Pennsylvania Sports Betting Resets Handle Record in November
Similar to the previous few months, the growth of the market was influenced heavily by Pennsylvania’s mobile betting market in November. In fact, more than 84% of the state’s robust November handle figure came via Pennsylvania’s growing number of mobile sportsbooks.
Compared to October, the Keystone State’s online handle grew 34%, from $198.68 million to $266.74 million in November. The strong mobile showing combined with the retail betting market to grow Pennsylvania’s total handle 31% over October’s previous state record of $241.18 million.
Pennsylvania Sports Betting Revenue, Nov. vs. Oct. 2019
|Nov. ‘19||Oct. ‘19||Change|
Analyzing Pennsylvania’s Early Sports Betting Success
Pennsylvania began taking bets at retail locations at the end of 2018 and started offering mobile betting options in May 2019. By the time NFL and college football season began in September, Pennsylvania’s sports betting market had been running long enough for the state to capitalize on the busiest betting season of the year.
Whereas some states that legalized sports betting have been slow to embrace mobile betting, or have introduced clunky age verification processes that limit bettors from fast and convenient legal betting options, Pennsylvania’s sports betting market is more like the industry-leading effort in New Jersey.
After the landmark U.S. Supreme Court decision overturned the decades-long federal ban on sports betting back in May 2018, New Jersey was quick to roll out the premier sports betting model in the nation.
While Pennsylvania might not have copied everything New Jersey did to become so successful in such a short period of time, Keystone State lawmakers might have at least been successful at nailing the most important aspects of creating a successful sports betting scene by focusing on the encouragement of competition among online sportsbooks.
DraftKings and Unibet Launched in November
More mobile betting options continue to roll out for Pennsylvania bettors as the state’s relatively new sports betting market continues to mature.
Pennsylvania Mobile Sports Betting Revenue
|Fiscal Year (July-Nov. ‘19)||$745.792M||$147.737M||81%|
Pennsylvania bettors had five online sportsbooks from which to choose at the beginning of the month but ended November with two more to bring the number of available mobile betting options to seven online sportsbooks.
The latest mobile sportsbooks to begin taking bets in Pennsylvania last month were DraftKings Sportsbook PA and Unibet Sportsbook. DraftKings launched on Nov. 7 through licensed casino partner Meadows Casino & Racetrack. Unibet did the same five days later with Mohegan Sun Pocono.
Both now hope to compete with market leader FanDuel, which continued to lead the way again in November among Pennsylvania online sportsbooks. Via its deal with Valley Forge Casino in suburban Philadelphia, FanDuel collected $149.74 million of its $153 million total in online handle, well over half of the state’s total online handle.
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