AI Could Do Half The Work In 14 Of 15 Malta iGaming Roles

AI Could Do Half The Work In 14 Of 15 Malta iGaming Roles

Fourteen of 15 core iGaming roles in Malta score 50 or higher in a new AI exposure analysis, meaning AI tools could do about half the work or more. 

Aigentcy's Malta workforce report gives iGaming roles an average score of 57.9 out of 100, against 38.8 for Malta's jobs overall. The result matters on an island where the sector is a major employer and the Malta Gaming Authority has already published an AI charter.

The figures come from the Aigentcy Malta workforce report, updated in October 2026. The report cites the Malta Gaming Authority for a sector headcount of 15,039 full-time staff.

The Roles With The Highest Scores

Casino content writers score highest at 67, followed by casino support agents at 65. Casino SEO specialists and KYC analysts both score 64, and game integration specialists and payments and fraud analysts both score 63.

CRM executives score 62, affiliate managers 61, bonus and promotions managers 59, and risk and trading analysts 59. VIP managers score 58, iGaming product owners 53, responsible gaming officers 52 and gaming compliance officers 51.

The only role below 50 is live casino dealer, at 28, which reflects the hands-on, in-person nature of the work.


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What The Score Does And Does Not Mean

Aigentcy says each score is the share of a job's work that AI tools can do today, so 50 means about half. The method starts from task lists in the US Department of Labor's O*NET database, with an AI model grading how much time AI could save on each task. The tasks were graded in October 2026.

The report is explicit about limits. The score is about tasks, not job losses or hours, and it is not a survey of workers in Malta. When AI takes on some tasks, it says, the job changes and people spend more time on the rest.

O*NET does not list iGaming roles, so Aigentcy wrote its own task lists for the 15 positions and graded them the same way. Readers should treat the scores as a structured estimate rather than a measured outcome.


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The Wider Malta Picture

Across the whole Maltese economy, Aigentcy finds that 24.2% of jobs, or 77,600 of 320,500, sit in job groups where AI could do half the work or more. Most are office roles such as clerks, admin staff and IT staff, while cleaning, care and building jobs score lowest.

Clerical support workers score highest of nine major groups at 59.4, while elementary occupations score lowest at 16.3. No group in the country scores 70 or more. Customer services clerks are the most exposed large group at 65.8.

The iGaming average of 57.9 therefore sits well above the national picture and close to the most exposed office jobs. For the industry's workforce, the data points to a shift in how work is done rather than a forecast of cuts.

Most of the Maltese workforce sits below the 50 mark. Aigentcy puts 39.5% of jobs in groups that score under 30 and 36.3% in groups that score 30 to 49, so iGaming stands out as a concentrated pocket of high task exposure.

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