Before delving into our rankings, here are some of the key things betting sites must have in order to feature at Gambling.com.
Range of betting markets with good-value odds.
Live in-play betting options.
Bonuses, special offers and promotions.
User-friendly mobile betting platform.
Licensing from the UK Gambling Commission.
Affiliate Disclosure:At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. All product reviews and recommendations are still impartial as our editorial standards are designed to be commercially independent and follow a professional methodology.MoreLess
#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
UK Betting Site of MGM Resorts International
Exclusive 'Golden Goals' £2m Jackpot Game
Official Betting Partner of Newcastle United
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
99
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetMGM is a new UK betting site from MGM Resorts International with a weekly free-to-play 'Golden Goals' predictor game with a £2 million jackpot for correctly predicting six correct scores.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply
Dual Bet Site & Casino Platform
Free Bet Thursdays - Earn Free Bets Every Week
Accumulator Boosts of up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
99
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Bzeebet is a fresh betting site that already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ New customers only. Opt in & bet £10 on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. BeGambleAware.org | Please gamble responsibly.
Multiple Daily Horse Racing Bet Boosts
Impressive Selection of Virtual Sports
Live Streaming of Esports Clashes
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
talkSPORT has partnered with BetVictor Group to create a slick new online bookmaker with enhanced accas, bet boosts and a flexible bet builder.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Spread betting losses can exceed deposit. Plus Best Odds On All Premier League Matches(fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). See full details.
Primary Shirt Sponsor of Burnley FC
Football First Goalscorer Insurance
Horse Racing '2nd to a Rag' Insurance
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Spreadex is the only UK betting site to offer traditional fixed-odds betting as well as sports spread betting and financial trading from the same account. It is also one of the few betting companies to offer credit facilities - meaning sports bettors can place bets without having to first deposit funds.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers online only. £10 min stake (if EW then min £10 Win + £10 Place). Receive £30 Tote Credit + 50 Extra Spins on selected game within 48 hours of qualifying bet settlement. Tote credit subject to 7-day expiry. Extra spins subject to 7-day expiry. Qualifying bet is the first racing pool bet added to the bet-slip. T&C's Apply
World's Largest Pool Betting Operator
Home of the Placepot & Exclusive Placepot App
Never Beaten by SP on Horse Racing with Tote+
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
97
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The Tote offers horse racing pool betting, popular with punters who place small stakes to win large amounts. Favourite bets include the Placepot (picking a horse to be placed in the first six races) and Jackpot/Scoop6 (picking the winner of six nominated races on a single day).
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. 09:00 on 08/03/24 – 17:30 on 15/03/24. Register with CHELT50. First bet £10+ at Evens (2.0)+ on Sports which settles before 23:59 on 15/03/24. Free Bets: £20 Horse Racing, £20 Football Acca & 50 x £0.20 (£10) Extra Spins on Fishin’ Frenzy within 10 hours. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Official Sponsor of Super League Rugby
Personalise Bets With #PickYourPunt
'Super Extra Places' on Racing Every Day
Bonus Code
The code required to claim this sign-up bonus (if any)
CHELT50
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
93
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Betfred is a UK betting powerhouse that sponsors Royal Ascot and Super League Rugby. Acca bonuses, odds boosts, money-back specials and extra places are available every day, while you can also live stream tennis here.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
Long-Established Independent Bookmaker
Unique Horse Racing Free Bet Refunds
Racing Ambassadors Hayley Turner & Tom Cannon
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
96
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetGoodwin is the new online betting site from the independently-owned Goodwin Racing telephone betting service. This bookmaker offers a great variety of horse racing specials as well as 30 other sports betting markets.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ Opt in, bet £10 (odds 2.00+) on any football market within 7 days of registration. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple Pay payments only. Click for T&Cs. begambleaware.org
Choice Between Two Welcome Offers
BV Loyalty Club - Weekly £5 Free Bet
Free to Play 'Pick 6' Predictor Game
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetVictor is named after founder Victor Chandler (known as the 'Gentleman Bookmaker') and boasts superstar jockey Rachael Blackmore and football legend Harry Redknapp amongst its brand ambassadors. Weekly free bets and a choice of sign up offers are standout features here.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
-
Full Terms Apply
Global Betting Company With 12 Million Customers
Sponsors 'Unibet Road to Cheltenham' Series
Racing 'Uniboost' - 3x Daily Odds Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Unibet have made a big splash in the UK with sponsorship of various teams and sporting events, including the Unibet Champion Hurdle at the Cheltenham Festival. Top National Hunt trainer Nicky Henderson and jockey Nico de Boinville are Unibet ambassadors and racing experts.
