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Before we get into it, you may be wondering how we define a new betting site. Firstly, the site must have launched sometime in the last two or three years. Alternatively, older sites that we have reviewed in the last 12 months and added to our list of recommendations can make the cut as well.
Either way, we want to connect our readers with the best new betting sites available to bettors in Ireland. Since many new online bookmakers take an innovative approach, you can find better odds as well as enticing welcome bonuses for new customers.
While it is easy to assume established bookmakers are automatically better, we advise not to overlook new betting sites.
In many cases, new bookies are willing to go the extra mile to attract new players, and you can often find benefits such as excellent rewards programs and a wide variety of in-play betting markets.
Choosing the best new gambling sites is not as easy as you may think. Dozens of new betting sites launch each year, so separating the best from those to avoid is often a challenge. That is why we are here, to give you a complete overview of all the new betting sites that are worth your time.
But what exactly do we look for when reviewing brand new betting sites? We use a team of dedicated experts with a vast knowledge of the betting industry, meaning we leave no stone unturned.
Our Gambling.com team employs a strict review process that covers the following considerations:
New bookies can make an instant splash by offering a wide selection of betting markets across multiple sports. We want to see new betting sites that provide betting markets for all types of bettors in Ireland. Whether it is football betting, horse racing cricket, rugby, US sports like the NFL and NBA, or less popular sports, we expect a breadth of options to be available.
Players crave great value for money when wagering on popular sports markets - and for good reason. Our recommended new bookies offer competitive odds. With reasonable prices, players can get more significant profits when they score a winning bet.
Our team looks for sites that deliver in-depth live betting options. In-play markets can be dynamic and exciting, which is why we want to see as many live betting as possible in our recommended new betting websites.
Bonuses and promotions are a key part of the sports betting experience. During each review, we check the quality of bonuses available at the newest betting sites. Each site we highlight offers lucrative bonuses and generous wagering requirements to help players easily claim an offer.
We recommend bookmakers that have offers with no hidden limitations, just straightforward bonuses that can boost your bankroll.
In the modern era, new online bookmakers should be available on mobile as well as desktop. We expect nothing but a seamless and enjoyable user experience on both. So, our review involves extensive using of both websites and betting apps to ensure an excellent experience on any device you want to use.
Every bookmaker is bound by law to verify new player accounts. Our recommended new betting websites must perform certain checks and add specific questions to the registration process.
Still, it is essential that the sign-up process is efficient and allows you to start wagering with minimum fuss.
There are so many ways to handle money these days, from traditional to more modern methods. The best new betting sites offer a wide selection of payment options, including traditional bank transfers, e-wallets, debit cards, and sometimes even cryptocurrency. Not only does this provide flexibility, but it also gives users access to secure deposits and withdrawals.
Having as many payment options as possible is essential, but our reviewers also look for new online betting sites that make cashing out as quick and efficient as possible. Punters should be allowed to quickly get their hands on their winnings, so our recommended sports betting sites make the process as swift as possible.
Sometimes it can feel like the party is over when you become a regular player. That is why we recommend new bookies that provide generous VIP/loyalty programmes.
These programmes provide regular bettors with perks such as free bets, which is always a nice touch.
Security and player safety is at the forefront of any sports betting site review we undertake. We only recommend new online betting sites on this page that hold valid licensing from the UK Gambling Commission, Malta Gaming Authority, or similar highly-regarded regulators.
The best new betting sites work hard to ensure customer data is kept safe. The online bookmakers recommended on this page protect your personal information and financial data by using the latest encryption technology and partnering with global payment platforms.
Problems can occur at even the best new betting sites. Perhaps it is a simple account issue or something more serious. Either way, swift communication and helpful feedback from customer support teams is vital.
Our review process tests customer support and runs the rule over live chat features, FAQ sections, and other contact methods.
Sometimes, it is helpful to listen to what other people are saying. During our reviews, we extensively research new bookies to see what other bettors think of them.
We check if a site is well-regarded amongst customers and what general user reviews say, as this often gives a good indication of a betting site's quality.
Now you know what goes into picking the best new online sports betting sites, it’s time to get down to business. Below are our expert selections for the most promising new sportsbooks that have debuted in recent years. Remember, it is worth checking back to this page regularly as we frequently update our recommendations and highlight new bonuses available at these top sites.
