Alice Soule

Alice is an online gambling & iGaming expert at Gambling.com, with extensive experience writing and editing content across online casinos, sports betting and the wider gambling industry.

Working in gambling since 2016, she has covered everything from casino products and player experience to industry news and developments across different markets.

Before joining Gambling.com Group, Alice worked across gambling media and publishing, including roles with Seven Star Digital and Clarion Events, alongside several years as a freelance gambling writer and editor.

Areas of Expertise

• Online Gambling & iGaming
• Online Casino
• Sports Betting
• Casino Games & Products
• Gambling Industry News

Professional Experience

Alice began working in the gambling industry in 2016 as a freelance writer and editor, spending more than six years producing news and content across the sector.

She later joined Seven Star Digital as an SEO Content Editor, where she continued to develop her expertise across online gambling products and markets. 

Alice subsequently became Commercial Content Manager at Clarion Events, adding further experience covering the businesses, technology and trends shaping the global iGaming industry.

Alice joined Gambling.com Group in 2024 and is now an SEO Content Strategist. Her varied background across journalism, gambling content and industry publishing gives her a broad perspective on online casinos, betting and the wider iGaming landscape.

What Alice Does at Gambling.com

At Gambling.com, Alice uses her industry experience to help create clear, useful content about online gambling products and markets.

Her work draws on years spent researching and writing about casinos, betting and iGaming, helping readers understand products, features and developments across the sector.

Every contribution follows Gambling.com's Editorial Policy, with an emphasis on accurate information, clear explanations and helping players make informed decisions.