Situated along the west coast of Canada is British Columbia, the second most populated province with 4.9 million. With a booming and diverse economy including tourism, mining, and telecommunications to name a few.
With such a large population and majority of sports teams located in the city center of Vancouver, sports betting has been a substantial market along the west coast, and with Bill C-218 being passed, allowing single-game sports betting in Canada, that number will continue to grow.
Since sports betting has always been technically legal in Canadian provinces in the form of parlay betting, British Columbian residents have been able to bet online and offline at their provincial lottery: BCLC (British Columbia Lottery Corporation).
Some of the wealthiest people in Canada reside in British Columbia, from celebrities to business moguls. This disposable income and large population often can lead to more sports betting, casino gambling, and lottery play than you’d find in smaller provinces. We also see plenty of cultural diversity in British Columbia, where people gather from different nationalities, which also brings a diverse interest in sport – not just interest in North American sports.