James is a horse racing & slots expert at Gambling.com, providing daily racing tips alongside reviews and analysis of online slot games.
An experienced racing analyst and long-time punter, he has been producing value-led horse racing analysis since 2007, with a particular focus on identifying opportunities where the available odds offer potential value.
Alongside racing, James has extensive experience testing and reviewing online slots, giving him first-hand knowledge of games, features and mechanics across a wide range of providers.
Areas of Expertise
- Horse Racing Betting
- Racing Form & Value Analysis
- Sprint & All-Weather Racing
- Online Slots
- Slot Reviews & Game Features
Professional Experience
James has been analysing horse racing for almost two decades, developing his approach around form study, race replays, pedigrees and the circumstances that can influence a horse's performance.
From 2008, he ran his own racing tipping service and has also owned shares in a number of racehorses.
His particular punting interests include sprint handicaps on turf and the All-Weather, with a focus on assessing whether the available odds represent genuine value.
James also has more than 10 years' experience in online gaming and gambling and has tested, previewed and reviewed hundreds of slot games. His expertise spans gameplay, features, mechanics and jackpots, giving him extensive hands-on experience of what different games and developers offer players.
What James Does at Gambling.com
At Gambling.com, where he has contributed for six years, James provides daily horse racing tips, using detailed form analysis to identify his best bets from meetings across Britain and Ireland.
He also reviews online slots, drawing on years of hands-on testing to assess gameplay, features and the overall player experience.
Every article follows Gambling.com's Editorial Policy and combines detailed research with James' extensive experience across racing and online slots.
"My goal is to look beyond the obvious, analyse the detail and give readers informed insight, whether I'm assessing a horse or testing a new slot."






