Plaee Adds Underdog Exchange To Its Prediction Market Platform For Operators
Prediction market infrastructure provider Plaee has partnered with Underdog to give its operator clients access to Underdog's CFTC-regulated exchange.
The two companies announced the strategic technology partnership on November 11, according to a Plaee announcement.
Plaee supplies turnkey, white-label prediction market technology, and Underdog runs a regulated exchange and clearing business.
Under the deal, operators using Plaee can add CFTC-regulated event contracts to an existing trading platform, or stand up a new prediction market brand, in weeks rather than months, the companies said.
How The Integration Works
Underdog Exchange will be available inside Plaee's Prediction Trader interface and its PlaeeOS backend for Plaee's operator clients.
Plaee provides the customer-facing white-label trading experience, exchange connectivity, and back-office tools to manage funding flows, trader retention, and monetisation.
For Underdog, the arrangement works as a single integration point. Through one connection to Plaee, Underdog gets a scalable route to onboard operators onto its exchange, rather than signing each one individually.
The practical selling point is regulatory. Underdog's prediction markets business sits on two CFTC-registered entities. Aristotle Exchange DCM/DCO, Inc., which trades as Underdog Exchange (UDX), is a Designated Contract Market and Derivatives Clearing Organisation.
UDM, LLC, which trades as Underdog Predict, is a registered Futures Commission Merchant. Because those entities handle exchange, clearing and FCM functions, Plaee said its operator clients do not need to register separately as a DCM, DCO or FCM to offer access through the partnership.
What The Companies Said
Nick Lundgren, Underdog's chief legal officer, said the company is proud to partner with Plaee and that the tie-up aims to accelerate Underdog's B2B business by making it faster and easier for operators to launch their own prediction markets.
Leon Okun, Plaee's co-founder and chief executive, said Plaee was created to help operators launch prediction markets quickly while avoiding the long product and regulatory build-out.
He said the Underdog partnership gives operators a proven, regulated exchange partner integrated with Plaee's infrastructure, enabling them to launch a complete prediction-markets business in weeks.
The contracts available through the exchange cover sports, culture, finance and other outcomes, the announcement said.
Underdog's Prediction Markets Push
The deal is the latest sign of how quickly Underdog is building out prediction markets. We have reported on the company's live NFL drive prediction markets for US fans and on the IG Group agreement to buy Underdog for up to $1.3 billion.
Underdog describes itself as a company founded in 2020 that offers sports prediction markets, fantasy sports games, and a breaking news operation.
Plaee, which has an office in Tel Aviv, says operators use its stack to offer event contracts across multiple jurisdictions, connect to CFTC-regulated exchanges and use its customer intelligence technology. Its product suite includes Prediction Trader, SimTrader, PlaeeOS and Plaee Markets.
The announcement does not name any operator that has signed up to use Underdog through Plaee, and no commercial terms were disclosed.
For operators considering a move into prediction markets, the appeal of a bundled stack lies in speed.
The companies say a launch can take weeks because the exchange, clearing, and FCM layers are already registered with the CFTC, and the operator needs only the trading front end, connectivity, and back-office tools that Plaee provides.
Whether operators in individual US states can use these contracts will still depend on their own licences and local rules, which the announcement does not address.
