Malta Gaming Authority Launches AI Gaming Charter
A Voluntary Framework Built With Industry
The Malta Gaming Authority (MGA) has launched an AI Gaming Charter, a sector-specific framework developed with the Malta Digital Innovation Authority (MDIA) to promote the "ethical and responsible use of artificial intelligence across gaming operations," the regulator announced.
The Charter is voluntary and creates no new legal obligations, sitting alongside existing frameworks including the EU AI Act and GDPR.
The MGA, who also regulate online sports betting operators, said it was shaped by sector-wide surveys, targeted discussions with licensees and a formal consultation.
Transparency, Fairness And Human Oversight
The document covers areas including transparency in AI design and use, data governance, non-discrimination and human control, and asks licensees to disclose to players that they are dealing with an AI system "at latest from the point of first interaction." It also warns against "AI washing," or overstating what a system can do.
"The AI Gaming Charter reflects a shared commitment between regulators, industry and technology experts to promote the responsible and transparent use of artificial intelligence," said MGA chief executive Charles Mizzi.
"Our role as a regulator is not to stand in the way of innovation, but to help create the certainty and confidence needed for innovation to flourish responsibly."
MDIA chief executive Kenneth Brincat said the Charter "translates these principles into practical, sector-specific guidance," combining MDIA's AI governance expertise with the MGA's understanding of the gaming sector. Licensees are encouraged, though not required, to adopt the Charter and to designate an internal point of contact for its principles.
