Betting Exchange

19+. T&C Apply

A betting exchange is an alternative available to the punter who does not wish to bet with bookmakers. For a backer who wants to have his odds matched or who wishes to bet against a positive outcome, the top exchange betting sites are the perfect solution with companies such as Betfair becoming increasingly popular in recent years.

Exchanges vs Traditional Bookmakers

The main difference between exchanges and traditional bookmakers is that, rather than betting against a gambling company, you are betting against another punter similar to yourself. This punter will have opposite views to you on the outcome of an event and, therefore, is likely to match your odds (matching becomes more likely the bigger stakes you wage). So, for example, if you think Manchester United will beat Manchester City at odds of, say, 2.3, then you will bet for this outcome to happen. The person against whom you are betting is wagering that an opposite outcome will occur. So, if you make a bet, then you do not stand to lose to the bookmakers, but to a fellow backer instead. Consider this when contemplating your exchange betting strategy. If you happen to like having a punt on football, then the bookmakers listed below are leading the field for football betting!

BrandIn-Play SoccerBet Builder SoccerManager Sack Race BettingBonusVisit Site
Established 2017
Yes Yes No Deposit C$50, Get C$50 in Free Bets
Established 2006
Yes Yes No 100% Welcome Offer up to C$300 + 50 Free Spins
19+. T&C Apply
Established 2016
Yes Yes No Deposit C$300, Get C$300 in Free Bets


However, this would never benefit a company such as Betfair, because where would its money come from? This is where you have to decide whether it’s worth chancing your arm on the exchanges. Betfair always makes a profit because it takes a small percentage of your profit as a commission – this is simply how a betting exchange works. Naturally, this is a much more sensible way of doing things from the bookmakers’ perspective, because it never stands to lose anything.

Lay and Back Betting

One of the unique advantages of the exchange market is that punters are able to lay, as well as back. This is not a concept practised by any of the major bookmakers, and Betfair have discovered rather a niche. The idea is a simple one: if you think an outcome is not going to happen, for example if you do not think that Manchester United will beat Manchester City at the given odds, then you can place a lay bet that indicates your desire for United to lose to City.

This is a very popular method amongst punters, particularly in live betting, when the odds are more favourable. If you think that a team is going to lose at half time when it is 1-0 up, the lay odds are better than they would have been at the start of the match. This, of course, is the general rule of thumb for all normal bookmakers when it comes to standard bets, but with the added option to lay rather than back.

Lay Bet

The ‘lay’ bet is possibly what Betfair is most famous for. This is the only service that provides you with the opportunity to bet against an outcome. This unorthodox option is a relatively new scheme offered to punters, and it is popular because, for example, in a competitive race the chances of the favourite horse winning are most likely lessened. Using the same ‘matching’ process as you find when you are ‘backing’ a horse, you can lay a horse to lose and wait to see if your bet comes through. If you're interested in horse racing betting, check out the list of bookmakers below.

BrandDaily Racing SpecialsLive Streaming RacingAnte Post RacingTote/Other MarketsVisit Site
Established 2001
Yes Yes Yes Yes
19+. T&C's Apply
Established 2006
No Yes Yes No
19+. T&C Apply
Established 2016
No Yes Yes No

Matched Odds

There are many benefits of using a betting exchange as opposed to traditional online bookmakers. Perhaps the most obvious is the fact that you are given the opportunity to offer your own odds on a horse, football team or any other sporting entity, and wait for your odds to be matched.

If your odds are matched, then you probably have better odds than you’d find if you bet with normal online bookmakers since punters, by nature, want decent odds. In all likelihood, the price will probably also be longer due to the fact that you cut out the ‘middle man’ that gambling companies ultimately represent. Both these factors give you the chance to enhance your odds and allow you to stay with one betting site rather than rooting through different companies’ offers.

Anybody can place odds and hope that someone else will follow them. Because Betfair is a free market, punters are usually inclined to try and make their odds better, and this is the main difference when compared with other bookmakers such as Ladbrokes and Bet365. The main benefit is that you are paired with a member of the public rather than having to go through a company to get your odds.


If the layout of Betfair seems unusual at first, it is probably because it shows its odds in decimals. Rather than the standard fraction used in high-street bookmakers, Betfair uses decimals because they give a more precise outcome of what you can win.

The exchanges are definitely worth exploring, if only because they offer the ‘lay’ outcome, which can be very useful to a punter who is against backing favourites. Add to that the user-friendly service, attractive odds and flexible betting options offered by sites such as Betfair, and you can see why the betting exchanges are always an appealing alternative for punters.

Related: Check out New Betting Sites For bonuses and offers.



Hi, I'm Dean Ryan

"A passionate sports betting broadcaster and journalist with over 15 years spent in the gambling industry."

  • Sports Betting
  • Odds Compiling
  • Horse Racing

Reviewer since June 2016