African iGaming Alliance Signs Three-Year MoU With Kenya's AGOK

The MoU, signed by AiA chief executive Peter Emolemo Kesitilwe and AGOK chief executive John Mutua, commits the organisations to work together on regulatory and public policy engagement, responsible gambling, consumer protection, taxation, licensing and compliance, anti-money laundering, market intelligence, payments, and tackling illegal and unlicensed gambling.

The two bodies will also explore joint conferences, workshops, webinars, stakeholder roundtables, capacity-building programmes and research initiatives involving regulators and other stakeholders. 

The agreement runs for an initial three years, with the option to renew by mutual consent.

"Kenya is one of Africa's most important and dynamic gaming markets, and what happens here increasingly has relevance beyond Kenya's borders," Kesitilwe said. "Our partnership with AGOK will create an important bridge between developments in Kenya and the wider continental conversation."

Mutua said the partnership would let Kenya's licensed operators "exchange knowledge and research, learn from developments across other African jurisdictions and contribute Kenya's own experiences to the continental dialogue."

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The MoU arrives at an unsettled moment for Kenyan gambling regulation. The country's Gambling Control Act, introduced in 2025, was initially welcomed as a step toward a more stable licensing regime, but the High Court of Kenya suspended the licensing framework in July 2026 over concerns about high licence fees. 

That stay was later partially lifted, allowing licensing to resume, though questions about the sector's regulatory stability remain.

AiA represents the regulated gaming and iGaming industry across Africa, while AGOK represents licensed gaming operators within Kenya. Both organisations said the deal preserves their independent mandates while opening a formal channel for sharing research and regulatory developments.