Betiton is one of the newest betting sites in Ireland. However, since its 2020 launch, the company has wasted no time developing a reputation for quality. Created by former Karamba managing director Arnaud Serorur, Betiton is a licensed sportsbook that offers extensive betting markets across over 25 sports.
Betiton has plenty of room to grow because it is such a new sportsbook. For example, we'd like to see the bet builder (same-game multi) feature added to keep up with more established competitors.
However, this new bookmaker does excel in many areas. Betiton has one of the best VIP programs around. Its VIP Club is a well-thought-out loyalty section that allows players to level up across seven tiers by wagering and spending money.
For every €40 you spend on the site, you receive 1 Reward Point for the Betiton VIP Club. Some of the perks along the levels are excellent, including cashback deals, free bets, access to VIP tournaments, personal offers, and bigger deposit and withdrawal limits.
Betiton covers over 25 sports and occasionally extends the number for special one-off sporting events.
Players can start betting for stakes as low as €1, and you can find plenty of pre-match and in-play betting options at competitive odds.
If you are heading to FansBet as a new customer, you can claim a generous free bet offer worth up to €1500 across three deposits.
Beyond the welcome offer, the best reason to head to FansBet is the pricing across a range of sports. Under the 'promotions' tab, meanwhile, you can find frequent deals like odds boosts, so you can often get even better prices.
Odds on FansBet tend to be strong, so its always worth pricing up betting markets here and comparing them to other sites - especially for football markets.
Our review team compared odds to rival sportsbooks betting across popular football markets like the Premier League and La Liga. The results show that Fansbet offers marginally better odds than many competitors.
There are around 30 sports covered, although some niche sports have limited markets, something we'd like to see improved over time.
Our team also discovered that Fansbet takes a proactive approach to responsible gambling, making it a leader in this area. Available resources include self-assessment tests, time-outs, self-exclusions, deposit limits, product blocking, and the ability to close your account if necessary.
SportNation has swiftly become a favourite amongst bettors since its launch in 2017.
This site is an excellent option if you like horse racing, as hundreds of markets are available each day. The live betting feature at SportNation is also a real plus, with over 10,000 lines each month covering a wide selection of sporting events.
We would like to see a few more payment methods added as time goes on - but rest assured that the main baking options (Visa debit, PayPal, Mastercard debit) are catered to.
This new betting site is ideal for bettors who like to spread their online gambling across multiple sports. There are 35 sports available, from big hitters like football, golf, and tennis, to more minor sports like futsal and darts.
The horse racing and greyhound racing sections at SportNation cover an impressive 100 dog races and 400 horse races from around the world each day.
Rounding out a complete betting experience, SportNation offers a robust live betting section, with in-play football betting being the highlight here.
This is accompanied by a solid live streaming section. All horse racing streams are free, meaning you do not need to place a bet first to watch.
We fully expect new betting sites to have high security standards, brilliant desktop and mobile usability, and privacy policies in place. Our review team goes to great lengths to ensure the bookies we recommend provide in these areas. However, at the core of any top-notch is the overall betting experience. We will not highlight the site without competitive odds, a good selection of markets, and robust live betting options.
So, when you visit one of the latest betting sites recommended on this page, you are guaranteed a stamp of quality. It is good to have many sports covered on a sports betting site, but more essential is a wide selection of lines within the sports. We want to see the highest number of future and in-play markets. On top of that, those markets should offer value for money through competitive odds that will appeal to gamblers in Ireland.
An excellent way to see what we expect when reviewing new betting sites is to have a look at two popular sports:
Since football is one of the most-played sports globally, it makes sense that it is the most popular sport to bet on in Ireland. Sports betting sites compete against each other to deliver the best football markets and prices. So, what exactly goes into the best football betting sites? New bookies need to go big to stand out from the crowd and attract customers.
A top-quality betting site should deliver a massive selection of betting markets. We are not just talking about the major competitions, like the Premier League, La Liga, and Champions League. There should also be markets on smaller divisions, women’s football, and even U21s and other youth games.
Essentially, if there is a professional football game happening globally, a top-quality sports betting site should cover it. We love to see plenty of pre-match markets, but in-play live betting is where football comes alive. Leading new betting sites should be at the cutting edge of real-time betting and cover a wide range of options.
We want to see in-play markets covering every aspect of a match, including player actions, interval scores, next goals, and more. While it is understandable that there are more live betting options for bigger games, the more matches with in-play markets, the better. Of course, all available lines should come with competitive odds.
