Swipe Games CEO On TikTok Content
Cyprus-based studio Swipe Games is betting that the swipe-and-scroll habits of TikTok-raised players can become a casino game mechanic in its own right, according to founder and CEO George Yashin.
Speaking to iGaming Business, Yashin said the idea came from trying to combine "the really great monetisation of randomness in casino games with the attention loop of social media platforms."
Rather than picking a title from a conventional lobby, players scroll an endless stream of short videos and have three to five seconds to choose between three possible outcomes - in a football penalty shoot-out clip, for example, that means predicting a goal, a miss or a save. The video's ending reveals the result, and a swipe up brings the next clip.
"The video itself is the game," Yashin said. "We are as quick as crash games, but the pattern and the feel are more like betting."
Ten Games and Growing
Swipe Games currently has 10 titles built around themes already popular on social media, including football and cars. The company has been selling to operators since late last year and says it has gained traction quickly since launch, though it remains, in Yashin's own framing, still in its commercial infancy.
The pitch leans on familiarity: rather than teaching social-media users a new interface, Swipe Games applies the watch-decide-swipe-repeat behaviour they already perform on platforms like TikTok directly to a sports betting product.
Swipe Games' approach echoes a broader push across the supplier market toward faster, feed-style formats aimed at younger players - from ICONIC21's instant and virtual games to Galaxsys' swipe-based Instawin.
Suppliers are increasingly framing session length and lobby navigation, not just game math, as the next competitive battleground for reaching Gen Z audiences.
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