When you place sports bets with certain bookmakers, you are often using sophisticated betting software in the process. Several operators work in tandem with these providers in order to provide a first-class betting service to their customers, especially when it comes to In-Play betting.
While it is easy to overlook, a solid software platform can greatly influence the user experience, especially when it comes to online betting sites. While unique bingo software suppliers might get more publicity, the top betting software providers quietly go about the work of producing high-end gambling experiences for all who join their online bookies.
Online casino and bingo software suppliers might get all the attention but don't sleep on these betting software providers, they might just surprise you. Here now is a glimpse into some of the hallmarks of the top-tier betting software providers.
Most betting customers will be blissfully unaware of OpenBet although this software company creates the betting interface for some of the world’s biggest online bookmakers. This includes Paddy Power, Betfair, William Hill, Ladbrokes and Sky Bet. Regarded as the market’s leading software provider, their Informix Dynamic Server allows for millions of bets to be placed simultaneously through a number of bookmakers.
This is a software provider that forms part of the Playtech stable, with GenBet being the multi-channel sportsbook platform that has the ability to create over 100 football betting markets for a particular match. There have been partnerships with Ladbrokes, Coral and Betfair along the way, with Geneity being licensed by the UK Gambling Commission.
Many new bookmakers who enter the UK betting space will partner with SBTech and you might have noticed that operators such as 10Bet, NetBet and Karamba all have similar-looking interfaces. That is because their markets and odds are coming from the same place, with this company providing many bookies with a white label solution which offers competitive odds across a range of sports betting markets.
This company are less about providing a trading platform to customers and more about the provision of sports-related live data and digital content to leading bookmaker websites such as bet365. When you see the live scores appearing in the In-Play section of a particular betting site, along with other key data and infographics, the chances are that Betradar will be streaming their feed through this channel.
Whether or not you’ve ever placed a virtual sports bet, you can’t deny the popularity of these betting markets and Inspired Gaming have emerged as the market leader when it comes to this form of online wagering. They are also the world leader in Server-Based Technology and they work in tandem with OpenBet to provide virtual sports products to the leading bookmakers.
This is another software provider that provides a white-label sportsbook platform and you will see similar Kambi interfaces when you visit operators such as Unibet, 888Sport and Leo Vegas. This Malta-based firm now over 120,000 live betting events every year as well as over 250,000 events from a pre-match perspective. This is a company renowned for supplying user-friendly software.
How we Review the Best Betting Software Providers
One size doesn’t necessarily fit all when it comes to betting software providers. That’s because each company provides a different service. Some might offer a trading platform, others will literally provide a bookmaking service including odds, while there are those that provide sports data which is especially pertinent for In-Play betting.
Naturally, industry reputation is important and the actual bookmakers who work with each software provider can offer a recommendation all by itself. If we like betting with a particular betting site and it’s powered by certain software, then the two things go hand in hand.
If a software provider is actually supplying odds and white labelling their product, then it’s important that they hold a UK gambling license and that they are regulated accordingly. They don’t necessarily need to be trading directly to customers in order to need a license.
However, a software provider is supplying their betting products, we can always rate their user experience either directly or through a bookmaker website. Does the interface offer a clean betting experience, are the odds competitive and is the live data completely on point?
We can also look at the full product range that is being offered by that software provider. As each company has a big team of developers, they are always looking to innovate and create a new product that will be embraced in this vertical. Things like In-Play, Cash Out and Bet Builder are among the latest new releases.
18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
18+ • New customer offer • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game
In some cases, a software provider will be responsible for coming up with a bonus mechanism for their betting partners and we can look at how a free bet can be claimed and the process behind it. We also need to understand how accessible the products are because the aim is for them to always be user-friendly.
How Betting Sites Provide Odds
You might have noticed that bookmakers have different odds available for sporting events. This is because they might have different margins factored into their prices or it might be because they are using third-party providers who supply the markets and odds for a huge range of sporting events.
A company such as bet365 will use proprietary trading software to create their odds, while they also have an in-house team of traders who research the latest events and come up with prices that can be offered to customers. Naturally, these odds can be altered depending on the weight of money that comes for any of the selections.
Those betting sites that rely on software providers for their betting interface or prices have less control, although the bookmaker in question can still amend the odds that are being supplied and change the algorithm in accordance with their view of a sporting event. Some operators are keen to be aggressive and take on the favourites for certain sports.
The same applies to In-Play betting. You might find that certain bookmakers offer identical prices when the odds go live and that means they’re likely to be using a provider who specialise in In-Play betting odds. However, there might be a difference in the Cash Out value depending on how the bookies have decided to fix the prices.
Odds are extremely important when plotting your bets, and the online bookmakers we have listed below have some great Price Boost offers!
