Ian is a football expert at Gambling.com, drawing on an outstanding playing career at the highest levels of domestic, European and international football.
One of the most prolific strikers of his generation, he scored 346 goals in 660 appearances for Liverpool and won a host of major honours, including five league titles and two European Cups. He also represented Wales 73 times during a distinguished international career.
His experience as an elite player gives Ian first-hand insight into goalscoring, tactics, team performance and the pressures of competing in major matches and tournaments.
Areas of Expertise
- Premier League & English Football
- European Football
- International Football
- Strikers & Goalscoring
- Football Analysis
Professional Experience
Ian began his professional career with Chester before joining Liverpool in 1980, where he developed into one of Europe's leading strikers.
His standout 1983/84 campaign saw him score 47 goals as Liverpool won the league, League Cup and European Cup. His performances earned him both the PFA Players' Player of the Year and FWA Footballer of the Year awards, while he also became the first British player to win the European Golden Boot.
After a spell in Serie A with Juventus, Ian returned to English football and continued his successful career with Liverpool before later representing Leeds United, Newcastle United, Sheffield United and Wrexham. His playing experience therefore spans English and European football as well as international competition with Wales.
Since retiring, Ian has remained closely involved in the game through broadcasting, ambassadorial and advisory work, including roles with Liverpool FC and the Football Association of Wales.
What Ian Does at Gambling.com
At Gambling.com, Ian draws on his experience at the highest level to provide expert football analysis across domestic, European and international competitions.
His contributions offer a former player's perspective on teams, managers, tactics and individual performances, with particular insight into attacking play and the demands placed on players in high-pressure matches.
Every contribution follows Gambling.com's Editorial Policy and draws on Ian's first-hand experience of competing and winning at the highest levels of the game.
"My goal is to use my experience at the highest level to give fans insight into the players, teams and moments that can make the difference in football."






