Emily Atack Becomes Boyle Casino Ambassador After Brand Relaunch
TV and movie star Emily Atack has been unveiled as the new ambassador for Boyle Casino.
The Inbetweeners and Rivals star will feature heavily in marketing campaigns across multiple verticals as the company looks to further expand on its recent platform relaunch.
BoyleSports Evolution
BoyleSports launched in 1982 and has nearly 400 retail betting branches in Ireland and the UK.
The company launched its online casino in 2011 with the Playtech-supported software offering poker, bingo and casino games.
At the time of the casino launch, company founder and CEO, John Boyle, said: "I am delighted to have launched Boylecasino.com with Playtech's cutting-edge technology.
"We're in a strong growth phase at BoyleSports and the launch of our new casino is testament to our constant innovation and development."
Today, the platform offers more than 2,000 live casino games, including table games and slots, as well as more than 50 live dealer games.
The company continues to expand and in November it announced the integration of Thrilltech’s ThrillPots jackpot product.
Earlier this year, Boyle Casino relaunched its online casino, offering a streamlined and more intuitive user interface.
Key to the upgraded interface is a personalised recommendation section, offering a list of 10 games based on a user’s gaming history and title preferences.
The relaunch also gave the site’s exclusive titles greater prominence. There are currently 30 games ranging from live blackjack to the Big Bad Bounty Reloaded slot, with more titles being added regularly.
At the time of the relaunch, BoyleSports Gaming Director, Steven Payne, said: "Casino is playing an ever-bigger role in our business, and this relaunch marks a real step change.
"With the biggest choice of games available in the UK and Ireland, including permanently exclusive content you can't find anywhere else, we're now delivering a truly world-class experience for our players.
"The new site makes it easier than ever to access and enjoy casino, and with exciting bonus promotions on the roadmap, this is just the beginning of what's to come."
Ambassador Atack
Talking about the unveiling of Atack as the company’s latest ambassador, Director of Brand for BoyleSports, Gill Blake-Swift, said: "Emily is such a natural fit for Boyle Casino - she's fun, relatable and brings an energy that really mirrors where we're taking the brand.
"Innovation lies at the heart of our casino offering and her personality taps perfectly into that momentum, so bringing Emily on board feels like another major step forward."
Meanwhile, the star shared the Irish gambling company’s excitement, saying: "I'm chuffed to be joining the Boyle Casino team and being part of its journey - we've already had a lot of fun!"
Atack joins a list of current and former ambassadors for the company, including Stan Collymore, Steven Gerrard and John Hanlon.
