Altenar Appoints Mitchell Harrison As Sales Director
Sportsbook technology provider Altenar has appointed Mitchell Harrison as Sales Director, strengthening its commercial team as the company continues to expand across Europe and North America.
Harrison's Background
Harrison brings more than 20 years of sales and business development experience, including eight years in iGaming and sports betting.
His career spans roles at SBTech, DraftKings, Genius Sports and GiG, covering sportsbook technology, supplier partnerships and international business development.
"Joining Altenar feels like a natural culmination of my background across the sportsbook industry, and I'm excited to be part of the team for this next phase of major growth," Harrison said.
"Having worked on both the B2B and operator sides of the industry, I bring a relationship-first approach, strong commercial strategy expertise and a clear understanding of what operators need from a technology provider."
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What The Role Means For Altenar
In his new role, Harrison will focus on expanding Altenar's footprint across key Tier-1 markets, including Europe and North America.
Charlie Williams, Commercial Director at Altenar, said Harrison's experience across major B2C brands and leading B2B suppliers gives him "a strong perspective on what operators need from their technology partners."
The appointment supports Altenar's continued expansion across regulated markets, with the company providing sportsbook technology designed to adapt to operators' brands, local market requirements and player preferences.
