Vyking Builds Its Own Sportsbook on FIRST.bet's SportOS

iGaming platform provider and game aggregator Vyking has built its own sportsbook using SportOS, the front-end-agnostic sports betting operating system from FIRST.bet.

Vyking's product team designed and developed the entire player-facing experience, including the mobile experience, while FIRST.bet supplies the technology operating behind the platform, managing pricing, trading, risk, bet acceptance and settlement.

Vyking retains control over the interface, design and user journeys, from how live markets are presented to how the overall product is run.

FIRST.bet's SportOS was built specifically to let operators and platforms create differentiated products on top of its infrastructure.

Vyking's Challenge

Tom Light, Founder and CEO of FIRST.bet, said Vyking took on the challenge of building the product its customers needed directly, making use of the flexibility SportOS was designed for. 

FIRST.bet, which has significant operations in Bulgaria with teams in Sofia and Plovdiv, supplies sportsbooks technology to operators across regulated markets.