Bally’s Closes $156.6m Bronx Land Deal For $4bn Casino Plan
Bally’s Corp has completed a $156.6 million purchase of land tied to its proposed $4 billion casino resort project in the Bronx.
The site includes the former Trump-owned Ferry Point Golf Course and marks a major step forward in Bally’s downstate New York ambitions.
According to New York City property records, the Rhode Island–based gaming developer acquired approximately 20 acres of waterfront parkland near the Whitestone Bridge.
The purchase includes clubhouses, parking lots and key access roads to the development site.
Bally’s previously bought the operating rights to the golf course in 2024 for $60 million and rebranded it as “Bally’s Links.”
With the land acquisition now finalized, the company has secured a critical component of its broader resort vision, positioning itself in a competitive market that increasingly spans both land-based venues and the best online casinos.
Ambitious Waterfront Resort Plans
Bally’s long-term proposal includes 500,000 square feet of casino space, a 500-room hotel and a 2,000-seat theater overlooking the East River.
The development would sit adjacent to the existing 18-hole golf course in Ferry Point Park, potentially creating one of New York City’s largest waterfront gaming and entertainment complexes.
Chairman Soo Kim has pledged significant community investment, with Bally’s committing more than $160m toward improvements across 414 acres of surrounding parkland and the Throggs Neck neighborhood.
Planned upgrades include pedestrian and cycling paths, landscaping enhancements and playground facilities.
Under the terms of the agreement, Bally’s has approximately 18 months to begin construction.
The company hopes to break ground in late summer but must secure final zoning approval before proceeding.
“Bally’s $156.6m land deal signals serious intent in the Bronx, but political hurdles and fierce license competition mean the project’s future rests on regulatory approval and sustained local support.”
Political & Regulatory Hurdles Remain
The rezoning process has been contentious.
The New York City Council previously voted to block the casino rezoning, but Mayor Eric Adams vetoed that decision, clearing a path for Bally’s to continue pursuing the project.
The New York Gaming Commission has named the Bronx proposal and two Queens projects—Metropolitan Park near Citi Field and a Resorts World expansion at JFK Airport—as finalists for downstate casino licenses. A final licensing decision remains pending.
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As part of the agreement, Bally’s also paid the city $4.6 million for an easement allowing access to portions of Ferry Point Park during construction and infrastructure work.
With the land deal complete, Bally’s has significantly advanced its Bronx casino bid.
Still, its ultimate success will depend on regulatory approval and political support as New York evaluates the next generation of downstate casino operators - an increasingly competitive space that also contends with the growing appeal of the best online slots and digital gaming alternatives.
