Open Banking Boost For William Hill

Article By Gary Connolly

Last Updated: 14 Mar 2024

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The William Hill online casino and sports betting brand of 888 Holdings is to speed up its deposit and payout functions for players in the United Kingdom via a fresh agreement with the TrueLayer open banking network.

The new deal will see William Hill utilise TrueLayer’s innovative payments product so as to allow punters from all over the United Kingdom to enjoy instant credit and cash-out functionalities across a wide range of online entertainment, running from sports betting and bingo to casino and poker games.

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William Hill explained that its clientele will soon be able to select an instant bank transfer option using instant payment rails from TrueLayer in order to deposit funds into their online accounts.

The operator stated that this advance is to result in ‘a superior user experience’ as punters are to also be given the ability to transfer winnings directly into a bank account in just seconds.

The Payments Manager for William Hill, Laura Manning, stated that her enterprise ‘greatly values customer experience’ before describing the fresh partnership with TrueLayer as ‘an important power move in providing a top-notch service to our clients’.

“By using the unparalleled payment solutions from TrueLayer, we’re able to offer instant payment options whilst providing reliable and secure services and keeping our commitments to helping our customers stay in control,” Manning said.

“Integrating with TrueLayer was seamless; it’s an agile company with a nice and smart team that’s easy to work with.”

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For its part, TrueLayer declared that its open banking network reduces the risks of fraud and unauthorised transactions while being PSD2 and SCA compliant with all of the payments it processes being ‘authenticated directly with a player’s bank’.

The London-headquartered firm furthermore proclaimed that such a system helps to ‘facilitate the instant experiences that iGaming customers increasingly value’.

Roberto Villani serves as the iGaming Vice-President for TrueLayer and he declared that instant deposit and payout functionalities are moreover ‘crucial to winning new users and fostering customer loyalty’.

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He cited commissioned research from YouGov showing that eight out of 10 iGaming aficionados in Europe consider quick payouts as being an important factor when choosing a betting site.

“Working with William Hill, one of the biggest gaming brands in the United Kingdom, is a further testament to how TrueLayer is delivering the best-in-class instant payment experience to players,” Villani said.

“End users value instant experiences and by embracing the innovations of open banking William Hill have shown the importance of prioritizing the player experience.”