Ladbrokes Review 2025: Innovative Promos & Unique Games

Gambling.com Rating: 8.9/10

Our Verdict: Unique promotions and games help Ladbrokes stand out from the crowd, but there's room for improvement in some areas.

Quick Summary: Ladbrokes at a Glance

Ladbrokes has a big reputation thanks to many years in operation both online and as a high-street bookmaker.

This bookie has often been at the forefront of betting innovation, and this was evident when I tested the site, with several unique promotions I haven’t seen offered elsewhere.

In particular, the range of existing customer offers and free-to-play games has impressed me.

However, the betting app isn't the best I've ever used, as it occasionally lags when searching for markets and I sometimes struggle to find my bet.

Overall though, Ladbrokes is up there with some Ireland's best betting sites.

Our Ladbrokes Rating Explained

Gambling.com Rating: 8.9/10 (Highly Recommended)

Find out more about how we rate betting sites.

Ladbrokes Welcome Offer vs Offers From Competitors

Ladbrokes offers €20 in free bets to new customers who deposit and bet €5.

It's nice to get your free bets without risking much money, as most offers require a bigger outlay to trigger the bonus.

The Ladbrokes offer gave me four free bets worth €5 each and I had a nice degree of choice with my bets.

All of my free bets were available to use on any sport, which was a welcome surprise, rather than being limited to certain markets or events.

Bookmaker	Qualifying Bet	Free Bet Bonus
	Bet €5	Get €20
	Bet €10	Get €60
	Bet €5-10	Get €15-30
	Bet €10	Get €40
	Bet €10	Get €50

Top 5 Ladbrokes Offers For Existing Customers

For me, Ladbrokes has some of the most interesting existing customer offers of any bookie in Ireland.

The promotions cover a range of different sports and there are free-to-play games with daily prizes.

Ladbrokes Horse Racing Betting

Ladbrokes offers horse racing betting markets on all races across the UK and Ireland, as well as a host of international meets.

Best odds guaranteed kicks in from 8am every day, so you can guarantee the top odds on your selection if the starting price ends up being bigger.

Ladbrokes also has extra place offers for each-way bets, which apply to races across major Irish and UK meetings throughout the year.

If you’re a fan of the placepot, this is one of the few sites offering this Tote bet. 

Each day, there is a guaranteed €100,000 to be won if you can predict a horse to place in six races.

Ladbrokes lags behind competitors like BetGoodwin when it comes to money-back specials for racing.

Ladbrokes Football Betting

Alongside horse racing, Ladbrokes places a major emphasis on football betting.

On the football landing page, I always find numerous price boosts for live games and upcoming matches.

One of my favourite promos at Ladbrokes is the '1-2-Free' game, where you're tasked with guessing the correct score in three matches.

I'm yet to predict all three correctly, but I landed a €5 free bet for getting two right, and a €1 free bet on the couple of occasions where I predicted one score correctly. The best thing about this game is that - as the name suggests - it's completely free to play.

There's also the 'Fanzone' promotion, where I picked my favourite Premier League team and got special fan prices, odds boosts and team news alerts.

Like BoyleSports and bet365, Ladbrokes pays match winner bets out early if your team goes two goals ahead.

Just be aware that the BoyleSports early payout deal applies to more matches than the equivalent offer from Ladbrokes.

Ladbrokes GAA Betting

Ladbrokes and BoyleSports are the best two sites for GAA betting in Ireland.

That's due to the fact both bookmakers have had a physical presence in Ireland for decades, with betting shops dotted across the country.

With Ladbrokes, you can bet on a host of club games, as well as all the big inter-county matches.

Not many sites offer club GAA odds, so Ladbrokes really stands out from the crowd here with its hurling and football offering.

Most All-Ireland Championship games come with at least 13 markets, which is a major positive, considering most other bookmakers only have one or two markets available most of the time.

Ladbrokes Golf Betting

Ladbrokes rates as a decent golf betting option, with all the big tournaments and major championships covered by a wide range of markets and value odds.

There's also a range of special markets available year-round, where I can bet on performances over the course of a season (Rory McIlroy over/under major wins, for example).

The number of each-way placers paid by Ladbrokes has increased in recent years. 

When betting on The Masters, for example, up to 10 places are paid - which is more than sites like William Hill and Betway offer.

There are no live golf streams, but this is the case for nearly all golf betting sites, so I can’t knock Ladbrokes too much there.

Ladbrokes Tennis Betting

Tennis is one of the sports given priority at Ladbrokes and has pride of place in the navigation menu at the top of the homepage.

Live streams and lots of in-play markets are offered for even the smallest events in men’s and women’s professional tennis.