18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
18+ • New customer offer • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game
Live Betting Data
In-Play betting continues to be the future of sports wagering and, for many customers, it’s the only type of betting that they know. Therefore, betting sites need to be on the ball and ensure that they can provide a first-class live betting service across a huge range of sports.
It’s not just the provision of live odds which attracts a betting customer. You also need to be able to stream live data pertaining to the sporting event in question, especially if there is no live streaming available. Suppliers such as Betradar actually provide a live data widget service which allows a bookie to house the information in the relevant sections.
Bookmakers need to be completely confident that the live information on their website is accurate and up-to-date. Therefore, the data stream needs to be in real-time and the same applies to the In-Play prices that are fed through from the odds providers.
Betting sites themselves will have a team of developers who are able to take the odds and data feeds and then house them in a presentable fashion on the website, through the mobile site and in the app. It’s a case of rerouting the data into the relevant section and making sure the bet functionality works.
Established 2001
In-Play Sports
The number of sports with in-play betting available
Cash Out In-Play
31
Yes
In-Play Multis
Live Streaming
Is there live streaming of sporting events?
18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Established 2020
In-Play Sports
The number of sports with in-play betting available
Cash Out In-Play
27
Yes
In-Play Multis
Live Streaming
Is there live streaming of sporting events?
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
Established 1997
In-Play Sports
The number of sports with in-play betting available
Cash Out In-Play
16
Yes
In-Play Multis
Live Streaming
Is there live streaming of sporting events?
18+ • New customer offer • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game
Streaming Services
Every bookmaker has now latched on to the fact that it’s a good idea to have live streaming of sporting events at their website. After all, what could be a better customer experience than being able to log into their betting account and watching a football match from start to finish without having to pay for the pleasure?
Having live streaming available is also great in terms of encouraging customers to bet In-Play on the events being shown at the bookmaker website. Live streams and In-Play odds go hand in hand, with an operator clearly aiming for customers to remain at the bookmaker website for as long as possible to increase the chances of them gambling.
There are many great examples of live stream providers and Betradar is clearly leading the way in terms of integrating this technology into a betting site, although a bookmaker also needs to secure a deal with the rights providers when it comes to the various sporting events. Sometimes there is a restriction on the number of bookies who can show the matches.
Interface
Whether you are betting through desktop, mobile or app, it’s imperative that you like the bookmaker’s website interface or you will go elsewhere to bet. Put simply, the interface is the site’s structure and the platform that is supplied when you look for the latest betting markets. It can also apply to In-Play betting where a betting site needs to house the odds in a way that is easily accessible.
There’s also the important matter of bet slip functionality. A customer should be able to load up their bet slip with selections and have an easy way of betting singles, multiples or another form of combination bet. They should also be able to see their latest bets and the corresponding Cash Out values.
Many software betting providers are behind the interface that you see at several bookmaker websites. In some cases, they provide the whole package including the interface and betting odds and you might start to recognise some similarities with how sports betting markets are now offered.
18+ • New customer offer • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game
18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org.
Legal and Regulated Betting Software Providers
The betting software providers listed on this article all adhere to the latest UK regulations, while the appropriate firms also have a UK license, especially if they are supplying odds to bookmakers. However, that is not the case with every company that operates in the online gambling space and you should therefore be careful when you visit a new bookmaker website.
Here at Gambling.com, we constantly review the software providers and betting sites that are showcased to make sure that they still have a UK license from the United Kingdom Gambling Commission and operate within that strict framework that ensures customers have a fair and secure experience. Anyone that falls outside of these parameters will no longer be promoted.
FAQ
Why are some betting software developers better than others?
Every developer has a different purpose and they create products according to their client basis. Therefore, you are sometimes comparing apples with oranges, although it also follows that a huge development company will have more resources when it comes to innovating new ideas and products that might interest the betting sites.
Why is betting software important?
Betting software often forms the backbone of an overall sports betting service for a bookmaker. Indeed, virtually every betting site is reliant on betting software in some shape or form, whether it’s the bookmaker interface, the betting odds or the Live In-Play data that also includes the incorporation of live streaming.
Do software developers need to have a UK license to operate?
This very much depends on whether the software developer is providing live odds and a white labelled solution to bookmakers. If this is the case, then they will be classed as an operator needing a UK license irrespective of whether they are actually trading directly to customers.
Which betting software developer is the best?
There’s no right answer on this one, although OpenBet are generally seen as the leading betting software developer in terms of providing an interface and betting odds, while Betradar are market leaders when it comes to the provision of live data. However, the landscape is always changing according to the needs of betting customers.
Recommended Betting Sites
Affiliate Disclosure:At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. All product reviews and recommendations are still impartial as our editorial standards are designed to be commercially independent and follow a professional methodology.MoreLess
Full T&Cs apply. New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1/2 (1.5) or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 3/10 (1.3) or greater, stake not returned. 18+ BeGambleAware.org.
