William Hill Review 2025: A Complete Sports Betting Package
Gambling.com Rating: 8.7/10
Our Verdict: With outstanding odds and innovative promotions, William Hill is a first-class site for sports bettors in New Zealand.
William Hill has built a reputation as one of the top betting sites in New Zealand thanks to decades of experience in sports betting.
Curious to see how this established brand measures up against today's best betting sites, I put the latest version of the site to the test.
After spending time on William Hill’s desktop and mobile platforms, I found very few flaws, although the interface can be a little chaotic and cluttered on occasion.
Overall, though, you can see the commitment to high standards here and William Hill hits most of the right notes for functionality and reliability.
In my experience, the odds are consistently competitive and the range of promotions is impressive - if you're into soccer or horse racing.
- Trusted brand with decades of experience
- Outstanding rugby and horse racing odds
- #YourOdds feature creates unique bets
- Enhanced odds on hundreds of markets weekly
- Interface can feel cluttered
- No phone or email support options
- Same-game multi only covers 3 sports
Our William Hill Rating Explained
| Category | Score | Reasoning |
|---|---|---|
| Sports & Markets | 9/10 | Very strong on core sports, could improve for niche sports. |
| Promotions | 8/10 | Range of offers for existing customers but welcome offer not the best. |
| Payments | 9/10 | Wide array of payment methods with quick e-wallet withdrawals. |
| Customer Support | 9/10 | Live chat with quick response times but no phone or email support. |
| Reputation | 10/10 | Strong reputation built over decades in the industry. |
| User Experience | 8/10 | Easy to navigate, though site is a bit too cluttered. |
| Mobile Platform | 9/10 | Loads quickly, well-designed, and easy to navigate. |
| Responsible Gambling | 8/10 | Comprehensive Safer Gambling Hub, though layout can confuse. |
| Live In-Play Betting | 8/10 | Lots of in-play options but could use more live streams. |
| Value of Odds | 9/10 | Competitive odds across the board, especially rugby and horse racing. |
Gambling.com Rating: 8.7 (Highly Recommended)
Find out more about how we rate betting sites
William Hill’s welcome offer was easy to claim but it's not the most valuable bonus out there.
It's a bet $10 get $30 deal, which isn't great, as other sites match your first deposit with a higher amount, sometimes going up into the hundreds.
After registering using promo code TOP30, I placed a $10 bet and got two free bet tokens worth $15 each, for a total of $30 in free bets.
I like the fact you can place the free bets on a variety of sports. For example, I placed mine on rugby and cricket markets.
Overall, however, this bonus is quite limiting compared to others in New Zealand, as you'll see from the comparison table below.
| Bookmaker | Bonus Amount |
|---|---|
 | $30 |
 | Up to $100 |
 | Up to $150 |
 | Up to $100 |
 | Up to $250 |
Top 5 William Hill Offers For Existing Customers
William Hill has a good range of existing customer offers.
However, I'd like to see more promotions for sports outside of soccer and horse racing.
With William Hill being a British site, the focus with promotions is on sports that matters most to bettors in the UK - which might disappoint some Kiwi punters.
For horse racing fans, there are regular cashback offers and enhanced odds, while soccer bettors can get boosts and early payout deals.
bet365 has the edge over William Hill when it comes to promotions for sports aside from soccer and horse racing.
| Promotion | Description |
|---|---|
| 1. Top Price Guarantee | Better odds than competitors for select races. |
| 2. Multi Winnings Boost | Increases profits on multis with four legs or more. |
| 3. Same-Game Multi Winnings Boost | 25% profit boost on soccer same-game multis. |
| 4. Stat Attack | Answer five questions correctly to win $20 in same-game multi bets. |
| 5. 2 Up | Soccer bets paid out if your team goes two goals ahead. |
William Hill has a long association with horse racing and is one of the best horse racing betting sites in New Zealand.
I took advantage of numerous odds boosts and extra place offers for races, with live streams available to watch for the majority of races through William Hill's 'Betting TV' channel.
Many races also come with audio commentary on William Hill Radio.
Our odds comparison tests show that William Hill consistently offers the best horse racing odds around, often providing even better value than the likes of 888sport.
It's good to see that William Hill has odds for a host of racetracks across Australia and New Zealand as well When you scroll to the 'Australia & NZ' view in the horse racing section.
"Odds should always be the number one consideration when betting on horses and William Hill has some of the best prices around."
William Hill Rugby Betting
William Hill covers both codes of rugby but places a stronger emphasis on union, especially compared to rugby betting sites like Stake.com, which is more of a league-focused site.
That said, league fans aren't overlooked, with solid odds and markets for key NRL fixtures.
Still, it’s clear that union is the priority, with more comprehensive betting options for major competitions like Super Rugby Pacific.
When betting on the Crusaders against the Waratahs, I found that William Hill offered around 80 pre-match markets, including a variety of handicap lines.
William Hill Cricket Betting
William Hill’s cricket coverage ticks most boxes and all the angles are covered with markets for the usual favourites like the IPL and Big Bash League, as well as a range of odds on Black Caps games.
