William Hill Cheltenham Offer For The 2024 Festival
Last Updated: Set up in 1934, William Hill has since grown into one of the biggest bookies in the world and is a household name with horse racing punters.
The William Hill Cheltenham offer gives new customers a great opportunity to boost their bankroll and hit the ground running at this year's event.
Below, we also highlight their offers for existing customers and explain how to claim William Hill Cheltenham free bets.
William Hill Cheltenham Offer For New Customers
The William Hill Cheltenham offer for new customers is one of the more generous welcome bonuses we’ve come across.
The bookie is offering €40 in free bets when you sign up for a William Hill account and make a qualifying bet of €10.
The free bets will be made up of four €10 stakes that can be used on any Cheltenham market.
It’s worth noting that only your first bet with the bookie will count towards unlocking the offer.
How to Claim The Offer
Claiming the William Hill Cheltenham offer is straightforward. Follow the steps below and you'll be betting with your free bets in no time. Here’s what you need to do:
- Create an account by hitting the 'Visit Site' link on this page.
- Deposit at least €10 into your account and make a qualifying sports bet of at least €10 at odds of 1/2 or greater.
- Once your bet is settled, the free bets will be added to your account as four separate €10 bets, ready to bet on Cheltenham, or indeed any other sport/event you wish to bet on.
William Hill Cheltenham Offers For Existing Customers
If you’ve already signed up for a William Hill account, you’re still eligible for plenty of Cheltenham betting offers throughout the four days of action at Prestbury Park.
Here’s the best of them:
€5 Free Bet Every Day
A €5 free bet will be made available for new and existing William Hill customers on each day of the Festival.
You simply have to opt in from the promotions page and you'll have a free bet available to place from 7am until the last race is concluded every day - that's a total of €20 in free bets without having to do anything other than tapping the 'opt in' button.
Best Odds Guaranteed William Hill Cheltenham Offer
Best odds guaranteed ensures you always get paid out at the highest price if your horse wins or places.
For example, let’s say you back a horse in the Gold Cup after 8am on the day of the race at odds of 4/1. If the horse’s odds shorten to 2/1, you'll still be paid out at the higher odds.
Likewise, if your horse drifts out to 8/1 before the off, you’ll be paid out at that price. This perk ensures punters always get the best value.
Extra Places
The best horse racing bookies raise punting interest in races by paying extra places for each-way bets.
You'll find this offer every day when betting on racing at William Hill, so expect to see it for all of the big races at the 2024 Cheltenham Festival.
Just keep an eye out for the plus (+) icon that denotes races with extra places. The extra places on offer will usually be paid out at 1/5 of the win odds.
Non Runner Money Back
This William Hill Cheltenham offer is great for those who like to get their bets on early doors.
You’ll get your stake back in full if your horse is declared a non runner before the festival.
This NRNB offer is valid on any bet placed on the 2024 Festival from 10am on New Year’s Day to 11:59pm on March 10th.
Bet Boost
This William Hill Cheltenham offer gives you an odds boost on the horse of your choosing.
Let’s say, for example, that the favourite in a race is 2/1. Punters will have the opportunity to enhance the price to 5/2 with a Bet Boost.
William Hill bet boosts are valid on one horse race per day and the maximum stake is €20 per customer.
Keep an eye out for 'Epic Odds' boosts as well, which are available for a handful of races nominated by the bookie. These sometimes allow you to claim up to double the odds on selected runners.
Lengthen Your Odds
With William Hill Lengthen Your Odds, bettors have the option to increase their winnings by predicting what distance their horse will win by.
For example, if you’re convinced the favourite will win at a canter, you can select it to finish three or more lengths clear of the field. This will dramatically increase the odds, and therefore the potential payout, on your bet.
This feature is popular with bettors who like backing the big guns, as it gives them a chance to get more value for money without going down the racecard.
What Else Does William Hill Offer Cheltenham Bettors?
William Hill has plenty of other perks in store for Cheltenham, aside from offers and boosts.
There's a Naps Table accessible from the horse racing page, where top experts share their Cheltenham tips. Beside each tipster's name is their tipping record, so you can prioritise experts who are on a hot run of form.
All 28 Festival races can be streamed live on the William Hill desktop site and betting app.
You can also bet on the Tote placepot at William Hill, while there are plenty of virtual racing markets for those who are into virtual betting.
William Hill Cheltenham Offers in Summary
| Offer Name | Offer Terms |
|---|---|
| Bet €10, Get €40 in Free Bets | Deposit and stake €10 at odds of 1/2 or more, and claim €40 in free bets once your bet has settled. |
| €5 Free Bet Every Day | Opt in each day for a €5 free bet on every day of the Festival. |
| Best Odds Guaranteed | Best odds guaranteed on all bets placed after 8am on the day of the race. |
| Extra Places | Extra places on selected races throughout the Festival, paid at 1/5 odds. |
| Non-Runner Money Back | Your stake will be refunded if your horse does not run during the Cheltenham Festival. |
| Bet Boosts | Use a bet boost on one horse race per day, with a maximum stake of €20. |
| Lengthen Your Odds | Increase your odds on any horse by predicting the number of lengths it will win by. |
Updated by
James Molloy
Fact Checked by
Last Updated:
