LeoVegas Launches In-House Tiger Sportsbook Across UK Brands

The LeoVegas platform brings features the operator says set it apart, including enhanced odds boosts, a partial cash-out option and a “flex combi” product for more flexible combination betting. 

Owning the technology, LeoVegas said, allows faster innovation and greater adaptability across its sports betting sites.

Adrian Vella, chief product and technology officer at LeoVegas Group, said: "This marks one of the most significant moments in our two-year journey to build a world-class, proprietary sportsbook. 

"Every market launch has helped us refine the platform, improve the customer experience and strengthen our competitive edge."

Tiger runs on the Tipico US technology that LeoVegas and parent company MGM Resorts International acquired in 2024. LeoVegas first launched the sportsbook in Denmark in 2025, followed by Brazil and, most recently, its home market of Sweden.

When the Tipico US deal was announced, MGM Resorts said it would let LeoVegas Group run a purpose-built sportsbook across all its international markets and brands, apart from those tied to the US BetMGM joint venture with Entain.

James Derbyshire, sports director for the UK and Ireland at LeoVegas Group, said: "Launching our proprietary sportsbook, Tiger, in the UK is another huge milestone for the group. 

"As one of the most competitive igaming markets in the world, I'm excited to see our customers enjoy the product and engage with some fantastic new sports betting features tailored specifically for the UK market."

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The UK launch is the latest step in a phased rollout the operator began in 2025. 

LeoVegas has said acquiring the Tipico US platform shortened its timeline to control its own technology stack rather than build those capabilities from scratch. The company set out the UK launch in its own announcement.