We Finally Settled The Red Or Black Casino Debate - Here’s The Winner!
The age-old casino question has finally been answered - and Red has triumphed over Black!
In a world-first live vote, hosted on a huge digital billboard on the Las Vegas Strip, Gambling.com, the global leader in online casino comparison and reviews, asked the Vegas public and the wider gaming community:
When the chips are down - do you go Red or Black?
More than 14,000 people had their say between October 7-14, with Red proving to be the official people's champion:
Red Rules The Tables!
But this wasn’t just a Las Vegas story - it was a worldwide discussion.
The "Red or Black?" campaign reached over one million people on X (formerly Twitter) and delivered more than five million impressions across all social media platforms. It truly was a people’s vote on a global scale.
Lighting up the Strip for a week, the interactive billboard displayed a live-vote count that updated every 60 seconds - inviting locals, tourists and gaming fans online the chance to play their part in answering one of the most iconic conundrums in casino history.
Voters also got a chance to win a VIP Las Vegas experience - for free!
Here’s a shot I took of the https://t.co/7TCnF0psRm billboard on display now outside the Miracle Mile Shops at Planet Hollywood on the Las Vegas Strip. pic.twitter.com/AhSh1pfKpi
— Larry Henry (@NEWSLarryHenry) October 13, 2025
Throughout the week the campaign caught the attention of crowds on the famous Vegas Strip.
From the busy G2E industry professionals visiting for a conference to passionate sports fans in town for the Raiders, Golden Knights and UNLV games - every person got a chance to have their say. And with Red now officially declared the winner, the debate is settled once and for all.
Dean Ryan, Marketing Director at Gambling.com, said:
"Our world-first interactive Las Vegas billboard has proved to be a hit, with thousands of casino players in Las Vegas and across the world taking part in our Red or Black campaign.
"The famous Las Vegas Strip really was the perfect backdrop for this debate to be housed, but the global interest outside of Sin City itself really adds additional weight to the final verdict."
