get a NZ$20 Free Bet
20 Yes 7 Days Deposit NZ$20, Get a NZ$20 Free Bets + 100 Free Spins
30 Yes 7 Days Deposit NZ$10, Get NZ$30 in Free Bets

Greater Value and Enhanced Odds

One of the easiest ways for a fresh online bookie to make a splash is to offer greater value on sporting events. For example, if most bookmakers are offering between 11/10 (2.10) and 6/5 (2.20) on Everton winning a Premier League match, a new online betting site might offer more attractive odds of 5/4 (2.25). Several new bookmakers offer market leading prices on a huge range of sporting events.

This helps them stand out on odds comparison grids and generate a reputation for offering punters great value. You will earn more money from each winning bet if you shop around for the best odds, and new bookmakers often offer the most attractive prices in the business. Signing up for accounts with these sites can, therefore, make the difference between securing a profit or incurring a loss over the course of the year.

Many new online bookies will also run enhanced odds promotions on competitive sports. For instance, if Novak Djokovic is priced at 4/6 (1.66) to win a big tennis match, a new betting site might offer boosted odds of 2/1 (3.00). You will be limited in terms of the amount you can wager at these boosted odds, but these promotions are very attractive.

BrandSports with Price BoostsDaily Racing BoostsFootball BoostsBonusVisit Site
33 No Yes Deposit NZ$10, Get NZ$30 in Free Bets
33 No No Deposit NZ$50, Get a NZ$50 Free Bet
32 No No Deposit NZ$20, Get a NZ$20 Free Bets + 100 Free Spins

Wide Range of Payment Methods

New sports betting websites in New Zealand will generally offer a huge range of payment methods for you to choose from. They are desperately trying to seize market share from more established rivals, so they cannot afford to leave any stone unturned. They need to appeal to as many potential customers as possible, so they typically provide a long list of deposit and withdrawal methods.

You will always find debit cards listed as payment methods at new bookmakers. However, many will go a lot deeper, by offering e-wallets like PayPal, Skrill and Neteller, and other interesting options such as Trustly, SEPA, Sofort, PaySafeCard, GiroPay, Zimpler, Siru, Boku and more.

You will also find that some new online bookmakers allow you to make payments in cryptocurrencies such as Bitcoin, Litecoin, Bitcoin Cash, Ripple and Tether. This facilitates fast, secure, cheap user-to-user transfers, making the process swift and efficient for both parties.

The best new betting sites will offer free and instant deposits, while most withdrawal methods should also be free. They should specify withdrawal times in the terms and conditions, and you should not have to wait more than two or three business days. Some new online bookmakers allow rapid withdrawals using certain methods, which is a great benefit for customers.

Also, check out the deposit and withdrawal limits permitted, usually a new NZ betting site cater to casual players, others are better for high rollers, and some try to appeal to a wide range of punters.

Technological Advances

New betting sites can leverage the latest technology advances to ensure they can compete with the best online bookmakers in the business. These are some key high-tech features to look out for when selecting a new bookie:

If these factors are important to you when signing up for a new bookmaker, the table below lists some top bookies who have these on offer!

BrandSports with Cash OutAcca InsuranceBet BuilderIn-Play SportsVisit Site
33 Yes Yes 33
30 No No 30
28 No Yes 14

How to Select a New Bookmaker

There are always plenty of fresh sport betting sites added for you to choose from. The first thing you must do is distinguish between the safe, licensed, trustworthy new betting sites and stay away from the shady operators. It's best to stick to the recently licensed gambling and punting sites offering new bonuses in New Zealand which are recommended by our betting experts, and then focus on the features that matter the most to you.

Once you have ring-fenced the trustworthy newcomers to try for the first time, it comes down to personal preference. One site might be particularly strong when it comes to football betting, while another might lead the way when it comes to tennis, esports or progressive jackpot slots. You might prefer the colour scheme, aesthetics, layout and interface at one site to another.

You should also consider the betting limits, deposit limits, how much the qualifying bet is to claim the welcome bonus and withdrawal limits that would suit your bankroll, and your preferred payment methods. Yet there are several factors that you should demand from all-new online bookmakers before signing up: a gambling licence, cutting-edge software, a superb overall user experience, helpful customer service, a strong in-play betting service, a great mobile app and a commitment to responsible gambling. Read on to learn more about all of these points.

Licence and Regulation

All new betting sites targeting new players in New Zealand should be licensed and regulated by a relevant Gambling Commission.

Gambling Commissions, such as those in Malta and Gibraltar, aim to protect the interests of punters, prevent harm, raise standards in the gambling market and bolster regulation. It ensures that all new betting sites uphold the highest standards in honesty, fairness and responsibility.

Staff will carry out reviews and visits, impose licence conditions, review financial information and provide new New Zealand betting sites with guidance to help them stay on the straight and narrow.

If an online bookmaker does not comply with these strict licencing requirements, the relevant gambling commissions will take regulatory action. You should therefore stay well clear of any unlicensed operators that try to target New Zealand players without working with a Gambling Commission. They are liable to rip you off, so stick to licensed, regulated operators that will treat you fairly and with respect at all times.