Horse racing remains one of the prominent betting tickets in the Irish gambling scene. With hundreds of races each day globally, bettors must have as much access to those races as possible. When you visit one of the sites we recommend, you should be able to wager on horse races around the globe.
Of course, getting access to quality odds is also essential, giving you the best chance of profit on your bets. Another benefit we like to see in a horse racing section is the live streaming of races worldwide.
The best horse racing betting sites will provide special offers, such as guaranteed odds or odds boosts. Ensure to check the promotion section of our highlighted betting sites to see what deals are available. Finally, having a low minimum stake for races allows more people to play, so we always check for affordable entry-level horse race betting as well.
Welcome bonuses and offers for existing players are a standard part of the online betting scene. Sportsbooks provide welcome packages to attract new players, while ongoing promotions keep existing players happy. Think of it as a win-win situation; the casino gives you a little extra as a reward for being a loyal player (and spending money).
For new betting sites, attracting customers is essential. Since new bookies do not have an established reputation or presence in the market, new operators often provide lucrative bonuses to entice and attract players. When comparing the brand new betting sites on this page, you will find the following typical bonuses:
We want to make it easy for players to connect with the best offers at new betting sites. Below you will see the top sites recommended by our dedicated team of sports betting experts, each providing access to top welcome bonuses and ongoing promos. Take a look and sign up today to grab yourself a generous welcome offer!
Do you think you can predict the outcome of matches? Do you enjoy the drama and excitement of watching live sports seeing what comes next? If you are nodding in agreement, then live betting is definitely for you.
Live betting is the ultimate sports betting experience, bringing new markets, flexibility, and excitement. Many of the best in-play betting sites are market leaders in this area. Sites enter the market as innovative and modern sports betting operations, so in-play betting should be at the forefront of the website.
When a sporting event offers in-play betting, the whole game, fight, or race comes alive. Options vary depending on the sportsbook, the sports, and the event. Top-level football tends to have the most in-play options, but other sports also provide live betting, like tennis, hockey, cricket, basketball, and more. Aside from wagering on what happens in real-time, you can still wager on pre-match options (albeit with different odds) during play.
While we know that live betting is fundamental to brand new bookies, what does this mean? Essentially, when we review a site, we are looking for it to fulfil live betting features that all top sportsbooks should have. Aside from the betting markets, a top in-play section will function seamlessly on mobile and desktop devices.
Live streaming adds an element of thrill to your sports betting experience, and top sports betting sites offer this feature across a wide selection of sports. To enjoy live streaming, you will usually need to have placed a bet within 24 hours and have a positive account balance to tap into live streaming.
Esports is now one of the most popular sports worldwide, with hundreds of millions of people watching events each week. If you are unfamiliar with esports, these are online gaming events that professional players play. Therefore, people treat eSports like athletic sporting events. Sportsbooks have quickly taken notice of this new market and now offer robust betting options on esports.
New betting sites often lead the way in esports betting because they launch with an eye on innovation. At the sites we recommend on this page, you can find a wide selection of esports markets. So, what kinds of bets and esports are available at eSports betting sites?
Well, betting sites have done an excellent job in recent years of expanding the events they cover. These days, the selection is broad and includes popular games like FIFA, Fortnite, Call of Duty, Defense of Ancients 2, League of Legends, and much more. Bookmakers provide numerous markets for league events during the esports calendar.
Bets are similar to what you would find for regular sports. You can bet on match outcomes and even pick up some in-play markets. We expect any top sports betting website to offer esports betting to be competitive.
The best new betting sites in the work perfectly on mobile devices. Many new bookmakers offer a dedicated betting app for iOS and Android devices. In addition, every site recommended on this page is optimised for mobile browsers through responsive HTML5 technology. Ultimately, this lets you enjoy sports betting and casino games at a tap of your screen, whether you are out and about, commuting to work or just lying on the sofa.
New betting sites tend to be much easier to navigate and offer slicker mobile betting platforms than established rivals, as they adopt a mobile-first strategy. These sites take advantage of all the latest technological developments to provide a quality betting experience on all devices. You should be able to rapidly find betting markets you are interested in and place wagers with a few taps of your finger.
High-quality new online bookies have feature-rich apps that allow you to stream sporting events, enjoy live betting, and choose from hundreds of different slots, table games and live dealer games. On the best betting apps, you will find reliable, user-friendly and fast-loading mobile-responsive clients.