#ad. 18+. Gamble Responsibly. Begambleaware.org. T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100.
Official Betting Partner of Inter Milan & Man City
Profit Boosts For Bets on Sponsored Teams
'Leo King' Sports Prediction Game
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
93
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
LeoVegas Sport is the online betting offering from a well-known casino brand that has upped its sports betting game recently through its sponsorships of Inter Milan and Manchester City - and its unique profit boost specials for both teams.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits.
Full Terms apply.
Free Bet Mondays: Bet £50 Get £20
Cashback on Losses (Multiple Sports)
Non Runner No Bet For Cheltenham
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
RedAxePlay is a really easy betting site to navigate and is home to a slew of promotions - including loyalty bonus free bets, cashback deals and NRNB for the Cheltenham Festival.
#ad. 18+. Gamble Responsibly. Begambleaware.org. If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Extra Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org | Gamble Responsibly
25% Back on Weekly Losses
Extra E/W Places For Golf Every Week
Daily Free Bet Deal (Selected Markets)
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
QuinnBet is a betting site with a user-friendly interface and a really impressive range of promotions, including money-back specials for horse and greyhound racing, football and US sports.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Min £10 deposit and bet on odds 1/1 or greater required. deposits via Paypal, Neteller, Pasafe, Skrill or Skrill 1-Tap will not be eligible for any free bet offer. Extra bet and bonus spins issued within 24 hours of quailfying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only.
User-Friendly on Desktop & Mobile
Comprehensive Football Market Coverage
Sport Welcome Offer Comes With Slots Bonus
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
84
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
MagicRed does the simple things well as a solid sports betting option. The welcome offer gives you a free bet and the market coverage here is up there with the best.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
-
Full Terms Apply
'Online Sports Betting Operator of the Year' 2023
Live Streaming of Thousands of Events
2 Goals Ahead Early Payout Offer
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
bet365 offers a comprehensive betting service, including live streaming of a huge range of sports, plus a unique 'Edit Bet' in-play option. This bookmaker won the award for 'Online Sports Betting Operator of the Year' at the 2023 Global Gaming Awards in London.
#ad. 18+. Gamble Responsibly. Begambleaware.org. *New UK Customers only. One Free Bet per day at Cheltenham. Max 4 Free Bets. Opt in Required before the first race each day. Free Bet valid for 24 hours & valid on Cheltenham multiples with 3+ selections. Max free bet varies 50p-£10. Welcome Acca offer: Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Extra Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on extra spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered.
Official Sponsors of West Ham United
Daily 'Betway Boost' Price Enhancements
Free Bet Club: £15 in Free Bets Every Week
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
95
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Betway boast various brand amabassadors including the likes of Robbie Keane, Kevin Pietersen and Katie Walsh. They also sponsor the Grade 1 Betway Queen Mother Champion Chase at the Cheltenham Festival.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs apply.
Sponsors of the BoyleSports Irish Grand National
£5 Free Acca for Every 5 Accas Placed
Free Bet if Second to the SP Favourite
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
95
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
BoyleSports is an independent Irish bookmaker which sponsors Coventry City FC and Birmingham City FC and is an official betting partner to Newcastle United FC and Wolverhampton Wanderers FC.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early.
A first free £10 fixed odds bet will be credited upon settlement of the qualifying bet.
The second free £10 fixed odds bets will be added to your account on the following day.
Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply.
Spread & Fixed-Odds Betting Options
Horse & Greyhound Racing Streams
Double Odds on Lucky 15s With 1 Winner
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
92
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Sporting Index has offered spread betting services in the UK since 1992. You can also access fixed-odds markets here, with promotions such as 75% acca boosts available.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply.
Brand Ambassador Adebayo Akinfenwa
Live Streaming of UK Horse Racing
Acca Club: £5 Free Bet Every Week
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Bet UK has former footballers Teddy Sheringham and Adebayo Akinfenwa, plus former jockey Peter Scudamore as brand ambassadors and UK betting experts.
