Imagine Live Adds Italian Reach Through Microgame Aggregation Deal
Live casino supplier Imagine Live has signed an aggregation partnership with Microgame, giving it a route into the Italian regulated market through its first aggregator in the country.
The deal was reported on October 21, 2026.
Its live dealer games are now available across Microgame's partner network. Italian trade outlet Jamma puts that network at more than 35 licensed operators.
What Imagine Live Is Bringing To Italy
Imagine Live has built content for the Italian audience, led by Blackjack Italiano, which is run with Italian-speaking dealers.
Its wider catalogue includes Roulette Rouge and the game show title Land of Ra, and operators connected to Microgame can take the full portfolio.
Localisation is a deliberate part of the supplier's approach. Jamma notes that the company adapts both its content and its studio set-ups to the preferences of each market, and Italy is the latest market to get that treatment, with Blackjack Italiano as the clearest example.
What Both Sides Said
Nadiya Attard, chief commercial officer at Imagine Live, said Italy offers real potential and that Microgame, its first aggregator in the country, is an important step towards realising it.
She said the company has invested heavily in a portfolio with plenty of choice for operators, including games made for local players, and that the deal opens a much larger network of Italian operators to that content.
Francesco Cuzzupoli, gaming and sales director at Microgame, said Imagine Live has built a strong reputation in the live casino space.
He pointed to its original game shows and locally developed content as a good fit for the Italian market and said Microgame sees real value for its operator partners.
Why Aggregation Matters In Italy
An aggregator provides a supplier with a single integration across many operators, so the studio does not have to negotiate with and connect to each licensed brand one by one.
For a supplier entering a regulated market, that shortens the route to players, and for operators it widens the live casino choice without extra integration work.
Jamma describes the agreement as a sign of growing interest from international content providers in regulated gambling in Italy and of the role that aggregation platforms play in bringing new products to licensed online casinos.
The market itself is under financial scrutiny at the same time. Our own reporting covers how Italy is targeting €1bn from its gambling sector in the 2027 budget, with proposals touching online gambling, winnings withdrawals and concession arrangements still under examination.
For players elsewhere, the latest supplier and operator updates are collected on the casino news page.
The announcement does not say when the games will appear in individual operator lobbies, or which of the network's operators will list them first.
The next step to watch is which of Microgame's partners add the Imagine Live catalogue first.
