FanDuel Sportsbook Canada Forms Partnership with TSN
To promote its brand in Canada, FanDuel announced a partnership with TSN. The sportsbook and television network will collaborate on content to elevate the viewing experience for Ontario sports fans.
The Ontario gambling launche on Monday, and FanDuel is one of the operators that will soon go live with its sportsbook and online casino offerings in the province.
"Bringing our industry-leading sportsbook platform to Canada is a watershed moment for FanDuel," Dale Hooper, General Manager, FanDuel Canada said in a media release. "Partnering with Canada's most iconic and trusted media company was integral to our strategy of delivering gaming content to passionate Canadian sports fans in the most entertaining and responsible way possible."
FanDuel will promote its mobile sportsbook and casino games through original content across TSN’s channels.
It will also be the exclusive provider of sports odds across TSN programming and have multiple integrations across TSN platforms, including in-game broadcasts, digital marketing, mobile apps and co-branding opportunities.
TSN will also highlight FanDuel’s numerous features, such as its Same Game Parlay bets, casino platform and free-to-play games.
"FanDuel is the undisputed leader in sports betting, and with the launch of sports betting in Canada they were the clear choice for us as a sportsbook partner," Stewart Johnston, Senior Vice-President, TSN said in a media release.
"FanDuel delivers an entertaining, customer-centric, responsible gaming experience with attractive odds that Canadian sports fans will want to engage with and we believe that combining their sportsbook with our expansive portfolio of live sports properties will not only deliver the exciting content that our passionate fan base demands but will provide new opportunities to expand the TSN brand."
Ontario Sports Betting Now Live
Ontario residents can now use a wide range of well-known sportsbooks and online casinos. On Monday, the Alcohol and Gaming Commission of Ontario (AGCO) launched the province’s new regulated market for sports betting and online casinos. FanDuel was one of the operators to go live.
FanDuel Sportsbook Canada and online casino will be available for download to Ontario residents for iOS and Android devices.
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