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
All British Sports is a new addition to the All British Casino platform and uniquely offers 10% cashback on all your lost deposits via the 'Cashback' page, with no strings attached.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhound and £5 on Virtual Sports, plus 10 Extra Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.
Official UK Betting Partner of Fulham FC
Golf Fantasy Game With £5k Prize Fund
'Racing Sportsbook of the Year' 2020
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
92
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Fitzdares has offered a boutique bookmaker service to members of the exclusive Mayfair Club (The Fitzdares Club) since 1882, but has now launched an online betting site open to all.
There are some cracking FA Cup quarter-finals down for decision this weekend as eight teams battle for a place in the last four of the world's oldest football competition.
Man City host Newcastle United on Saturday evening, while Liverpool travel to Old Trafford to take on Erik Ten Hag's Manchester United on Sunday afternoon.
Betting sites will have a host of FA Cup betting offers to get stuck into over the weekend. For us, the pick of the bunch is the Bet UK's bet £10 get £30 welcome offer. Sign up with this betting site and place a £10 bet at odds of 4/5 or greater to receive:
One £10 free bet builder.
One £10 free football bet.
One £10 free horse racing bet.
Any welcome bonus that triples your first stake is always a good one and compares favourably with other offers from UK betting sites. There's also a nice bit of variety to this deal, with a few different bet types covered.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply.
Best Betting Sites UK - Our Picks
At Gambling.com, we understand that different people want different things from their betting site. You may have a strong affinity for a particular sport, like football or horse racing, or perhaps you like to place the majority of your bets in-play.
Browse the following categories to identify betting sites that match your preferences:
The best football betting sites have lots of perks and promotions specifically for football punters.
The following are three of the top online betting sites for football. You'll find they all have unique features that make them great betting options for the beautiful game.
This betting site is new to the UK but Premier League fans may already be familiar with BetMGM, seeing as they sponsor Newcastle United and have partnerships with Man City and Wolves.
BetMGM's 'Golden Acca' offer comes with five acca profit boosts every week on winning football accumulators. A successful treble will land you a 10% profit boost, which increases by 10% each time you add a leg, up to a maximum of 50% for seven legs.
There's also the 'Golden Goals' prediction game, which offers the chance to win up to £2million by correctly predicting six scores.
Our Expert Michael Butlin's Opinion:
"Like the majority of football punters, I find it hard to resist a cheeky accumulator on a Saturday afternoon or a treble on midweek European clashes.
"That's the main reason I enjoy betting with BetMGM - because other bookmakers don't offer the same value on their acca profit boosts.
"It's still early days for this betting site in the UK but I'd love to see football live streams available soon to take this bookie to the next level."
#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
It comes as no surprise that talkSPORT BET has a premium football betting service, as this is the betting arm of a media company known for its football coverage.
We like UK betting sites that reward loyalty and the 'Football Rewards Club' here does just that, with cash and free bets when you place £40+ on football.
The welcome offer comes with three £10 free bets for football. There's also the free 'Footie 4 Play' prediction game, where correct score predictions earn free bets and cash prizes.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ New customers only. Opt in & bet £10 on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. BeGambleAware.org | Please gamble responsibly.
Betfred is one of the best betting sites for free football bets and is also home to lots of football live streams, so you can watch matches while you bet.
New customers get £40 in free football bets when they sign up. Once registered, free Premier League bets can be unlocked by betting in-play.
The 'Acca Flex' offer gives punters a choice between boosted acca profits (up to 50%) or acca insurance.
There's also a promotion which doubles your first goalscorer odds if your player scores twice and triples them if they score a hat-trick.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. 09:00 on 08/03/24 – 17:30 on 15/03/24. Register with CHELT50. First bet £10+ at Evens (2.0)+ on Sports which settles before 23:59 on 15/03/24. Free Bets: £20 Horse Racing, £20 Football Acca & 50 x £0.20 (£10) Extra Spins on Fishin’ Frenzy within 10 hours. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Our Football Betting Sites Expert Michael Butlin's Extra Pick:
"I've used bet365 to bet on football for decades and I've found this bookie's prices are rarely beaten by other football betting sites.
