BetTOM Signs Deal With Burnley, Stockport & Peterborough
UK challenger betting brand BetTOM has continued its sponsorship push in the English Football League (EFL), announcing deals with Burnley FC and Stockport County.
The deals follow an announcement last week naming BetTOM the Official Betting Partner of EFL League One club Peterborough United.
The Burnley agreement is the biggest of the three. The Clarets were relegated to the Championship, England's second tier, from the Premier League last season.
BetTOM is Official Betting Partner for all three clubs and has also become a shorts sponsor at Burnley for the 2026/27 season, with branding on the men's and women's home, away and third kits, plus visibility at Turf Moor, including the dugouts and LED boards around the 22,000-seater stadium.
BetTOM Chief Executive Officer Paul Colley said: "Burnley is a great club with a big fan base, and we're excited to be their official betting partner for the season ahead. Having the BetTOM brand appear on the shorts, dugout and LED boards will be great exposure."
A Fast Start Since Launch
BetTOM has only been active in the UK since May 2025, but the sports betting site signalled its ambitions early with a supply deal with iGaming platform provider EveryMatrix.
"We've had a very promising first year in operation in the UK, having only started in May 2025, and this level of sponsorship will help us continue that growth," Colley said.
The deals come as tier-one operators including Entain, Flutter Entertainment and evoke look to gain market share in a UK market facing tax increases and stricter regulation, conditions that have squeezed smaller operators' margins.
