Alice Soule

Alice is a casino expert with over six years of experience in the sports betting and iGaming industry. She began her journey as a freelance writer and editor, during which she interviewed some of the biggest names in the business and developed a deep understanding of the industry from the inside out. Her passion for online casinos grew as she immersed herself in the North American and UK markets, particularly focusing on the rapidly evolving Canadian online casino space. Based in London, Alice brings a sharp eye for detail, a love for storytelling, and a wealth of industry insight to her work.