"Like a lot of other football punters, I've recently become a fan of bet builders, which makes bet365 a great option because they regularly boost the odds on same-game accas.
"My favourite bet365 promo is probably the early payout offer. I've won quite a few bets from bet365 paying out whenever my team takes a two-goal lead."
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Best Betting Sites For Horse Racing
All good betting sites in the UK must give horse racing special attention - especially at this time of the year with Cheltenham Festival fast-approaching.
Spreadex gives you access to two different styles of betting in one betting site.
The welcome offer comes with free racing bets for fixed-odds markets and free spread bets, where your profit/loss is determined by the accuracy of your prediction.
All major races from the UK and Ireland can be streamed live, along with meetings from further afield. In fact, Spreadex has a wider selection of racing streams than the other betting sites we've tested.
One of the best promos here is '2nd to a Rag Insurance' - money back as a free bet if your horse finishes second to a 33/1+ winner.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Spread betting losses can exceed deposit. Plus Best Odds On All Premier League Matches(fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). See full details.
Kwiff is a unique betting site which uses the element of surprise to stand out from the crowd. For example, any bet can be randomly 'kwiffed' after it is placed, which boosts the odds significantly.
Our favourite promotion here is the '2nd Place Refund' which gives you money back if your horse finishes second to the SP favourite.
You're also paid out as a winner if your horse crosses the line first and is demoted after a stewards' enquiry.
A selection of races from the UK, Ireland, France and South Africa can be watched live on the betting site and app.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply.
Our Expert Diarmuid Nolan's Opinion:
"Kwiff does things a little differently to most betting sites with 'surprise' free bets on random markets.
"While this might not be for everyone, I really enjoy the 'kwiffed' feature, where your racing odds can be randomly boosted with any bet you place.
"The element of surprise adds a bit of extra excitement to things and the price boosts generally provide a lot of extra value."
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs apply.
Our Horse Racing Betting Sites Expert Diarmuid Nolan's Extra Pick:
"I view the Tote as an essential bookie for any serious racing punter and I'll often use this pool betting site to back less-fancied horses.
"Because the money staked on a race is shared with winning punters, Tote payouts on unfancied runners are often bigger than they would be at fixed odds.
"I'm also a big fan of playing the placepot and trying to predict six horses to place on each day of the Cheltenham Festival has become something of a tradition for me. It's a small-stakes bet with the potential to win big and adds an extra bit of fun to my Festival betting."
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers online only. £10 min stake (if EW then min £10 Win + £10 Place). Receive £30 Tote Credit + 50 Extra Spins on selected game within 48 hours of qualifying bet settlement. Tote credit subject to 7-day expiry. Extra spins subject to 7-day expiry. Qualifying bet is the first racing pool bet added to the bet-slip. T&C's Apply
Best Betting Sites For Golf
Golf punters expect betting sites to prioritise certain promotions that are specifically relevant to golf, like extra each-way places
There are lots of online bookies that don't have golf markets from a wide range of tours and tournaments, but the best golf betting sites provide all the options you could ask for, along with extra perks like free golf bets.
Coral has the best extra each-way place terms in the business when it comes to golf.
12 places were paid at 1/6 of the win odds for all majors apart from The Masters last year, where 10 places were paid at 1/5 of the outright odds.
This is also one of the only golf betting sites that pays 10 E/W places for regular PGA Tour events on a weekly basis.
Your £20 free bet from the Coral welcome offer can be used to bet on golf, while you also get free bets if your player misses the cut in selected tournaments.
Look out for the 'Odds Booster' promotion as well for enhanced prices, particularly when the majors are on.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
BoyleSports is a top choice for live golf betting. They have the best shot tracker of any betting site, allowing you to follow your player shot-by-shot with a live graphic.
This is also one of the only betting sites with live streams of selected holes (golf streams are generally hard to come by at online bookmakers).
Our favourite offer here - possibly the best golf betting offer in the UK - is the early payout deal that sees you paid out as a winner if your selection is the solo leader after Round 3.
Your player could lead by one shot at the close of play on Saturday evening and end up losing by three or four shots under the pressure of the final round, but it won't matter because you'll still win the bet.
Our Expert Kevin Taylor's Opinion:
"The early payout golf promo from BoyleSports is currently one of my favourite offers from any betting site in the UK.
