SPRIBE Signs Luva De Pedreiro As Aviator Ambassador
SPRIBE has appointed Brazilian football content creator Luva de Pedreiro as a brand ambassador for Aviator, its flagship crash game, with the deal aimed squarely at the influencer's huge following across Brazil and the wider Latin American market.
Luva de Pedreiro, whose real name is Iran Ferreira, rose from the small town of Quijingue in Brazil to become one of the most recognisable football content creators in the world, building an audience of tens of millions across Instagram, TikTok and YouTube.
Under the new partnership, he will introduce Aviator to his followers as part of his ambassador role, promoting the game through content across his channels.
SPRIBE Leans On Brazil's Football Culture
Giorgi Tsutskiridze, chief commercial officer at SPRIBE, said the appointment reflects the studio's focus on one of its most important markets. "Luva de Pedreiro is one of the most recognisable figures in Brazilian football culture, and the connection he has with his fans is exactly what makes this partnership work," Tsutskiridze said.
"Brazil is one of the most important markets in the world for us, and Aviator already has a huge community there. Having someone of Luva's standing introduce the game to his followers, in his own voice, is the strongest way we could reach the next generation of players."
Luva de Pedreiro said the game's format suits his own content style. "Aviator has the same energy I put into everything I do, that moment where anything can happen, and you have to trust your instinct," he said. "I can't wait to show it to my fans and see how they take to it."
A Familiar Playbook In Brazil's Betting Market
Brand ambassador deals with Brazilian influencers have become a well-worn strategy for gambling and gaming companies chasing the country's newly regulated betting market.
Luva de Pedreiro previously fronted campaigns for Brazilian operator Aposta Ganha and esports organisation LOUD, underlining how frequently betting and gaming brands turn to his reach when targeting Brazilian football fans specifically.
Aviator remains one of the most widely copied crash games in the industry since its 2019 launch, and SPRIBE has leaned heavily on regional marketing and localised content to defend its position as operators increasingly license similar mechanics from rival studios.
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Brazil, now operating under a licensed sports betting and igaming framework, has become one of the most closely watched growth markets for suppliers looking to convert casual crash-game players into regular users through recognisable local faces rather than generic advertising.
Luva de Pedreiro's reach extends well beyond football content. Since his breakout, he has taken on ambassador roles across esports, entertainment and, increasingly, gambling brands looking to tap the loyalty he built through years of authentic, unscripted fan interaction rather than scripted celebrity endorsement.
That track record is central to SPRIBE's pitch for the deal: rather than a one-off campaign, the partnership positions Aviator as a recurring presence in the kind of everyday content Luva de Pedreiro's audience already watches, betting that familiarity built through his existing following converts more reliably than a traditional media buy aimed at the same demographic.
