Lorella Sofuoglu

Lorella is an online casino & iGaming expert at Gambling.com, with experience spanning casino, betting, digital content and gambling markets across multiple geographies.

Her career has taken her from journalism and editing into senior iGaming content and strategy roles, giving her a well-rounded understanding of online gambling products, player needs and the importance of producing locally relevant content for different markets.

Before joining Gambling.com Group, Lorella held content roles with iTech Media, Blexr and KaFe Rocks Group, where her responsibilities included leading content for the U.S. market.

Areas of Expertise

• Online Casino
• Online Gambling & iGaming
• Sports Betting
• Casino Bonuses & Promotions
• Global Gambling Markets

Professional Experience

Lorella began her career in journalism with the Times of Malta, working as a feature writer and sub-editor before moving into digital publishing. Her early editorial experience established a strong foundation in research, accuracy and communicating complex subjects clearly.

She entered the iGaming industry with iTech Media and subsequently held senior content roles with Blexr and KaFe Rocks Group. Her progression from Content Editor to Senior Content Executive and Content Team Lead gave her experience producing, managing and developing gambling content for different products, audiences and markets.

At KaFe Rocks, Lorella led U.S.-focused content during a period of significant development in the American online gambling sector. Combined with her wider career in iGaming, this has given her experience adapting gambling content to different regulatory environments, player expectations and market requirements.

Lorella joined Gambling.com Group in 2023, initially as an SEO Content Specialist before progressing to SEO Content Strategist. Her background now brings together journalism, iGaming knowledge, editorial strategy and search expertise.

What Lorella Does at Gambling.com

At Gambling.com, Lorella uses her broad gambling and content experience to develop useful, authoritative information for players across different markets.

Her work combines an understanding of online casinos and betting with SEO and content strategy, helping ensure Gambling.com's content reflects what players are searching for and the information they need to make informed decisions.

Having worked across multiple gambling brands, products and geographies, Lorella brings a flexible perspective to her role, with an understanding of how player needs, products and gambling environments can differ from one market to another.

Every contribution follows Gambling.com's Editorial Policy, with an emphasis on accuracy, relevance and producing content that genuinely serves the reader.