Some other tennis betting sites have live streams, but not as many as you'll find at Ladbrokes.

There aren't too many unique tennis promos to choose from, but an odds boost can used once per day on a tennis bet of your choice.

Ladbrokes Rugby Betting

Outside of the best rugby betting sites, online bookmakers are often found wanting when it comes to rugby.

At Ladbrokes, I've been able to bet on a player to score and his team to win, or on a team to win both halves.

These markets might seem basic to football bettors, but Ladbrokes has gone the extra mile to make them available for rugby punters.

Another nice touch here is the statistical view you see when you click through to bet on a game. I find the player and team stats useful for researching my bets.

More Sports & Special Markets at Ladbrokes

Ladbrokes has betting markets for 38 different sports in total, including extensive markets for American leagues like the NBA, NFL, NHL, and MLB.

I was particularly impressed by the basketball betting service here, with live streams available for the majority of NBA games alongside nearly every market I could think of. Unfortunately, you can't watch live streams of other US sports leagues.

Greyhound racing is another sport that deserves a mention when reviewing Ladbrokes. 

All big greyhound races in Ireland are streamed live, while best odds guaranteed works in the same way it does for horse racing.

If you’re a fan of a novelty bet, Ladbrokes is one of the better options out there, with markets for contests like the Eurovision, alongside movie specials like Next James Bond.

Ladbrokes Odds & Market Variety

When betting at Ladbrokes, I noticed that the value of the odds (compared to rival bookmakers) varied a lot depending on the sport.

For this reason, I conducted some in-depth research into the odds for a few different sports.

I found that the prices for Irish favourites like football and horse racing usually matched, or even beat, the best of the competition (bookmakers like BetVictor and William Hill).

However, for US sports, I've found better odds with companies that have an American site as well as an Irish one - the likes of Betway.

The depth of markets also varies a lot by sport and event profile. As mentioned earlier, sports like MMA lack markets, while on the flipside, sports like tennis and football have every angle covered.

Ladbrokes Bet Builder

Ladbrokes has a football bet builder but it’s not the best same-game acca I’ve ever used.

Unfortunately, the tool only covers one sport, even if it is available for an impressive range of football matches.

I could combine up to 14 selections for my bet builder, which is more than most sites allow, as you'll see from the comparison table below.

However, until Ladbrokes rolls the bet builder out to more sports, it will continue to lag behind in this area.

Bet Builder Comparison

Bookmaker	Maximum Selections	Sports Available
	Up to 14	Football Only
	Up to 12	14 Sports in Total
	Up to 5	Football Only
	Up to 8	3 Sports in Total
	Up to 5	2 Sports in Total

Live In-Play Betting at Ladbrokes

Ladbrokes makes in-play betting easily accessible from the homepage and it’s clear why they want to show off the live betting section.

I've watched football, horse racing, tennis, snooker, basketball and greyhound racing on the Ladbrokes site, with streams performing well in a pop-up window.

In order to watch live sports, you need to have a funded account, or to have placed a bet within the last 24 hours.

When I wanted to cash out a live bet, Ladbrokes had a few different options.

You can simply cash out for the price offered by the bookie, or you can take a partial cash out, which allows you to claim some cash back while leaving the rest of your stake running.

The range of in-play markets is just as impressive as the pre-event offering at Ladbrokes, in fact sometimes there are more betting options when an event is in-play.

When live streams aren't available, you can find live updates and in-depth match statistics to help with betting in-play.

User Experience & Site Design

Initially, the Ladbrokes site design can be slightly confusing, especially for those new to betting.

But after taking a few minutes to get used to the layout, I found it easy to access what I was looking for.

The most popular sections - like promotions or in-play betting odds - are available on the top navigation menu, with a sidebar where you can find each sport.

The homepage also offers quick access to any upcoming events, such as races or football matches.

The promotions page could be designed slightly better. The terms of each offer aren’t immediately visible, so some users might miss offers they'd be interested in.

Another little quirk is that you sometimes have to toggle to 'Future' to find events that are coming up in the next few days. 

It's an extra step that most bookies don't require - usually you expect to see the odds straight away when you click into a sport or competition.

Depositing & Withdrawing Funds

Ladbrokes Betting App

I enjoyed using the Ladbrokes betting app on both iOS and Android, but I did find one or two issues.

In my experience, the app was a little slower to load on both devices than I would have liked.

However, user reviews on app stores are mostly favourable, with a 4.7/5 average user rating on the Apple App Store and a 4.4/5 rating on Google Play.

One thing I really liked about the app was the push notifications. These were particularly useful during the Cheltenham Festival, when I was alerted to free bets waiting for me in my account.