Shannon Lane
Shannon is a North American sports betting expert at Gambling.com, covering sportsbook reviews, betting strategy and developments across regulated betting markets in the U.S. and Canada.
With a background in sports media, audience strategy and betting content, she helps readers make informed decisions by explaining sportsbook features, promotions, betting strategies and regulatory changes across North America.
Before joining Gambling.com, Shannon spent almost a decade at NFL Media, working on NFL.com and the NFL app, where she covered breaking news, live game-day content and the growth of regulated sports betting across North America.
Areas of Expertise
Professional Experience
After graduating from Northwestern University's Medill School of Journalism, Shannon joined NFL Media, where she spent nearly 10 years covering the NFL across its digital platforms.
Her work ranged from breaking news and live game-day coverage to reporting on the expansion of regulated sports betting, giving her a strong understanding of the relationship between sport, media and wagering.
That experience now informs her coverage of both the U.S. and Canadian betting markets.
What Shannon Does at Gambling.com
At Gambling.com, Shannon reviews sportsbooks, explains betting strategies and covers developments across regulated betting markets throughout North America.
Her work includes reviewing operators available to players in U.S. states and Canadian provinces, analysing promotions, mobile betting experiences and responsible gambling tools.
She also contributes to Gambling.com's YouTube series, The Edge.
Every review and guide follows Gambling.com's Editorial Policy and independent review methodology, ensuring readers receive accurate, transparent and up-to-date information.
“My goal is to help bettors navigate the fast-changing North American sports betting market with clear and trustworthy advice.”Shannon Lane
Latest Articles from this Author
