Joshua Kerr

Joshua is a digital PR & iGaming expert at Gambling.com, combining a background in journalism with experience delivering PR campaigns across gambling, betting and sport.

After beginning his career in journalism, he moved into digital PR and iGaming in 2021, working on campaigns across the UK, U.S. and Canadian markets. 

His experience includes projects for major gambling brands such as Betway before joining Gambling.com Group.

At Gambling.com, Joshua helps develop and execute PR campaigns designed to generate authoritative media coverage, relevant backlinks and greater visibility for the Group’s affiliate brands.

Areas of Expertise

• iGaming & Sports Betting
• Digital PR
• Media Outreach
• PR Campaign Strategy
• Sports & Gambling Media

Professional Experience

Joshua’s background in sports journalism provides the foundation for his approach to digital PR. He holds a bachelor’s degree in sports journalism and has more than five years of industry experience, giving him an understanding of how journalists identify, develop and present stories.

He moved into digital PR and iGaming in 2021 and has since worked on campaigns and projects for gambling brands including Betway, with experience spanning the UK, U.S. and Canadian markets.

His work covers the full PR campaign process, from developing ideas and identifying relevant journalists and publications to outreach, securing coverage and evaluating campaign performance.

This combination of journalism and PR experience allows Joshua to approach campaigns with an understanding of both sides of the media relationship: what brands want to communicate and what journalists need to turn an idea into a story.

What Joshua Does at Gambling.com

At Gambling.com, Joshua helps plan and execute digital PR campaigns across the Group’s brands, including FreeBets.com, where he is involved in the PR activation process.

His day-to-day work includes campaign ideation, research, media list building and journalist outreach, with campaigns designed to secure relevant media coverage and high-authority backlinks across iGaming, sports and mainstream publications.

His journalism background helps him identify stories with genuine media potential, while his experience in iGaming gives him an understanding of the brands, audiences and subjects that shape the gambling industry.

Every contribution follows Gambling.com's Editorial Policy, with Joshua’s work focused on producing well-researched campaigns that earn credible media coverage and strengthen the authority of Gambling.com and its wider portfolio of brands.