Mr Luck was originally founded in 2020 as an online casino, only to close in 2023, but it has now relaunched under new ownership.
Those owners are familiar ones, in the shape of AG Communications who run a huge number of established betting sites, including the likes of Bet442, Mr Mega, Luck Land and Mr Play.
UK punters will, therefore, expect high standards in security, odds, promotions and usability from Mr Luck.
I am going to put their sportsbook to the test, to see if they are a bookie that I would recommend.
Mr Luck will double your money when you sign up and bet £20, giving you £20 in free bets as a reward.
Your qualifying bet for the Mr Luck new customer offer requires you to wager £20 at odds of 1/1 (2.0) or greater, and all bets must be settled within 14 days of placing the wager.
In return, punters will receive £20 of free bet tokens, consisting of a regular £10 free bet to use at odds of 4/5 (1.8) or above and two £5 free bet builders which must have combined odds of 2/1 (3.0).
There is no Mr Luck bonus code to enter.
Mr Luck would benefit from adding a few more promotions, but I did come across a couple of offers that are worth taking advantage of.
Here are the available Mr Luck promos for existing customers.
Fans of football betting sites will enjoy the variety of boosted odds offers available at Mr Luck.
A section above the A-Z list of sports shows a rotating display of the main offers available, which were all given an odds boost of around 10%.
I was pleased to see that the maximum bet was set at a relatively high figure of £50.
The bets with enhanced odds take the form of accumulators, with a diverse number of opportunities available, ranging from likely trebles to ambitious accas with big payouts.
If you are on the lookout for the best accumulator betting sites, then Mr Luck’s acca boost deal will be of interest.
As long as your acca has at least four selections, with minimum odds per pick of 1/2 (1.5), then you receive a boost on any potential payout should the accumulator win.
The winnings boost starts at 4% for four-folds and gradually increases as you add more selections, right up to a 77% boost for 15-fold accumulators.
This doesn't fall into the football betting offers as it applies to all sports so users of NFL, NHL, tennis or horse racing betting can place an acca and potentially get a boosted payout.
When you click through to the Mr Luck in-play section you are treated to some eye-catching visuals.
You are automatically directed to the most popular event and you will be treated to a graphical display showing you exactly what is going on and the latest scores.
Whatever the event, and there's usually a large range of live betting events available, you can toggle through different stats to help you decide on which of the many live markets you wish to wager on. We found the odds to be competitive, too, across a good selection of markets.
I found six different sports to bet on when I conducted my review on a midweek morning, with Esports betting, accompanied by live streaming via Twitch, being particularly prominent.
When I visited the upcoming section, that number swelled to 11 different sports available for live betting.
This section is simple to navigate, with the ability to set certain sports as favourites for easy access.
Punters will be pleased to know that a bet builder tool is available at Mr Luck, allowing you to craft your own same-game accas.
I found bet builders available when betting on Australian rules football, American football, baseball, basketball, cricket, football, ice hockey, rugby league, rugby union and tennis.
Fans of rugby, tennis and cricket betting sites will be pleased to see bet builders offered on their chosen sport at Mr Luck, given how often they are overlooked by competitors.
It is very easy to use, with markets such as match winner needing just a click to add your pick to your bet slip and more complicated wagers customisable through a simple menu system.
As you add more selections to your bet builders the accumulated odds instantly update.
I found the Bet Builder function at Mr Luck to be a pleasure to use, and saw it as a major plus point for the online bookie.
The Mr Luck betting app is available from the Google Play store, but iPhone users won't find it on the list of betting apps on the App Store.
Whether you use the Android app or access Mr Luck through the browser on your Apple device, you will find that the display is broadly similar.
It is very intuitive and simple to navigate around, with menus neatly tucked away, yet easily accessible.
When you click through to an event all of the live graphical updates and stats are available and I found it easy to make bets.
Wagers are added to a hidden bet slip, which has a prominent link at the bottom of the small screen.
Though the app had yet to garner a rating at the Google Play Store at the time of writing, my experience suggests that it will soon pick up a decent score.
You are not spoiled for choice if you need to contact Mr Luck’s customer service team.
I only found a contact form and an email address, with no live chat option, though customer support is available 24/7 and response times are quick.
While live chat and a phone number would be welcome additions, I was impressed with the FAQs section, which has answers to many likely queries.
There is a responsible gambling section at Mr Luck packed with advice and tools, designed to help you if your betting has become problematic.
It addresses underage gambling, tips for betting safely, a checklist to identify a problem and details of limits you can set and how to self-exclude.
In addition, there are also contact details for organisations such as Gambling Therapy, Gamblers Anonymous, Helping Hand and GAM STOP.
Should you feel that you need such assistance, do not hesitate to get in touch with one of the above.
When reviewing new betting sites I look for reasons for punters to sign up with them, rather than expecting to find the finished package.
In the case of Mr Luck, there is plenty to recommend this brand, despite them only just starting out on their journey.
The welcome offer is generous and odds boosts are available, while they already feature on the list of bet builder and cash out betting sites available in the UK.
I found the site a pleasure to use both on desktop and mobile, with a pleasing number of sports covered including horse racing, which many new bookmakers overlook.
Of course there are areas where Mr Luck can improve, with the number of promotions for existing customers, the lack of a betting app for iOS users and live chat support, being obvious examples.
There is reason to believe that such features will be added in time, because Mr Luck have made a strong start and are already worth consideration.
Mr Luck's sign up offer does include £20 in free bets, but there are no permanent free bet offers available on Mr Luck. Cheltenham free bets or offers for other big sporting events may become available nearer the time.
Yes. Mr Luck has a dedicated section for horse racing, featuring odds for UK, Irish and international race cards. Live streaming often accompanies UK and Irish meetings, and introducing some specific horse racing offers would be the next logical step for Mr Luck.
Mr Luck offers markets on over 35 sports, covering all the most popular betting events. On top of that, they cover various different Esports and offer odds on various entertainment events. However, there's no WWE betting available at the time of this review.
There's a good variety of banking methods available with Mr Luck, who is one of a growing number of PayPal betting sites. Other e-wallets are accepted, while Mr Luck is in contention to be one of the fast withdrawal betting sites given they pledge to process most withdraws in less than 24 hours
Yes. Any reputable UK bookmaker should be licensed and regulated by the UK Gambling Commission (UKGC). This ensures Mr Luck operates legally, adheres to strict standards, and provides a secure environment for betting, including measures for responsible gambling and the protection of customer funds.