"I might be biased here because it recently gave me a 55/1 winner on the PGA Tour - but it's a really solid offer because the third round leader often doesn't go on to win the tournament."
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs apply.
bet365's new customer free bets can be used to bet on golf. For example, a £10 bet will land you three free golf bets worth £10 each after you sign up.
This is a betting site known for offering early odds and is usually one of the first sites on a Monday morning to reveal prices for the week's PGA Tour, LIV Golf and DP World Tour events.
The 'Each-Way Extra' offer gives the bettor the option to customise extra place terms. You can add extra places for more security at lower odds, or remove places to increase prices.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Best Betting Sites For Bet Builders
Bet builders continue to grow in popularity at online bookies and the best betting sites now have promotions tied to same-game accas.
Our top three betting sites for bet builders in 2024 are:
Bzeebet offers a bet £20 get £20 free bet welcome bonus when you sign up. Once registered, you have access to one of the best bet builders around.
You can combine up to 30 legs from the same game and there are 10 sports with the bet builder option, including football, rugby, tennis, American football and basketball.
You can also combine bet builder markets from a range of games into a multi-match bet builder.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply
BetVictor is a long-established, reputable bookmaker and could have made our best betting sites list in a number of categories.
We particularly like their same-game acca, which comes with enhanced bet builder odds for big football matches.
There are no restrictions on the number of legs you can combine into your bet (max odds 1000/1) and the bet builder is available for nearly every match you can think of.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ Opt in, bet £10 (odds 2.00+) on any football market within 7 days of registration. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple Pay payments only. Click for T&Cs. begambleaware.org
#ad. 18+. Gamble Responsibly. Begambleaware.org. New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply.
Best Live Betting Sites
Most betting websites come with in-play options as standard, but the best online bookmakers put a real emphasis on live betting.
When reviewing sites, we look for a range of in-play markets, live streams and in-play offers like boosted prices.
These are our picks for the top 3 live betting sites based on the above criteria:
bet365 was one of the first UK betting sites to embrace live betting around the turn of the century and they continue to lead the way in this area.
The live streaming service at bet365 is second-to-none. Horse and greyhound racing, football, cricket, NBA basketball, NFL and tennis are just some sports that can be watched live at this betting site.
bet365's cash out feature is also industry-leading and you generally get better value than you can with other betting sites.
You can cash out a portion of your stake and leave the rest to run, or you can set an automatic cash out for your bet once the value hits a certain amount.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Unibet is another online bookmaker that gives in-play betting the full treatment. Similar to bet365, the range of live streaming options is impressive.
Football bettors can watch FA Cup and Scottish Premiership live streams, as well as streams of selected international matches.
Horse and greyhound races can also be watched live, along with darts, tennis and North American sports leagues like the NBA, NFL and NHL.
There's even an 'In-Play Free Bet Club' that rewards in-play punters with free bets.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+. BeGambleAware.org. New customers only. Min deposit £20. Opt in for £1 free bets. Debit cards only. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. A £20+ bet to be settled by 23:59 GMT on the 10.03.24. Free bets valid for Cheltenham Festival Races only. Geographical restrictions and T&C’s apply.
Betway is one of the UK's most well-known betting companies, sponsoring major football clubs like West Ham and big races like the Champion Chase at Cheltenham.
Betway is also home to live betting features that you won't find at many other betting sites. For example, cash out is available across nearly every football market.
The live streaming service isn't as extensive as bet365's, but you can watch lots of horse races, as well as some football matches and every single NBA basketball game.
'Betway Boosts' are also worth mentioning as they give you some of the best enhanced prices in all of online betting.
#ad. 18+. Gamble Responsibly. Begambleaware.org. *New UK Customers only. One Free Bet per day at Cheltenham. Max 4 Free Bets. Opt in Required before the first race each day. Free Bet valid for 24 hours & valid on Cheltenham multiples with 3+ selections. Max free bet varies 50p-£10. Welcome Acca offer: Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Extra Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on extra spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered.
Best Betting Sites For Promotions
Betting sites should come with a range of offers and promos like free bets, price boosts and money-back specials.
