Logitech G Joins IEM Beijing As Peripherals Partner
ESL FACEIT Group (EFG) has extended its partnership with Logitech G to IEM Beijing, naming the gaming hardware brand the Official Peripherals Partner of the Counter-Strike 2 tournament, according to a press release published on October 20, 2026.
The deal builds on Logitech G's existing role as a 2026 DreamHack partner. EFG said the move extends the brand's global 2026 partner status into China and coincides with the launch of its newest Logitech G PRO Series equipment line.
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What The Partnership Includes
EFG said Logitech G will have standard digital entitlements, direct integrations into broadcast segments and stage integration at the event. Attending fans will be able to test Logitech G PRO Series gear at a dedicated expo setup inside the arena.
The release also ties the announcement to the 10th anniversary of the PRO line, which EFG said was developed in collaboration with professional players. The announcement does not spell out whether Logitech G will supply the mice, keyboards and headsets used by competitors on stage.
Andreas Jernberg, VP Brand Partnerships Development at ESL FACEIT Group, said the expansion lets EFG deliver greater value to fans in one of the most dynamic gaming markets. Robin Piispanen, General Manager for Logitech G, described China as a cornerstone for global esports and called the extension a natural next step.
About IEM Beijing
IEM Beijing 2026 runs from November 2 to November 8, 2026, at the Bloomage Biotech Biohyalux ECM Arena in Wukesong, Haidian District. EFG's announcement of the event on May 25, 2026, set out a 16-team field and total winnings of $1,250,000.
The winner earns an ESL Pro Tour Masters trophy and a key point in the ESL Grand Slam VII race. It is the first time Intel Extreme Masters has returned to Beijing since 2019, and EFG expects an audience of more than 45,000 fans across the event. Fans will be in the arena for all six competition days, including three days of live group stage matches.
EFG said the tournament is organised in partnership with the Beijing Esports Industry Development Association as part of the Beijing Esports initiative. It will also bring a 360-degree stage design back to Intel Extreme Masters for the first time since the IEM Rio Major in 2022.
ESL FACEIT Group runs a portfolio of brands that includes ESL, FACEIT and DreamHack. Logitech was founded in 1981 and is listed on the SIX Swiss Exchange and on Nasdaq, with Logitech G as its gaming brand.
Why It Matters For Esports Followers
Peripheral and hardware sponsors are one of the steadier revenue lines in tier one esports, and renewals such as this one point to organisers keeping long-term partners close as events move into new regions. The Beijing stop is also one of the biggest standalone IEM events in Asia, which makes the sponsor roster a signal of how brands value the market.
For bettors following Counter-Strike, the tournament offers a 16-team field and a high-value Masters title. Readers can keep up with esports and wider industry stories in the gambling.com news hub or compare operators on our betting sites page.