Betting Software and Platform

Betting sites that are fresh on the scene will team up with leading betting software providers to offer customers a polished experience. This sector of the market is extremely competitive, so new online bookmakers have some important decisions to make. However, the result should always be a seamless experience that allows you to place bets quickly and with minimal fuss.

New sports betting sites have two clear options when they launch: develop their own proprietary technology or use a white-label provider. A bookmaker will need a large team of odds compilers and a large development team to create its own odds and maintain its platform. Even the largest and most established bookmakers, such as Bet365, Paddy Power and William Hill use OpenBet software, which offers a high degree of customisation to these operators, allowing them to significantly differentiate from one another.

Many new online bookmakers choose to use a respected, award-winning white-label provider such as SBTech or Kambi to power their sports betting platforms. That allows them to offer a wealth of markets on a huge range of online sports betting without having to employ an army of odds compilers and developers.

You will often find that the layout, the betting markets and even the odds are the same at these sites. They can then provide a unique experience by choosing their own bonuses and promotions, and adding their branding and colour schemes onto the platform. We will highlight the software that each of the new sportsbooks vying for your attention uses, so you can check they are licensed firms.

Kambi and SBTech are the most popular sportsbook providers among new online bookmakers, while Inspired Gaming powers a lot of virtual sports. Betradar is the go-to provider of live data, Geneiety is a multi-channel platform and OpenBet is an industry titan, so these are always good names to look out for.

User Experience and Customer Service

Typically a new bookie will invest in offering their customers a very strong user experience. You should find sports betting, in-play betting, casino, poker, promotions and so on broken down into different sections on a menu at the top of the homepage. You will generally see the list of sports that the bookmaker covers running down the left of the homepage. You should be able to navigate between different sports and find leagues, tournaments and matches with ease.

Newly established online bookmakers will offer a search function to help players quickly get to the fun part. This search functionality should clearly and intuitively display different betting options whenever you click on a particular game, and the bet slip should be simple to use. It should tell you the amount you stand to win after you enter your stake, and clearly list your multiple wagering options when you add more than odds selection to the slip.

The betting platform should be clean, uncluttered and aesthetically pleasing. The best new bookies strike the right balance between a neat design and rich features that highlight exciting, upcoming betting markets that you might be interested in. They also provide educational material, such as how-to guides, stats, tips, results, a calculator and more.

You should be able to access an FAQ that answers pertinent questions. Terms and conditions should lay down the betting rules in a concise fashion. The site should outline the security measures it takes, the details of its licence and its commitment to responsible gambling.

New online bookmakers should also include a great customer service experience. They will allow you to choose from live chat, phone and email, and have representatives waiting to help you 24/7, 365 days a year. Wait times should be short, and the staff should be polite, helpful, friendly, accommodating, efficient and knowledgeable, while many are also multilingual. This all contributes to an excellent all-round customer experience.

In-Play Betting Services

In-play betting is now more popular than pre-match wagering among many punters and it is easy to see why. You can watch the game, gain a feel for how well each team is playing and then make your bet from a position of knowledge. You also find that the odds compilers are reacting just as quickly to developments as you are, giving you more opportunities to exploit weaknesses in their decisions.

The best online bookies have a dedicated section for live, in-play betting. They cover a range of sports in excellent depth, and provide a breadth of live betting markets for you to choose from. At the very least they should provide live stats as the action unfolds. Some live betting sites offer an interactive graphic featuring live commentary from each game, while the best new betting sites allow you to stream the action and bet on it, all in one place which is a key attraction to the modern-day bettor.

BrandTotal SportsCash OutBet BuilderFree Bet ValueVisit Site
33 Yes Yes 30
28 Yes Yes 10
33 Yes Yes 50

Mobile and App Functionality

The best new betting sites work perfectly on mobile devices. Many have a dedicated betting app for iOS, Android and Windows phone users, while others are mobile optimised and can be accessed from your browser. This allows you to enjoy sports betting and casino games at the touch of a button, whether you are out and about, commuting to work or lying on the sofa.

New betting sites tend to offer slicker mobile betting platforms than some of their established rivals, as they adopt a mobile-first strategy. They take advantage of all the latest technological developments to offer a quality betting experience on all manner of devices. You should be able to rapidly find betting markets you are interested, and then place wagers with a few taps of the finger.

High-quality new online bookies have feature-rich apps that allow you to stream sporting events, enjoy live betting and choose from hundreds of different slots, table games and live dealer games. You should demand availability, compatibility, reliability, speed and user-friendliness from new betting sites on mobile devices. Reliability is a particularly crucial concern, as some apps crash at inopportune moments, so you should stick to reputable mobile betting sites that are consistently dependable.

