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Executive Management of Group Plc

The founder led management team at Group Plc has more than 50 years of combined experience delivering performance marketing results within the regulated online gambling and media industries. Much like the broader organization, the management team showcases international diversity, with representation from the United States, Sweden, Ireland and the United Kingdom.

William Hanson, head of commercial operations and Ellen Monaghan, head of people joined the company as it experienced fast growth and have played important roles in scaling the organization.Elias Mark, a Swedish national who formerly was a director of Highlight Media Group (at one point the world's largest online poker affiliate), was appointed Chief Financial Officer (CFO) at the beginning of 2017.

The latest additions to the management team include Max Bichsel, leading the U.S. business, and Lee Gwilliam, leading operations.

Last updated: September 17th 2020

Charles Gillespie

Charles Gillespie is Chief Executive and co-founder of Group Plc and has served as a member of the board of directors since incorporation. Charles has led the Group on its path to becoming the fastest-growing performance marketing company for online gambling and the best positioned organization to take the new American sports betting market. Charles is a recognized leader in the online gaming industry and was named Sports Betting Community (SBC) Leader of the Year in 2019. He is cited regularly by business and industry media, advocating for a free and open online gaming market in America. Charles graduated from the University of North Carolina, Chapel Hill with a B.A. in Political Science & Entrepreneurship.

Kevin McCrystle

Kevin McCrystle is Chief Operating Officer and co-founder of Group Plc, where he oversees all aspects of organizational growth. Kevin has led Group to become a global performance marketing leader with more than 100 employees. Kevin has developed and implemented the Group’s strategy for product, marketing, content and sales functions, as well as the integration of the Group's key acquisitions. In 2015, Kevin established the Group’s Dublin office and he recently relocated to the U.S. to focus on the company’s American growth plans. Kevin graduated from the University of North Carolina in Chapel Hill with a B.A. in Political Science and Philosophy.

Elias Mark

Elias Mark is the Chief Financial Officer of Group Plc and is responsible for the company’s finance function, including reporting, controlling, capital structure and investor relations. Elias and his team manage all aspect of the Group’s financial planning, operational and financial goal setting, budgeting and forecasting. Elias has played an important role in the Group’s growth strategy through both debt and equity capital raising and through acquisitions. Elias has more than a dozen years experience in finance and fundraising, working with investors and advising on and implementing investment strategies. Elias has a M.A. (Hons) in Management from the University of St. Andrews.

William Hanson

William Hanson is Vice President of Commercial Operations of Group Plc, where he oversees the monetization of the Group’s business. William and his team are responsible for collecting, analyzing and presenting data to help identify ways to increase revenue, optimize operations and leverage market trends. William serves as president of KAX Media America, the Group’s American subsidiary. During his 12-year tenure with the Group, William has played an important role in early growth and held a variety of roles across three continents including management of content, commercial relationships and finance. William is a graduate of the University of Florida, Gainesville with a B.S. in Finance.

Ellen Monaghan

Ellen Monaghan is Director of People Operations at Group Plc, where she leads global people strategies. Ellen and her team have led the opening and expansion of the Group’s offices in Dublin, Malta and Charlotte through talent acquisition and management. Ellen guides the Group’s employee performance, learning and development and engagement initiatives. Under Ellen’s leadership, the Group was shortlisted as one of the industry’s best places to work by Sports Betting Community (SBC). Ellen was recognized by iGaming Business as one of the industry’s women to watch. Ellen joined the Group from Openet and has a B.A. (Hons) in Politics and Sociology from University College Dublin.

Max Bichsel

Max Bichsel is Vice President of U.S. Business for Group Plc and is responsible for growing business with operators and partners as more states legalize, regulate and offer online gaming. Max and his team create new revenue opportunities and interface with regulators on behalf of the Group. Max is an expert on the American online gaming and sports betting markets and has been cited by regional news outlets ranging from the San Francisco Chronicle and Indianapolis Star to the Iowa Gazette and Press of Atlantic City. Max joined the Group after leading sales for Kambi U.S. and Selligent. Max played golf at Texas Christian University and received a B.A. in Business Administration.

Gerry Ahern

Gerry Ahern is Director of North American Content for Group Plc, where he oversees the American aspects of content production for, and the Group’s other sites serving the American online gaming market. Gerry’s team of writers, editors and handicappers produce breaking news and feature stories, product reviews, expert tips and picks. Under Gerry’s leadership, the Group became the first gambling-focused media entity to gain membership into the Associated Press Sports Editors (APSE) and recipient of two writing awards in the 2019 APSE contest. Gerry previously held senior positions at Yahoo! Sports and USA Today Sports Media Group. Gerry graduated from Marquette University with a B.A. in Journalism.


Lee Gwilliam

Lee Gwilliam is Vice President of Operations of Group Plc, where he is responsible for optimizing the Group’s internal processes. Lee and his team are responsible for identifying, recommending and implementing new tools, processes and systems that help the Group scale and grow as it takes on the American online gaming and sports betting markets. Lee is a seasoned poker player and brings a number of attributes from the game to his role to the Group including adaptability, consistency and discipline. Lee has more than 15 years experience in management, sales and customer service in online marketing and online gaming. Lee previously held roles with Blexr and Aspire Global.