I counted an average of 85 pre-match markets when betting on a Black Caps ODI, for example.
Prices measure up well against the odds offered by other cricket betting sites and there are daily enhanced odds promotions as well.
In-play cricket bettors have live statistics and animated ball-by-ball graphics to track live bets - although there are no live cricket streams.
Competitors like bet365 have the edge over William Hill there, with streams of various cricket matches.
William Hill Tennis Betting
William Hill holds its own when it comes to betting on tennis.
Well-priced outright markets across major tournaments are a solid starting point - but in-play tennis betting is where the site really shines.
With fast markets like next point winner, real-time stats, and slick visuals, the platform delivers an immersive live tennis betting experience.
William Hill TV streams matches from both the ATP and Challenger Tours, and I found the streams worked well on mobile and desktop platforms.
While I didn’t come across many tennis-specific promotions, William Hill typically rolls out specials around Grand Slam events like the Australian Open, so it’s worth checking out when the biggest tournaments are underway.
William Hill Golf Betting
Like other sites, William Hill ramps things up for the majors with more betting options and enhanced place terms.
For recent majors, William Hill has paid between eight and 10 places, which is a decent amount compared to the competition.
During major championships, I find that William Hill does a good job of offering unique bets and boosts based on star players like Rory McIlroy.
Still, this bookmaker could do a better job with a higher volume of golf promotions, considering some sites have more golf offers overall.
William Hill Soccer Betting
William Hill provides extensive betting options for soccer, with competitive prices and unique promotions.
For every A-League match I checked, there were over 40 markets available, including lots of in-play options once a game kicked off.
The #YourOdds feature is a highlight, allowing you to request bespoke bets via X.com.
Add to that the unique offers like the 'Impact Sub' promo - which lets you transfer a bet to a substitute if your player is taken off.
Overall, I recommend William Hill as one of the best soccer betting sites in 2025.
Betting on Combat Sports at William Hill
William Hill has solid options for combat sports, with betting available on a wide range of boxing and MMA events, including UFC main cards and major title bouts.
Odds are generally competitive, and you'll find markets for method of victory, round betting, and fight outcomes.
While there aren't many dedicated promotions, odds boosts are sometimes available for big fight nights.
One area for improvement is the lack of a boxing same-fight multi.
Other bookmakers are starting to offer this feature to boxing fans - and sites like William Hill should follow suit in my opinion.
Still, for straightforward fight betting, William Hill is a dependable choice.
More Sports & Special Markets at William Hill
William Hill is quite a reliable option for betting on American sports.
For example, I got a 25% same-game multi winnings boost for NBA betting on televised games.
You’ll also find markets for TV shows and events like politics betting and the next James Bond, if that's your thing.
William Hill’s roots trace back to greyhound racing, and greyhound betting remains a staple of the site today.
I've bet on races across the globe and found live streams and odds boosts are regularly available.
If you're a fan of virtual sports, William Hill has you covered. I found regular events for virtual horse racing, greyhounds and soccer available 24/7.
William Hill Odds & Market Variety
William Hill consistently beats much of the competition when it comes to odds - especially for sports like soccer.
The prices for the biggest soccer competitions regularly match or beat heavyweight rivals like bet365 and 888Sport.
When looking at some of the most popular sports in New Zealand, I found better margins for rugby, tennis and soccer compared to other betting sites.
The margins were often 1-2% improved on the competition.
In terms of market coverage and available betting options, William Hill lags behind some of the competition for niche interests like Esports betting.
But for the most popular sports to bet on, there aren't many sites with this many options.
William Hill Same-Game Multi
William Hill’s same-game multi is handy for football, basketball and American football punters who want to create same-game accas.
It's not available for any other sports, which is something that needs to improved.
I expect the top bookmakers to accommodate same-game multis for a wider variety of sports and William Hill is lagging behind the competition here.
On the plus side, I've taken advantage of 25% profit boosts on English Premier League bet builders.
I've also really enjoyed the 'Stat Attack' game, which is free to play.
You're asked five stats-based questions about an upcoming match - if you get all five correct, you win four free same-game multis worth $5 each.
Same-Game Multi Comparison
| Bookmaker | Maximum Selections | Sports Available |
|---|---|---|
| Up to 8 | 3 Sports in Total |
| Up to 12 | 14 Sports in Total |
| Up to 10 | 5 Sports in Total |
William Hill delivers a well-rounded live betting experience.
The number of live betting markets has consistently impressed me, particularly for sports like rugby, cricket, and tennis.
Compared to other betting sites, I'm able to watch a variety of sports live at William Hill.
This includes live horse racing from Australia and New Zealand, major tennis events, international cricket games, selected soccer games, and some boxing bouts.
I also find it really easy to track games and access markets when an event is in-play.
The live tracker provides real-time updates and graphics are presented in a user-friendly way, so I can keep on top of the action while betting.
Cash out values are generally fair in my experience, although cash out is only available on selected markets.
User Experience & Site Design
William Hill’s blue, gold and white branding is classy, but the website isn’t exactly a masterclass in design.