Brand Ambassador Teddy Sheringham
Live Streaming of UK Horse Racing
Acca Club: £5 Free Bet Every Week
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
9
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
BetUK have former England footballer Teddy Sheringham and six time champion jockey Kieren Fallon as brand ambassadors and betting experts.
18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
-
Full Terms Apply
Awarded 'Sportsbook of the Year' 2018/19/20/21
Live Streaming of 1000's of Events
2 Goals Ahead Early Payout Offer
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
31
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Bet365 offer the most comprehensive online sports betting service, including live steaming of a huge range of sports, plus a unique 'Edit Bet' functionality.
18+ begambleaware.org. Spread betting losses can exceed deposit. Plus Best Odds On All Premier League Matches(fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker).
See full details.
Primary Shirt Sponsor of Burnley FC
Football First Goalscorer Insurance
Horse Racing '2nd to a Rag' Insurance
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
20
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Spreadex is the only UK betting site to offer traditional sportsbook fixed-odds betting as well as sports spread betting and financial trading from the same account. It is also one of the few betting companies to offer credit facilities - meaning sports betters can place bets without having to first deposit funds.
New Players only. Max. Free Bet Token amount: £15.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
Dual Sportsbook & Casino Platform
Extensive Range of Football Markets
Accumulator Boosts of up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
18
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Heyspin is an online betting site that offers both sports betting and online casino games. Their impressive sportsbook platform offers a huge range of markets, including in-play betting and cash-out options.
New customers online only. Place your first bet on racing pools for a minimum of £/€5 and win or lose you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.org
UK's Leading Horse Racing Pool Betting Operator
Home of the Placepot & Exclusive Placepot App
Never Beaten by SP on Horse Racing with Tote+
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
2
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
No
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The Tote offers horse racing pool betting, popular with punters who place small stakes to win large amounts. Favourite bets include the Placepot (picking a horse to be placed in the first six races) and Jackpot/Scoop6 (picking the winner of each of six nominated races on a single day).
18+. New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
Official Betting Partner of Worcester Warriors
Dual Sportsbook & Casino Platform
'Wager Wars' Leaderboard & Cash Prizes
Bonus Code
The code required to claim this sign-up bonus (if any)
SB30
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
48
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
TebWin are the official betting partner of Gallagher Premiership rugby union club Worcester Warriors and offer a very simple and easy to navigate betting site.
New Players Only. Minimum stake £ 10, minimum odds 2.0, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: £ 100. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses .
18+. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
Long Established Independent Bookmaker
Unique Horse Racing Free Bet Refunds
Racing Ambassadors Hayley Turner & Tom Cannon
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
10
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Betgoodwin is the new online betting site from the independently owned Goodwin Racing telephone betting service. They offer a variety of horse racing special offers as well as betting on a variety of other sports.
New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland.
Live Betting & Cash-Out Options
Well Designed & Easy To Use Interface
‘Boost Up’ Accumulator Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
12
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Luckster is a dual sportsbook and casino platform with a vaguely Irish theme, including the inevitable leprechaun logo and shamrock imagery.
Customers depositing via Neteller, Paysafe, Skrill or Skrill 1-Tap are not entitled to this offer. Min deposit €10. Max bonus €100. Offer valid for the first deposit. Offer open to new players only. This offer is only open to new players and can only be claimed once per household. The Welcome Bonus cannot be combined with any other bonus, promotion or offer. The Welcome Bonus must be used within 14 days of being credited to your ZETBET account. ZETBET reserves the right to cancel Welcome Bonuses at any time if they have not been used within the approved time period. ZETBET reserves the right to cancel Welcome Bonuses at any time if they have not been used within the approved time period. In the interest of fair play, please note that we require you to wager your Welcome Bonus a minimum of 9 times before you can withdraw any winnings.
Fast & Clean Betting Interface
'Zet Boost' Accumulator Boosts
Broad Range of Sports & Esports Markets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
21
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
ZetBet is a new to market UK betting site that includes an attractive sportsbook with excellent filters to enable you to find your bet quickly and easily.
Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included
-
Full Terms Apply
The Promotion operates as a £/€20 Surprise Bet when you place a bet of at least £/€10 on any market with odds greater than or equal to 1.50 as your first bet. The Promotion runs from 09/08/2021 / 12:00 (BST) until 31/12/2021 / 12:00 (BST) (the “Promotional Period”). The Promotion is only valid to: (a) new customers; (b) customers aged 18 years or over. To qualify for the Promotion, participant must deposit and place a £/€10 bet as their first bet on any market (excluding each way) in the sportsbook with odds greater than or equal to 1.50. Only original odds count toward the promotion. Supercharged odds do not count towards the promotion. An accumulation of smaller stakes will not count. Cashed out bets do not count towards this promotion. Only available once per customer. Rewards will be credited to qualifying participants within 48 hours after placing the qualifying bet. Potential winnings from the Surprise Bet are paid in withdrawable cash, excluding the stake. This offer cannot be used in conjunction with any other offer.