These are our top three betting sites for new and existing customer promotions:
QuinnBet's welcome offer gives you 50% of your first day losses back up to a maximum of £35, but it's this betting site's existing customer promos that really catch the eye.
Racing punters can take advantage of 12 special offers, including extra places every day, money-back specials, and profit boosts on forecasts, tricasts and yankees.
We counted a total of 10 ongoing promotions for football, a lot of which are unique to QuinnBet.
For example, 'Crossbar Insurance' gives you money back on all goalscorer bets if the crossbar is hit at any stage during a match.
Our Expert Michael Butlin's Opinion:
"I've seen lots of bookies offering enticing welcome offers over the years and then failing to deliver for their existing customers after they've signed up.
"The UK online betting scene is extremely competitive, so a bookmaker should be expected to keep punters engaged with plenty of ongoing promotions. Otherwise they'll take their business elsewhere.
"That's why I'm a big fan of QuinnBet. They've clearly made an effort to look after their existing customers with unique promos and offers. More UK betting sites should follow their lead."
#ad. 18+. Gamble Responsibly. Begambleaware.org. If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Extra Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org | Gamble Responsibly
Coral's welcome offer comes with great value and gives you plenty of choice with your £20 free bet, when you sign up and bet £5 at odds of 1/2 or greater.
Coral's 'Racing Super Series' pits you against other bettors in a prediction game with a £25,000 prize fund.
The 'Football Super Series' rewards you with £100 cash and free bets for correctly predicting four match stats.
We also love the '5/1 Racing Offer'. Back a winning horse at 5/1 or bigger and you'll get a free bet worth up to £10 on top of your winnings.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
There's always a great selection of promos to choose from at BetGoodwin, most of which centre around horse racing.
Best odds guaranteed comes as standard and there are up to five money-back specials available at any time.
There's money back as a free bet if your horse is beaten by a nose, if it's second to a 50/1+ winner, or if it falls at the last fence when in front.
We also like knowing we're betting with a reputable bookmaker, since this is the same company behind the well-known Goodwin Racing telephone betting service.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
Best Online Bookies For Tennis
The best tennis betting sites are those that have the most promotions for the Grand Slams but also give attention to regular ATP and WTA events, as well as lesser-known competitions.
You should have plenty of tennis betting options every day and the best online bookies should have offers that are unique to this popular sport with punters.
Parimatch is one of the very best betting sites for live tennis betting.
That's largely thanks to in-play match graphics which give you instant updates, as well as user-friendly statistics which can really help inform your bets.
The site is really easy to navigate and does the simple things well, delivering valuable bonuses that are easy to grasp, like tennis odds boosts and tennis acca profit boosts.
Downloading the Parimatch app is a smart move if you plan to place your bets easily on mobile - which is backed up by a 4.7/5 average rating from 3,700 reviews on the Apple App Store.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Terms: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly
Unibet is one of the only tennis betting sites that has live streams of matches, including the best women's clashes from the WTA.
You'll also get tennis free bets as a reward for regular betting, while the enhanced odds at Unibet ('Uniboosts') are some of the best in the online betting business.
Even if the odds aren't boosted on a market, our price comparison tests have shown that Unibet consistently has some of the best odds for tennis betting.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+. BeGambleAware.org. New customers only. Min deposit £20. Opt in for £1 free bets. Debit cards only. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. A £20+ bet to be settled by 23:59 GMT on the 10.03.24. Free bets valid for Cheltenham Festival Races only. Geographical restrictions and T&C’s apply.
10bet is another online bookmaker that recognises the popularity of in-play betting with tennis punters.
If you place bets on regular tennis markets throughout the week, you'll be rewarded with free bets for in-play tennis markets.
There are also profit boosts for tennis accumulators. The boosts start at 5% for successful trebles, while a 10% boost is applied to winning four-folds.
The boost increases as you add more legs, all the way up to 100%.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply.
Best Betting Sites For The Six Nations
The Six Nations is in full swing and the best rugby betting sites are bringing their top offers to the table throughout the tournament.
Here are a few of the best betting sites for the Six Nations:
#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
BoyleSports has become known as a go-to betting site for early payout deals across a range of sports, including rugby.
With BoyleSports, your bet is paid out as a winner if the team you've backed takes a 14-point lead in any Six Nations game.