By now, you know the ins and outs of new betting sites. But you may be wondering what makes them better than more established bookies? While there is nothing wrong with visiting a well-known sports betting operator, there are many unique benefits to using the latest betting sites. Let’s take a closer look at some of the advantages:
Betting sites that are fresh on the scene will team up with leading online betting software providers to offer customers a polished experience. This market sector is highly competitive, so new online bookmakers have some crucial decisions to make. However, the result should always be a seamless experience that allows you to place bets quickly and with minimal fuss.
A new sports betting site will have two clear options when it launches; to develop its own proprietary technology or use an off-the-shelf technology provider.
A bookmaker will need a large team of odds compilers and a large development team to create its odds and maintain its platform. Even the largest and most established bookmakers, such as bet365, Paddy Power and William Hill, receive odds data live from suppliers like OpenBet, Betradar and Geneiety. These suppliers offer a high degree of customisation, allowing operators to differentiate themselves from one another.
However, many new online bookmakers use respected, award-winning tech providers, such as SBTech or Kambi, to power each site’s sports betting platforms. That allows them to offer a wealth of markets on a massive range of online sports betting without having to employ an army of odds compilers and developers.
You will often find that the layout, the betting markets and even the odds are the same at these sites. Each platform can then provide a unique experience by choosing bespoke bonuses and promotions and adding its branding and colour schemes onto the platform. We will highlight the software that each of the new betting sites vying for your attention uses, so you can check they are licensed firms.
Kambi and SBTech are the most popular sportsbook providers among new online bookmakers, while Inspired Gaming powers a lot of virtual sports. Betradar is the go-to provider of live data, Geneiety is a multi-channel platform, and OpenBet is an industry titan, so these are always good names to look out for.
Established sportsbooks are great, but the future is here. New betting sites provide a fresh approach to online sports gambling. Whether it is unique contemporary designs, eye-catching bonuses, or offering market-busting odds across various sports, new bookies are always worth checking out. And that’s what we are all about, providing you with the relevant information and connections to the top new betting sites.
Our dedicated review team heads out into the busy landscape of online sports betting and tracks down the best new sites. What you see on this page are those sports betting sites that pass our strict criteria. Not every new betting website makes it onto this page. For those that do, we are confident recommending these sites for their reputability and quality.
Visit one of our top new betting sites and enjoy wagering on the biggest sports and events, including live betting markets. And while you’re at it, claim a generous welcome offer today!
Yes, every site we recommend on this page is legal, reputable and safe for all players. Our review team ensures that every one of the new betting sites we highlight holds valid licensing from the UK Gambling Commission (UKGC) or other legitimate gambling jurisdictions.
Sometimes, yes. New betting sites are entering the most competitive sports betting market worldwide, joining dozens of new sites and countless established sports betting brands. To stand out from the crowd, a new operator may offer better odds than its competition.
New bookies come with some clear benefits over established betting sites. For example, new bookmakers can often give you better bonuses and improved odds to stand out in the busy Irish gambling scene. You can also get innovative new technology and features.
You can find the best new mobile sportsbooks right here on this page! Our team of dedicated reviewers have tested all the latest mobile sports betting sites and recommended only the best to you. We only suggest licensed and reputable platforms to our customers, meaning you can bet on all your favourite sports and markets with confidence.
On our page highlighting the best new betting sites in Ireland, you can see platforms that offer the hottest bonuses. Whether it’s a free bet, welcome bonus, a risk-free bet, or a deposit match for existing players, our recommended sportsbooks cover it all.
Our recommended new betting websites offer a wide range of sports and markets, yet all will provide a great range of bets and odds on the most popular sports, including football, cricket, rugby, tennis, greyhound and horse racing and much more.
You can find the newest sports betting sites right here on this page! Our dedicated team of gambling experts hold sportsbooks to strict criteria, meaning you can only discover the best and most reputable new online betting sites on this page.
When you visit one of our recommended new betting sites, typical bonuses you can find include a free bet or a risk-free bet, which provides a free wager on the sportsbook. Other options such as deposit matches give you a percentage of bonus cash on top of a deposit you make.
All the new sports betting sites highlighted on this page are licensed by the UKGC (or another respected gambling regulator), meaning they must adhere to responsible gambling regulations. These sites will allow you to take time outs, self-exclude and impose limits upon your play while providing a great deal of help and advice.
"A passionate sports betting expert and journalist with over 15 years spent in the gambling industry."