Racecourse Media Group Appoints Andrew Demaria As First Chief Content Officer
Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, the UK racing broadcaster announced on October 5, 2026.
Demaria joined RMG on October 6 after more than 25 years in senior media leadership, including roles at CNN and NBCUniversal.
A New Senior Role At RMG
RMG, the organisation behind Racing TV and the broadcast and media rights business for the majority of Britain's racecourses, created the Chief Content Officer position as part of what it described as an ambition to "further strengthen our wider content offering", according to RMG managing director Russell Ferris.
As chief content officer, Demaria will oversee content strategy, audience development, digital growth, data and insights, marketing integration and content partnerships, the company said, with a remit spanning subscriber growth, audience engagement and commercial performance across the business.
The hire follows RMG's own announcement on its news site, which named Demaria as its first person to hold the title. He will sit on the senior leadership team reporting to Ferris.
Demaria's Media Background
Demaria joins RMG after more than 25 years in media, including senior leadership positions at CNN and NBCUniversal, where, RMG said, he built audiences at scale, launched digital brands, and led content, commercial, and digital transformation across news, sport, and entertainment.
The appointment places him inside a UK racing media landscape increasingly shaped by streaming economics and subscriber growth rather than pure broadcast rights fees, an area RMG has leaned into through Racing TV's direct-to-consumer service for racing fans and bettors.
What It Means For Racing Fans And Bettors
For racing fans who follow British racing through online betting sites and streaming apps, the hire signals RMG's intent to invest further in content, data and audience development rather than purely broadcast rights.
RMG has not detailed specific product plans tied to the appointment, but a stronger content and insights strategy could feed into richer race-day coverage, form analysis and second-screen tools for punters following British fixtures.