We've seen some big comebacks in the Six Nations in the past, so this is definitely one of the better promotions around.
BoyleSports also have a range of enhanced prices during each Six Nations weekend, while their welcome offer gives you £20 in Six Nations free bets when you bet £10 as a new customer with this betting site.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs apply.
bet365 is another betting site with an early payout deal for the Six Nations, although the terms aren't quite as good as they are with BoyleSports.
With bet365, you're paid out as a winner if your team takes a 17-point lead.
You get profit boosts on rugby accumulators (up to 77%) depending on the amount of legs you have in the bet.
bet365 is also one of a select few rugby betting sites allowing you to place bet builders. A lot of online bookies don't have the bet builder option for rugby, but bet365 gives you the option to combine up to 12 markets from the same game.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Award-Winning UK Betting Sites 2024
A good way to identify the best betting sites is by looking at the most recent online betting award winners.
Here are some of the best UK betting sites that have won awards in recent years:
🏆 Online Sports Betting Operator of the Year 2023:bet365 (Global Gaming Awards)
🏆 Best Customer Service Company of the Year 2023:Casumo (International Gaming Awards)
🏆 Best Football Betting Operator 2023: William Hill (EGaming Review Awards)
🏆 Best Horse Racing Betting Operator 2023:William Hill (EGaming Review Awards)
🏆 Mobile Operator of the Year 2023:LeoVegas Sport (International Gaming Awards)
🏆 Sportsbook Operator of the Year 2022:bet365 (SBC Awards)
🏆 Esports Operator of the Year 2022: Betway (SBC Awards)
Our Gambling.com review team is made up of industry veterans and keen sports bettors. Get to know the people who compare and rank the UK's best betting sites here:
"I've spent more than 20 years working in the gambling industry across a variety of roles with major UK bookmakers like Unibet. I've also been an avid sports bettor for decades, so I know what punters generally want from betting sites.
"As Gambling.com's EN Director, I lead a team of experts who review and rank all of the best bookmakers in the UK and other English-speaking countries."
"Like Michael, I've been lucky enough to work for some of the biggest names in online betting during my career to date. I spent five years with Paddy Power and Betfair, giving me a great insight into internal processes at a large betting company.
"I'm now the Commercial Account Manager for Gambling.com, where I test online bookies and contribute to reviews. I also work with the best betting sites to bring our readers exclusive offers."
"I've reported on sport and sports betting for over a decade at this point, previously working as a journalist with news publications and now as a Content Strategist with Gambling.com.
"I cover sports betting from a number of different angles alongside a talented team of writers and editors. We rank the best betting sites based on their unique features, provide strategy tips, and help readers compare odds and offers for the biggest sporting events."
How we Review Betting Sites
We review UK betting sites by registering an account with all available licensed online bookmakers.
We then place bets and try out betting sites in the same way any other punter would.
Here are some of the criteria we use to test and compare bookies:
Licensing & Security
Any betting sites we recommend must be licensed and regulated by the UK Gambling Commission. This is the ultimate benchmark in gambling regulation and it means a betting site is regulated and legal.
Welcome Offers
Always examine welcome offers as a priority when choosing which online bookmaker to bet with. The free bet bonus value should be high and the terms and conditions shouldn't be restrictive. Our reviewers go through the small print so you don't have to.
Regular Promotions
Bonuses and free bets should be available on a regular basis after you sign up. Regular promotions come in the form of loyalty bonuses, free bets and money-back offers like acca insurance.
Mobile Experience
The best betting sites need to deliver a smooth mobile betting experience. Many online bookmakers have user-friendly betting apps for Android and iOS devices with quick loading times and slick designs.
Betting Market Variety
Betting websites must have a wide range of markets to choose from. This has long been one of the first things we look for when reviewing betting sites at Gambling.com.
Competitive Odds
We expect the best betting sites to provide bettors with value for money. When trying out sites, we compare odds from dozens of bookies. This process allows us to separate the best-priced bookmakers from the rest.
Payment Options & Payout Speed
Licensed sports betting sites must accommodate a range of payment options. We expect to see debit cards from Visa and Mastercard supported, along with popular e-wallets. Instant deposits are a must and withdrawals should reach your account within 48 hours.
