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The concept of in-play betting (also called live betting or in-running betting) is very simple. Most top online bookmakers nowadays offer this option, where you are given the opportunity to place a bet while a sporting event is unfolding live.
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Bookmakers alter odds on participants in any given event as it unfolds according to how increasingly or decreasingly likely it is that a particular outcome will materialise. For example, you might want to bet on the unlikely scenario that a football team will make up a two goal deficit in the last ten minutes to grab a draw.
Capitalising on live betting odds, which we suggest you do while live streaming with a bookmaker, can turn a string of tpoorly judged pre-game selections and wagers into a far more balanced book of bets on the game by the end!
Punters might back a star footballer to be the first to score only to have him fall to an injury five minutes into a match. Betting in-running on a different footballer to score can help negate the original loss and sometimes even provide extra winnings depending on the live odds provided.
| Brand | Live Streamed Sports | Live Football | Live Tennis | Live Horse Racing | Visit Site |
|---|---|---|---|---|---|
| 9 | Yes | Yes | Yes | Visit Site |
| Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | |||||
| 6 | Yes | Yes | No | Visit Site |
| New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org | |||||
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| 2 | Yes | No | Yes | Visit Site |
| New Customer Offer- Min deposit £/€/$10'with promo code: GET40 • Min odds 2.0 • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns. All Customer Offer- Promotion valid 11th June – 11th July • 18+ • Event & market restrictions apply • Minimum odds 2.0 • Free Bets must be claimed within 1 day and valid for 1 day. • Withdrawal restrictions, payment methods, country & full T&Cs apply. | |||||
Live betting - which to some is called 'in-play betting' or even 'in-running betting' - is a hugely exciting innovation in online gambling that allows punters to engage with an event as it unfolds, not just before the event of after it's over. The key to success is to first establish whether you will look to be cautious or clever.
The first, being cautious, means spreading your funds across markets and events or simply betting big on what appear to be sure-fire outcomes.
The second, using your whits, means trying to spot where the bookmakers have lengthened the odds on a possibility you think may well materialise. In-play betting requires all the analysis and insight you would use to place a regular bet – just in double-quick time.
| Brand | In-Play Sports | Cash Out In-Play | In-Play Multis | Live Streaming | Visit Site |
|---|---|---|---|---|---|
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| 16 | Yes | Yes | Yes | Visit Site |
| 31 | Yes | Yes | Yes | Visit Site |
| 40 | Yes | Yes | Yes | Visit Site |
Since time is elapsing and therefore certain outcomes become increasingly probable, odds shorten or lengthen very quickly. This means there is very little point on backing foregone conclusions unless you are willing to bet big AND that a small wager on a very unlikely outcome could reap considerable rewards.
Most punters who pursue in-play betting with bookmakers will approach it from one of two angles. The more cautious will spread their funds across a range of almost sure-fire outcomes whose odds are very short in order to record incremental gains that could, in theory, start to add up nicely.
Others will attempt to get a line on a set of long odds that they think the bookmakers have over-valued; the outcomes may be less likely, but the one-off rewards much larger.
Live betting has become particularly popular on betting exchanges, since most online betting exchanges also give the option of lay bets. This means that if you do not believe that a certain outcome will materialise, you can bet against it happening. This gives the punter a greater number of betting possibilities.
Lay betting also provides another way of approaching what could be an otherwise uninteresting sporting event. What’s more, because you are pitting your wits against fellow punters on the exchanges instead of established bookmakers, there’s every chance that you may be able to take advantage of some wishful thinking or over-enthusiastic punts.
Placing bets during a live event is the one of the fastest growing forms of betting but betting on-the-go holds the title for fastest growing form of online betting. According to multiple reports, betting from a mobile device has passed browser-based online betting as the most prominent from of online gambling.
Combine in-play betting with the convenience of betting on-the-go and you have the future of live betting. Top online in-play bookmakers saw the value of this combo and decided to go all in with specialised in-play betting sections within their betting apps to ensure punters looking to make a quick bet on a live game can easily place it from any mobile device.
We compiled a list of the top 5 live betting apps for any punter interested in trying one of these stellar apps out. Choosing the right betting app for all your mobile in-play betting needs can be tricky so be sure to consider all the factors discussed before getting started.
If mobile betting sounds intriguing to you, the table below shows you our top-ranked mobile betting sites!
| Brand | iOS App | Android App | Mobile Live Streaming | Bonus | Visit Site |
|---|---|---|---|---|---|
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| Yes | Yes | Yes | Bet £10, Get £40 in free bets when using a bet builder for your first bet on the EURO! | Visit Site |
| New Customer Offer- Min deposit £/€/$10'with promo code: GET40 • Min odds 2.0 • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns. All Customer Offer- Promotion valid 11th June – 11th July • 18+ • Event & market restrictions apply • Minimum odds 2.0 • Free Bets must be claimed within 1 day and valid for 1 day. • Withdrawal restrictions, payment methods, country & full T&Cs apply. | |||||
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| Yes | Yes | Yes | Open Account Offer - Up to £100 in Bet Credits for new customers at bet365 | Visit Site |
| Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+. New players only. www.begambleaware.org | |||||
| Yes | Yes | Yes | Double the Odds, Paid in Cash | Visit Site |
| 18+ New Customers Only. Bet must be placed using real money in combination with the Odds Boost Token. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Customers have 60 days after registration to use the Odds Boost token. T&Cs apply. BeGambleaware.org | |||||
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