With a layout that drifts into cluttered territory, you have to pick your way through a homepage that’s packed with flashy features and a library of betting markets and prices.
It’s a bit of an assault on the senses, especially when compared to less aggressive sites like BetVictor.
Despite not being stylish, the site is still very functional.
On the home screen, there's an A-Z list of sports on the left, featured events and promotions in the centre, and a list of popular bets on the right, so all of the essentials are easy to locate.
The site loads quickly and the bet slip is visually appealing, allowing me to adjust stakes, tweak selections, or switch between bet types with ease.
Depositing & Withdrawing Funds
| Payment Method | Minimum Deposit | Average Withdrawal Time |
|---|---|---|
| Visa Debit | $5 | 1-3 business days |
| MasterCard | $5 | 1-3 business days |
| Maestro | $5 | 1-3 business days |
| Skrill | $10 | Within 24 hours |
| Neteller | $10 | Within 24 hours |
| ecoPayz | $10 | Within 24 hours |
| PaysafeCard | $10 | 3-5 business days |
| POLi | $15 | N/A |
| PayPal | $10 | Within 24 hours |
| Bank Transfer | $10 | 3-5 business days |
In contrast to my reservations about the feel of William Hill’s desktop site, I really like the design of the mobile app.
Lots of users clearly agree - William Hill consistently ranks among New Zealand's best free sports apps on the App Store.
It boasts an impressive 4.7/5 average user rating on the App Store, alongside a strong 4.4/5 score on Google Play.
Navigation feels effortless, with near-instant loading times when moving between sections.
The app’s cleaner, less-cluttered interface is a notable improvement over the desktop version, offering a streamlined experience where all key features are easily accessible.
This is one of the best betting apps in New Zealand and should be a go-to destination for anyone betting on the move.
Customer Support
There are several customer support channels at William Hill.
However, before reaching out, it's worth exploring the help section, where FAQs tackle a wide range of common issues.
If you can’t get sorted there, the Live Chat feature is your best bet. It’s available 24/7 and is impressively responsive.
Alternatively, you can reach out to the @WillHillHelp account on X.com, including with any #YourOdds bet requests.
William Hill’s customer service is accessible in over 15 languages.
While phone and email options used to exist, they seem to have been discontinued for online customers recently, which is a slight negative.
| Channel | Availability | My Experience |
|---|---|---|
| Live Chat | 24/7 | Quickest responses - friendly and professional agents. |
| X.com (@WillHillHelp) | 08:00 to 23:00 Daily | Relatively quick, but not the best for urgent matters. |
| Help section | Always Available | Range of FAQs for common queries. |
Responsible Gambling at William Hill
William Hill offers a comprehensive range of safer gambling features to help users maintain control over their betting.
Currently, however, the information and tools are spread between the Safer Gambling Hub and other sections lower down the page, which can make navigation confusing.
Better organisation of these resources would enhance the user experience.
Nevertheless, all essential tools for promoting responsible gambling are readily accessible, including:
- Deposit limits
- Time-out periods
- Reality checks
- Self-exclusion
The Bottom Line: Final Thoughts on William Hill
William Hill has a heavyweight reputation in sports betting and I can see why this well-rounded bookmaker is still held in such high regard.
You'll struggle to find a better site to bet on soccer, horses, or rugby, while most other sports come with a good range of betting options as well.
I've compared the odds here with prices from a range of competitors and have found that William Hill is rarely beaten.
But there is still room for improvement. The same-game multi needs to be more flexible and the desktop site could do with a redesign.
While there are plenty of promotions for horse racing and soccer, I'd like to see offers for a greater range of sports.
All in all, however, William Hill does the important things really well, so I highly recommend the site and app for online betting in New Zealand.
FAQ
Is William Hill legit?
Yes. William Hill is a trusted bookmaker with a secure website for betting. The parent company, 888 Holdings, is licensed and regulated by gambling regulators such as the Malta Gaming Authority and United Kingdom Gambling Commission. This means that the company must meet regulatory and safety standards - or risk having its licenses revoked.
How long does William Hill withdrawal take?
This depends on the method of banking you use. Withdrawals to debit cards take 1-3 days on average to arrive in your account. E-wallets Neteller and PayPal are the quickest methods to use for withdrawing funds, usually taking less than 24 hours.
How do I contact William Hill customer service?
The best way to get in contact with William Hill is through their 24/7 live chat service. You can also try reaching out to them through X (@WillHillHelp). Email and telephone options are not available at present.
Does William Hill have free bets?
Yes, William Hill offers free bets to new and existing customers. New users can avail of a welcome offer when they sign up and place a first bet. Existing customers receive free bets in the form of special promotions, loyalty rewards, and money-back offers.
Who owns William Hill?
William Hill is owned by 888 Holdings, a Gibraltar-based online betting and gaming company. In 2022, 888 Holdings acquired William Hill’s non-U.S. assets from Caesars Entertainment, which had previously bought the company in 2021. Caesars retains ownership of William Hill’s U.S. operations
