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Betradar, a leading betting software, sees its mission as a simple one; "We seamlessly integrate sports-related live data and digital content with our client’s businesses." Betradar partners with over 450 online bookies and 30+ lotteries including industry titans William Hill Sports and Bet365 Sports (2016 GIA 'Sports Betting Operator of the Year').
The Swiss-based supplier conglomerate provides live sports data, the backbone of sports-betting, as well as sports-related content to be used throughout their clients' sites. The mediums by which they provide these services is what sets them apart from the rest of the competition. Betradar offers a wealth of solutions for a wide-range of products including mobile, tablet and browser live data solutions.
Betrdar's influence might go unnoticed by some - thanks to their seamless transition into their clients' offerings - but that doesn't mean it isn't far reaching. Betradar solutions can be found across five continents and in over 80 different countries. They partner with some of the biggest names in sports, like the International Tennis Federation (ITF), and have a client list spanning over almost 500 brands.
Players with any familiarity with the world of online sports betting will certainly recognize at least one client partnered with Betradar if not most of the clients. Their clients include an epic list of the top online bookmakers in the world including Coral Sports, the premier betting offering of the industry leading Gala Coral brand, as well as Ireland's favorite Paddy Power Sports.
Betradar also has well-known partners to go along with their epic client list. As mentioned, the Swiss supplier partners with one of the biggest names in the world of tennis, the International Tennis Federation (ITF) as well as the International Basketball Federation (IBF), World Snooker (the governing body of professional snooker), and the Professional Darts Corporation (PDC), one of two premier professional darts associations.
As eSports continues their rise into the upper echelon of sports coverage and betting, Betradar and others jump on the band wagon. Betradar began a partnership with the world's largest eSports company, Electronic Sports League (ESL), in 2015. But it's not just sports-related partners Betradar utilizes, they have also secured a partnership with the World Lottery Association (WLA).
Betradar whole-heartedly believes "every second counts" when it comes to live data solutions and digital content. Seconds can determine the if their client secures a wager or gets a site visit or not and Betradar won't be having any of that. Their pledge isn't directly related to speed but heavily relies on it; Betradar prides itself on its concentration of the most expedient distribution of facts and facts alone. The company slogan even reads: "Betradar, driven by facts."
Players using Betradar clients might not even realize it as most their solutions merge with the client's content so well the common player won't even notice the difference. From live data widgets to sports-related content, it'd be tough to find a player unsatisfied with the services provided across all their client's platforms.
Betradar believes its seemingly endless list of services and solutions can be categorised into 5 categories:
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