BetGoodwin Reportedly Eyes £80m London AIM Listing
BetGoodwin, the online sports betting and casino operator, has reportedly begun preparing a London stock market listing that could value the business at about £80 million.
Sky News reported on October 21, 2026 that the company's owners have been working with investment bankers on a possible initial public offering, with no guarantee it will go ahead.
According to Sky News, chief executive Julian Head and his son Ben, the chief operating officer, control the business and are involved in the plan. City editor Mark Kleinman wrote that the pair have been working with advisers on a flotation, and that the timing is unclear. Allenby Capital is understood to have been enlisted to work on the prospective IPO.
Sky's sources say the float would take place on London's junior AIM market. One source told the broadcaster that BetGoodwin would not seek to raise new money, and that the current owners would probably sell down roughly 20% of their interest. BetGoodwin could not be reached for comment, and Allenby Capital would not discuss the potential listing when approached.
Who Is BetGoodwin
The business began as Goodwin Racing in 1997, a traditional high street betting operator, before the Head family acquired it in 2015. It later added a phone-betting operation and an online platform offering sports and casino betting.
Sky says the company closed its only retail shop after the pandemic and believes its capital-light model gives it a cost advantage over much larger rivals.
Julian Head has been here before. He previously owned half of Choicebet, which was sold in 2013 to Gala Coral, now part of Ladbrokes owner Entain.
Insiders told Sky that BetGoodwin's revenues have been growing rapidly and that there are plans to expand its customer base. The company works with affiliates including Oddschecker and At The Races to bring traffic to its platform.
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The Tax Backdrop
The report landed a week before the Budget, which Chancellor John Healey has said will be delivered on Wednesday, October 28, 2026. Operators have been warning about further tax rises, and Sky noted that a public listing in the sector looks counter-intuitive against that background.
The existing changes are already considerable. Government guidance confirms that Remote Gaming Duty rose from 21% to 40% from April 1, 2026, and that a new 25% rate of General Betting Duty will apply to remote bets from April 1, 2027.
Remote bets on UK horse racing are excluded from the new rate. For more on the first change, see our report that remote gaming duty now accounts for half of all UK gambling tax receipts.
The industry's case against more tax has been set out by the Betting and Gaming Council, which urged the Chancellor to rule out further betting tax rises in the Budget.
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What Happens Next
A junior AIM flotation would need an admission document and a formal announcement of intention to float, and neither has been published.
Until BetGoodwin or its advisers say something on the record, the plan remains a press report.
