BetBuilder From PandaScore Going Live With Ladbrokes Australia
Real-time eSports statistics and odds provider PandaScore has inked an agreement to begin supplying its BetBuilder innovation to the Ladbrokes Australia arm of international iGaming behemoth Entain.
Having been designed specifically for eSports competitions, BetBuilder will allow Ladbrokes Australia to create catered and more engaging betting opportunities for a multitude of events including this year’s largest Counter-Strike: Global Offensive Major Championship, the Blast.tv Paris Major.
Premiered by Paris-headquartered PandaScore last year, BetBuilder leverages proprietary game-specific models so as to give fans of Counter-Strike: Global Offensive and Dota 2 new and exciting ways to bet on their favourite matches.
Utilising rich and comprehensive data drawn from multiple sources, BetBuilder moreover permits eSports betting aficionados to enhance their overall entertainment experience by wagering smaller amounts than is often permitted by more traditional betting sites.
Greater Returns
Flavien Guillocheau serves as the Chief Executive Officer for PandaScore and he explained that BetBuilder also allows eSports bettors to enjoy greater returns by rolling all of their match stakes into a single bet.
“It’s an exciting time for eSports betting and collaborating with Ladbrokes Australia to go live with our BetBuilder product right before the Blast.tv Paris Major is a key step for product innovation in this industry,” Guillocheau said.
“BetBuilder is something that the eSports betting industry wants and has been eager to integrate into their eSports vertical.
“Counter-Strike: Global Offensive fans have a fresh and engaging product to try out for the biggest tournament of the year and Ladbrokes Australia has another engaging product to add to the robust eSports offering we have been building together for over three years.”
Ladbrokes Australia has been utilising the unique Player Props innovation from PandaScore for some time and pronounced that it intends to combine these markets with the strength of BetBuilder so as to ‘create a betting experience that’s a game within a game’ by giving eSports fans the ability to factor in such aspects as the player scoring the most kills within a winning team.
‘Perfect Occasion’
The Trading Director for Ladbrokes Australia, Don Forbes, described the Blast.tv Paris Major as the ‘perfect occasion’ to roll out the BetBuilder advance as it is to give eSports betting enthusiasts ‘more interesting and exciting ways to enjoy the thrill of betting on their favourite team’.
“We’ve enjoyed a very successful working relationship with PandaScore and rolling out BetBuilder to our customers is a great next step for all parties involved,” Forbes said.
“We’re looking forward to rolling this out for what will prove to be a very popular tournament in the Blast.tv Paris Major and giving our customers an exciting new way to play moving forward.”
