Best Odds Guaranteed Bookies 2024: Best BOG Offers UK
Written by
Diarmuid Nolan
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Diarmuid is our our Commercial Lead at Gambling.com focused on key clients across the many global territories we cover on site. With a decade of sports betting and gambling industry experience you will find Diarmuid across our sporting content especially Horse Racing and the Cheltenham Festival.
Michael boasts over two decades of experience in the gambling industry. During this time he has held various product development, commercial and marketing positions at innovative online bookmakers, including Blue Square and Unibet.
Best odds guaranteed offers are designed to give punters maximum value on their racing bets. Join us for a deep dive into how BOG works and learn which bookies do it best.
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What is Best Odds Guaranteed?
Best odds guaranteed (BOG) is a popular promotion offered by bookmakers on horse racing and greyhound racing. If you back a horse or dog at an early price on the day of a race and the starting price is higher, you'll be paid out at the bigger price.
If the starting price is shorter than the odds you placed the bet at, you’ll still be paid out at the higher odds.
For example, let’s say you back a horse in Cheltenham Gold Cup betting at 3/1 and it drifts out to 5/1 before the start of the race, you'll be paid out at 5/1 if it wins.
On the other hand, if the horse’s odds shorten to 5/4, you’ll receive a payout at the original 3/1 price if your selection wins.
The bet365 best odds guaranteed offer is valid on horse and greyhound racing bets placed up to 24 hours in advance of UK and Irish races. It covers standard win bets and each-way markets.
The offer is not valid with the bet365 'Each-Way Extra' promotion or with ante-post bets (unless stated by the bookie). Furthermore, BOG can not be used on races in Australia, New Zealand, Japan and Singapore.
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The William Hill best odds guaranteed offer is valid on UK and Irish horse and greyhound markets from 10am on the day of a race.
Similar to other bookies, the BOG perk does not apply on ante-post bets and can not be combined with any other promotions such as odds boosts, extra places, or money-back specials.
The maximum amount you can win from a BOG bet is £25,000 per customer per day.
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Betfred’s BOG offer is valid on all win and each-way bets made on UK, Irish and selected international races after 8am.
BOG is not valid on ante-post bets, other Betfred promotions, or Lucky 15s/31s/63s. On top of that, if non-runners result in a race reverting to starting price payouts only, BOG will not apply for any bets on that race.
The maximum payout from a BOG bonus at Betfred is £25,000 per customer per day.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Extra Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Valid on all UK and Irish racing bets placed after 9am, the BetVictor best odds guaranteed offer has relatively few terms and conditions compared to other bookies.
However, bettors can not get BOG on ante-post markets or combine the offer with odds boosts. You can win a max of £25,000 per day using the BetVictor BOG offer.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
The BoyleSports offer applies to all online and in-store bets placed after 8am on the day of the race. The feature is valid on UK and Irish markets only, unless stated otherwise.
The maximum additional bonus payout on the BoyleSports BOG offer is £50,000 per customer. The BOG offer is valid on both horse racing and greyhound bets, but does not apply to accumulators.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs apply.
Coral’s best odds guaranteed offer is pretty similar to that of its sister site - Ladbrokes. The perk is valid on all UK and Irish racing bets placed after 8am on the day of the race.
If a Rule 4 deduction is in place, Coral will still pay out at the higher price. BOG bonus payouts are capped at £50,000 per day.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
The Parimatch BOG offer is only valid on UK and Irish horse racing bets placed after 9am on the day of the race.
As with other bookies, the BOG offer is not valid on ante-post bets or tied in with other promotions. The maximum amount you can win through this offer is £25,000 per day.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Terms: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ New customers only. Opt in & bet £10 on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. BeGambleAware.org | Please gamble responsibly.
The BetGoodwin BOG offer applies to UK/Irish horse and greyhound racing bets placed after 10am on the day of the race, with benefits from this promotion capped at £1,000 per day.
The offer does not apply to ante-post markets, special markets or international races and rule 4 rules apply as usual.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
Unibet offers best odds guaranteed on horse racing only and this applies to bets placed after 8am on the day of a race. The maximum return from the BOG concession per day is £25,000.
Races with extra place offers applied, bets with money-back offers applied and races with other selected promotions don't qualify for BOG. Free bets don't trigger the Unibet BOG offer either.
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Best odds guaranteed applies to accumulator betting at some bookies - but not all of them. The comparison table on this page contains more information, but we recommend you check the terms and conditions with your bookmaker before you bet.
What are best odds guaranteed win limits?
A best odds guaranteed win limit is the maximum amount that can be paid out on bets where BOG has been applied. Some bookies like bet365 have no win limits on BOG offers, but others cap BOG winnings at £25,000 or £50,000, for example.
Do you get best odds guaranteed on each-way bets?
Yes. Best odds guaranteed normally applies to all win and each-way bets placed on horse and greyhound racing. It’s worth noting that you’ll need to place the bet within the terms and conditions set out by your chosen bookie to get best odds guaranteed benefits.
Which bookmakers offer best odds guaranteed the night before?
Best odds guaranteed is available at all bookies on the morning of most big races. However, bet365 offers BOG up to 24 hours before the start of a race. Always remember to double-check the cut-off times before you commit to a price.
Does Rule 4 affect best odds guaranteed?
No. Rule 4 deductions will not affect your best odds guaranteed payout. This means you can comfortably back horses or greyhounds in the knowledge that you will be paid out at the highest odds possible.
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Diarmuid is our our Commercial Lead at Gambling.com focused on key clients across the many global territories we cover on site. With a decade of sports betting and gambling industry experience you will find Diarmuid across our sporting content especially Horse Racing and the Cheltenham Festival.
Michael boasts over two decades of experience in the gambling industry. During this time he has held various product development, commercial and marketing positions at innovative online bookmakers, including Blue Square and Unibet.