Quality of Customer Support
The more available customer support channels, the better. Live chat is the handiest way to get a question answered and all betting sites should have this facility available. Email and toll-free phone number details should also be provided.
Ease of Sign-Up
You shouldn't have to jump through too many hoops to sign up to betting sites. It should be a simple, secure process that doesn't take too much effort.
Industry Reputation
UK betting sites have to come from betting companies with a solid reputation in the gambling industry. We believe that betting companies should pay the price if they stop doing the right things, so you won't see any disreputable names featured here.
In-Play Betting Options
These days the best betting sites offer 24/7 live betting. In-play betting is the perfect tool for strategic punters who want to take advantage of odds while an event is live. It also helps if a bookmaker has live streams, so you can watch sport while betting.
Customer Feedback
Take into account what other bettors are saying about bookmakers before deciding whether or not to sign up. If a betting site receives terrible reviews on forums or app stores, it's a big red flag,. There's usually no smoke without fire.
User Interface & Design
A well-designed betting site with an intuitive user interface is crucial. It should be easy to navigate, aesthetically pleasing and responsive, to ensure a good all-round user experience.
Responsible Gambling Features
All bookies licensed by the UKGC must have responsible gambling features - but some betting sites do a better job of this than others. We check each site to ensure they take responsible gambling seriously and provide tools to anyone who needs them.
Blogs, Tips & Betting Guides
Some of the best betting sites have tipsters and brand ambassadors that provide tips to punters in blogs and news sections. It can sometimes be useful to check out what ex-players or ex-jockeys are tipping.
Remember, for the vast majority of us, betting is entertainment rather than a source of reliable income.
Here are a few tips to help you bet safely and responsibly at UK betting sites:
Stick to a Betting Budget: Ensure that you bet within your means by sticking to a budget. Have a set amount of money that you can afford to bet with on a weekly or monthly basis and don't go over this limit.
Don't Chase Losses: Bet with your head and not your heart. Chasing losses is never a good idea. Never bet emotionally as you could incur greater losses.
Use Tools to Stay in Control: The online bookmakers we recommend have tools to help keep betting fun and under control. If you need to take some time out or set some betting limits, we recommend making use of the tools they provide.
Why we Highlight Betting Sites With UKGC Licensing
As mentioned throughout this guide, the UK Gambling Commission seal of approval is a must for reputable betting companies.
The UKGC is one of the most respected regulatory bodies in the world of online betting and there are a number of reasons why it has gained such a reputation:
Personal Data Protection: The UKGC regulates betting sites so that they keep bettors' personal data safe. Personal data can only be obtained for the prevention of crimes such as money laundering and not for any other purpose.
Responsible Gambling Measures: In order to obtain a UK Gambling Commission licence, betting sites must make responsible gambling information available to customers and follow a strict code of practice.
Gambling Licence Enforcement: If betting sites are found to have broken UKGC regulations, their parent company could be fined large sums of money or have their gambling licence revoked, meaning they won't be permitted to operate in the UK.
The Final Word From Our Experts on Betting Sites
Our March 2024 best betting sites UK guide was designed to help you find online bookmakers that suit your preferences.
Consider what you want from a bookie and click through to our in-depth reviews if you ever need more information on a particular site.
Most importantly, no matter which betting sites you choose to gamble with, keep your online betting fun by gambling responsibly.
Don't forget to check this page regularly for the latest rankings, as our list of online bookmakers changes when we update it with our latest findings.
Gambling with a credit card at UK betting sites has been banned by the UK Gambling Commission since April 2020. Instead, you can bet with a debit card such as Visa debit or an e-wallet like PayPal or Trustly.
Which UK betting sites accept PayPal?
The majority of UK betting sites featured at Gambling.com accept PayPal for deposits and withdrawals. Look for the PayPal icon next to the online bookmakers in our list to confirm that they accept this payment method.
Not all online betting sites are safe but online bookmakers licensed by the UK Gambling Commission are regulated, legal and safe to use in the UK. The betting sites featured on this page are exclusively UKGC-licensed, so we only ever recommend and review bookies that are safe to use.
How many online bookmakers are there in the UK?
According to the latest report from the UK Gambling Commission, there are currently 175 active bookmakers licensed to accept bets online. The UK betting market is among the most sophisticated in the world and competition is for business is fierce between the top betting sites.