Nottingham Forest Partner With BOYLE Sports
Nottingham Forest have signed BoyleSports as the club's official betting partner for the 2026/27 season, the popular sports betting site confirmed on August 25, 2026.
The agreement gives BoyleSports LED advertising boards at the City Ground, putting its branding in front of matchday crowds and Forest's broadcast audience across the Premier League campaign.
The deal does not touch Forest's shirt sponsorship, which belongs to financial services group Marex for the 2026/27 season. BoyleSports instead joins the club as a secondary commercial partner, one of several sponsorship categories Forest sells around the ground and its media output.
What BOYLE Sports Gets From The Deal
Liam McKee, Head of Sponsorship at BoyleSports, said: "Nottingham Forest is a club steeped in football history, with an incredible connection to its supporters and community. We're proud to become an Official Betting Partner and look forward to building a strong relationship with Forest and its fans."
McKee added: "This partnership marks another important step in our commitment to English football. We look forward to bringing the BoyleSports brand to the City Ground and engaging with Nottingham Forest fans throughout the season."
Forest Chief Operating Officer Paul Bell confirmed the club's side of the agreement: "We are pleased to have BoyleSports join the Club as an Official Betting Partner for the 2026/27 season. Their strong presence across football makes them a good fit for us, and we welcome them to Nottingham Forest."
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A Growing Premier League Portfolio
The Forest agreement extends a run of English football deals for BoyleSports. The bookmaker who has one of the best betting app available, became Leeds United's official betting partner in the UK and Ireland a month earlier, and it remains the front-of-shirt sponsor of West Ham United.
Together with Forest, that gives BoyleSports visibility across three separate high-profile fan bases plus the competition's international broadcast reach.
Forest have played in the Premier League every season since winning promotion back to the top flight in 2022, a run that has widened the audience BoyleSports is paying to reach.
It is the kind of exposure operators weigh up when comparing where to place sponsorship spend against the rest of the betting sites market. The Tricky Trees began their 2026/27 league campaign with a 1-0 defeat at home to Leeds United.
Where Betting Sponsorship In Football Stands
According to Sport for Business, the Forest deal is further evidence of BoyleSports using football sponsorship to build its brand presence in Britain, with the Premier League offering a scale of exposure that is difficult for other domestic competitions to match.
Betting brands remain heavily represented across the competition's commercial inventory, from perimeter boards to shirt sleeves, even as clubs weigh up individual shirt-front deals on a case-by-case basis.
Neither party disclosed the value or length of the Forest agreement. BoyleSports' LED branding is expected to appear at the City Ground from Forest's next home Premier League fixture, with further activations planned across the season.
The announcement is the second major Forest sponsorship confirmed this month, after the club revealed Marex as its new front-of-shirt partner on August 18, 2026. Between the two deals, Forest has now locked in its two most visible commercial slots for the 2026/27 campaign before a ball has been kicked in earnest.
