Joe is a sports & political betting expert at Gambling.com, covering football, tennis, darts, politics and major betting markets.
With more than 15 years' experience in journalism and digital publishing, he combines a strong news background with an understanding of odds, trends and the stories that influence betting markets.
Before becoming a freelance journalist, Joe spent five years at the Daily Express, progressing from sports reporter to deputy online sports editor.
Areas of Expertise
- Sports Betting
- Political Betting
- Football Betting
- Tennis & Darts Betting
- Betting Odds & Markets
Professional Experience
Joe has written about sport, politics and betting for major publications including the Daily Express, i, Daily Mail, UEFA.com, Daily Mirror and Daily Star.
His journalism career has included interviewing elite sportspeople, analysing political data and covering major sporting events.
After leaving the Daily Express in 2019, Joe established Short Story Ltd and expanded his work across journalism, SEO and digital content.
His experience includes producing content for betting brands including Paddy Power and Unibet, while he has also worked as English editor for F.C. Copenhagen.
What Joe Does at Gambling.com
At Gambling.com, Joe analyses betting markets across sport and politics, covering everything from football, tennis and darts to elections and political leadership contests.
Every article follows Gambling.com's Editorial Policy and combines current odds with detailed research and his extensive journalism experience to provide clear, informed analysis.
"My goal is to combine strong journalism with careful analysis to help readers understand the stories and trends behind the odds."