BrandiOS AppAndroid AppMobile Live StreamingBonusVisit Site
Yes Yes No Deposit NZ$50, Get a NZ$50 Free Bet
Yes Yes No 50% Welcome Bonus up to 50€
Yes Yes Yes Deposit NZ$10, Get NZ$30 in Free Bets

Virtual Sports Betting

Up-and-coming online betting sites often dedicate a specific section to virtual sports betting to capitalise upon its growing popularity among punters. You can place wagers on virtual football, horse racing, greyhounds, darts, tennis, cricket, trotting, motorsports and more. Some high-quality online bookmakers will offer a wide range of different virtual football games to bet on in order to provide variety.

You can bet on virtual sports on a 24/7 basis, which is great for night owls faced with a dearth of real-life betting markets. The virtual sports games have grown increasingly sophisticated in recent years, and the list of betting options on offer has also shot up, so it is easy to see why placing a virtual sports bet is so popular right now. RNG (random number generator) software powers all of these games, which ensures the outcomes are fair.

Gambling Commissioners will monitor these RNG algorithms to make sure they are genuinely random, transparent and trustworthy.

VIP and Loyalty Schemes

New bookies will often pull out all the stops in a bid to keep customers loyal. You will earn loyalty points for every bet that you place, and these points can be exchanged for free bets and other prizes. You can then work your way up through the tiers, earning increasingly lucrative rewards the higher you climb. Look out for short-term promotions, competitions and prize draws, as they all help you boost your bankroll over the course of the year.

VIP customers can expect to benefit from monthly cashback, a personal account manager, personalised bonuses and promotions, free spins at the casino, expedited payouts and other incentives, such as event tickets, trips and gadgets. You generally qualify for a VIP scheme by either placing a high volume of bets or placing large bets.

Responsible Gambling Features at New Betting Sites

All newly-licensed online casinos and bookmakers will put responsible gambling at the heart of their business. You should be able to find a dedicated responsible gambling section at these bookmakers, and you can look out for the following features:

New betting sites regularly work with groups that are dedicated to responsible gambling, such as GambleAware, GamCare, Gamblers’ Anonymous, GAMSTOP and Gambling Therapy. There is also a multi-operator self-exclusion scheme for NZ gamblers, and the sites often provide links to organisations that protect minors from being exposed to gambling platforms, such Cyber Patrol and Net Nanny, while also providing general help and advice for parents.

BrandRG - Time Out Y/NRG P/L Totaliser Y/NRG Deposit Limits Y/NRG - Stake Limits Y/NVisit Site
Yes Yes Yes Yes
Yes Yes Yes No
Yes Yes Yes Yes


  1. Gambling Helpline New Zealand
  2. Choice Not Chance
  3. Problem Gambling Foundation of New Zeleand
  4. Te Tari Taiwhenua | Department of Internal Affairs
  5. Gambling.com Responsible Gambling Website
  6. E Cogra Approved Testing Agency


New betting sites will often provide exciting bonuses, market-leading odds and interesting promotions in an effort to compete with bigger bookmakers. The best new betting sites will invest significant sums in new customer acquisition, and punters can reap the benefits. New betting sites can compete with bigger bookmakers, but you must stick to licensed, regulated sites that will treat you fairly.

All new bookmakers should provide strong coverage of football, horse racing, tennis, cricket, rugby union, rugby league, motorsports, greyhounds, boxing, MMA, golf, darts, snooker and athletics. Many now put plenty of emphases on US sports like basketball, baseball and American football, while you will regularly find Aussie rules, Gaelic sports and more niche sports such as bandy, chess, cycling, lacrosse, handball, table tennis, trotting and volleyball, along with politics and novelty markets. Esports is another major focus for many new bookmakers.

All licensed new betting sites targeting New Zealand players will adhere to strict responsible gambling measures. They will allow you to take time outs, self-exclude and impose limits upon your play, while providing a great deal of help and advice. However, unlicensed, unregulated bookmakers also tend to target New Zealand bettors, and they should be avoided, as they often flout responsible gambling protocols.

It really depends upon your personal preferences, as you have to determine which features are the most important to you. However, some of the best new mobile betting sites include BetRegal, Mr Green, and Leo Vegas. It is always worth signing up for multiple new betting sites, as you can then enjoy several variations of a betting bonus and be ready to quickly grab the most attractive odds on each sports betting market, so you should check out the mobile betting app of all the new online bookies listed on this page.

Most new betting sites are licensed by the relevant Gambling Commission and you can trust them to uphold the highest standards of fairness, trustworthiness and responsibility. However, several shady new bookies continually vie for your attention, despite being unlicensed and unregulated. We can help you stay away from those sites and find a trusted online sportsbook to suit your needs.

The vast majority of new bookmakers offer free bets when you sign up for an account. Occasionally you will find promotions such as “double the odds on your first bet” instead, but a free bet is the most common welcome offer. Just remember that you will generally be unable to claim a free bet bonus using certain e-wallets, such as Neteller and Skrill, so it is generally best to use a debit card for your first deposit.



Hi, I'm Dean Ryan

"A passionate sports betting broadcaster and journalist with over 15 years spent in the gambling industry."

  • Sports Betting
  • Odds Compiling
  • Horse Racing

Reviewer since June 2016