Adam is a sports & motorsport expert at Gambling.com, specialising in Formula 1, football and data-led sports content.
With a background spanning PR, digital marketing and content, he combines professional experience working with major motorsport brands with a lifelong interest in sport.
A passionate Newcastle United supporter, Adam also brings detailed knowledge of the club and North East football to his work.
Areas of Expertise
- Formula 1 & Motorsport Betting
- Sports Betting
- Football Betting
- Sports Data & Trends
Professional Experience
Adam studied at the University of Sunderland before building his career across PR, marketing and digital content, working with agencies in Birmingham and Newcastle upon Tyne.
His experience includes delivering campaigns within the automotive and motorsport industries, including work involving Dunlop Europe and Autosport International.
This background has given him first-hand experience of how major sporting brands engage audiences through PR, marketing and digital media.
Adam later founded Arbon Marketing, drawing on his experience across PR, social media, communications and digital marketing for clients in a range of industries.
What Adam Does at Gambling.com
At Gambling.com, Adam produces data-led sports and gambling content, using research and statistics to explore trends and stories across football, Formula 1 and other major events.
His work includes analysis of Newcastle United and wider football topics alongside motorsport features, where his professional background and enthusiasm for the sport provide additional context.
Every article follows Gambling.com's Editorial Policy and combines detailed research with Adam's experience in content, marketing and PR to produce clear and engaging analysis.
"My goal is to combine a passion for sport with data and industry experience to uncover the stories and trends that fans will find interesting."