Random Supercharged Payouts
Weekly ‘kwiff Club’ Cashback & Free Bets
‘Acca Shield’ Refund (if One Leg Fails)
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
13
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
When a customer places a bet with kwiff, they may find that their bet is “kwiffed” - where you receive increased odds after placing your bet.
21+. Please Gamble Responsibly. Begambleaware.org. Full Terms Apply
Official UK Betting Partner of Fulham FC
Regular Money-Back Specials
'Racing Sportsbook of the Year' 2020
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
8
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Fitzdares have offered a boutique bookmaker service to members of their exclusive Mayfair Club (The Fitzdares Club) since 1882, but have now launched an online sportsbook open to all.
18+ • New customer offer • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game
-
Full Terms Apply.
Create your own Multiples with Bet Builder
Live Streaming of all UK & Irish Racing
Daily Price Enhancements & Specials
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
16
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
888sport offer a wide range of sports betting markets, combined with regular enhanced specials, plus an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly
Long Established UK Bookmaker
BV Loyalty Club - Weekly £5 Free Bet
Free to Play 'Pick 6' Predictor Game
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
12
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetVictor is named after founder Victor Chandler (known as the 'Gentleman Bookmaker') and they boast superstar jockey Rachael Blackmore, plus football legends Michael Owen and Harry Redknapp amongst their brand ambassadors and betting experts.
18+. New Customers Only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, neteller & paypal not eligible. BeGambleAware.org. T&Cs apply.
Dual Sportsbook & Casino Platform
Free Bet Thursdays - Earn Free Bets Every Week
Accumulator Boosts of up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
25
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
BZeebet is a fresh new betting site, but they offer everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
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Full Terms Apply
One of the UK's Biggest Bookmakers
Football & Racing 'Super Series' Predictor Games
'Beaten by a Length' Free Bets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
14
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
No
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Coral has long established high street shops across the UK and with their industry-leading Coral Connect card you can deposit and withdraw money in shops, alongside a host of other benefits.
T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org.
Mobile First Betting Interface
'Leo King' Sports Prediction Game
24/7 Customer Service
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
In-Play Betting
The number of sports with in-play betting available
34
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Leo Vegas Sports is the sportsbook from this multi-award-winning casino operator, with a focus on mobile users - including a sport betting app for Android & iOS Devices.
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
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Full Terms Apply
Regular Free Bets & Enhanced Odds Specials
Cutting Edge In-Play Betting Options
Accumulator Boosts of up to 50%
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
12
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
No
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
10bet is one of the smaller online bookmaker brands in the UK but they are becoming more popular thanks to their impressive website and daily betting promotions.
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
'Rising Star Operator of the Year' 2021
Interactive Football Match Centre
‘BoostItOn’ Accumulator Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
In-Play Betting
The number of sports with in-play betting available
27
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert.
18+. Please Gamble Responsibly. Begambleaware.org. Customers must place a acca of at least £10 on any football with 4 selections or more minimum odds 1/2 (1.50) per selection. First bet placed will qualify. £5 Free Bet will be given on settlement. Valid once a week until 29th of May 2023.
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Click to see full T&Cs
18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
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Full Terms Apply
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. 18+ #AD
18+ New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply #AD
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
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Full Terms Apply
New Players Only. Free bet - one-time stake of $/€/£10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: $/€/£ 200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
18+. http://BeGambleAware.org . New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
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Full Terms Apply
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply 18+ Only #AD
18 +, New players only. Opt-in Required. Min stake £10, min odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £/€/$ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses.
*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply
NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
New Players Only. Minimum stake £10, minimum odds 1.8, stake not returned. 1x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 30 Days from issue. Max conversion: £100. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
18+, welcome bonus: new depositing sports players only. Offer applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20. Req qualifying bets at min odds at 1/1. Offers valid for 14 days; max one £10 free bet per customer. Paid as bonus token with min odds 4/5 req. Selected payment methods. T&Cs apply. 18+. Play Responsibly www.begambleaware.org.
18+ welcome bonus; new customers only. Max one £10freebet. Min deposit and wagering £10. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. Real money bets required for Hopa challenge. Participants subject to timeout. £100 cash prize guaranteed. First bet required to opt into next tournament. Minimum bet to be eligible for reward; 4. Bet restrictions apply. T&Cs apply. 18+. Play Responsibly www.begambleaware.org.
18+. New Customers. Opt In, bet £5 (odds 2.00+) within 7 days of registration & get 2x £10 Free Bets for set events (odds 2.00+) + £10 Slots Bonus for Gold Blitz, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below.| begambleaware.org | Please gamble responsibly
18+. New players only. Minimum stake £/$/€ 10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply